Magazine launches & events 2006
Magazines by cover date. Alphabetic list on right. Launch page for
2005 Pages for other years.
|Magazines in development and news alert
- Web replica of Dazed & Confused with archive back to July
- Founder Tim Southwell leaves Golf Punk
- Centaur's Bloomberg Money and Finance
Week website to close
- IPC's Essentials to relaunch for an older market
- Monocle names staff (Press Gazette)
- Editor of Playboy Indonesia on trial for
distributing indecent pictures (Guardian)
- Channel 4 music show Popworld title from Brooklands
- Project Honey, £18m women's weekly at IPC with Groupe
Marie Claire; Lola at News Magazines
- Feast, free monthly for tourists in London (Nov)
bi-monthly international lifestyle title with ethical values (Jan)
- Magforum launches B2B publisher profiles
- HFUK launches digital publishing division (Press
- Magforum launches A to Z of men's magazines (below)
- Vogue Living quarterly from US (14 Nov)
- Taste Italia from Italia publisher Anthem (16 Nov)
- Official Playstation preview from Future (15 Nov)
- Scuz Mountainboarding to relaunch as Mountainboard in 2007
- Tyler Brûlé, founder of Wallpaper, plans to launch Monocle, covering design, global affairs and business
- In the Know runs 'out every Tuesday' poster in
- TES relaunch 10 Nov
- New Scientist celebrates 50 years (18 Nov)
- Vogue celebrates 90 years. On sale 6 Nov
- World of Interiors celebrates 25 years with free book. 9 Nov
- APC-NatMags to raise prices of Reveal and Real People in Jan
- IPC's What's On TV is to launch website, whatsontv.co.uk
- Hotdog, SMD's film monthly, to close
- Pick Me Up Puzzles monthly launch from Seven (Oct 26)
- IPC's Woman & Home to publish Christmas Food one-off
- Women's weekly at IPC to compete with More or Grazia?
- Classic Glamour - 1950s adult photos from galaxy (Nov 9)
- Dennis to publish Monkey lads' mag as free digital weekly
- Dennis to run mini poker magazine in Maxim from Nov issue
- Brooklands to close four Channel 4 TV tie-in titles
- BBC Good Food to launch website
- NatMags buys Handbag.com from Barclay brothers (Guardian)
- Bosses at Nuts, Vogue, Kerrang! and The Week
will be among those fighting it out to be the BSME's editor of the year
- Marie Claire relaunch after sales fall (on sale
- Arena celebrates 20 years (October issue)
- National Geographic Kids to launch in UK
- First issue of Playboy sold on EBay in US - for $2,050 – see Collecting magazines
- T3 Home from Future (September 17)
- Film title at Future, which has gone cold on women gamblers
- Guardian to launch monthly magazine in Europe
- Elsa McAlonan to quit as editor of Woman’s Own
- Press Gazette moves back to Fleet Street
- Sport free weekly from France on Sept 29 (Wikipedia French entry)
- Clive Milner on launching Thelondonpaper
- Esquire editor Simon Tiffin to quit
- Digital editions of Top of the Pops (6 Sept) and Girl Talk
- MySpace in talks with Nylon over magazine Advertising Age
- Eric Fuller is to become managing director of IPC ignite!,
succeeding Tim Brooks, who is to join the Guardian as MD
- Future has issued its sixth profit warning in less than two years
- Condé Nast has named Edward Menicheschi, head of
WWD Media Worldwide, as publisher of Vanity Fair, replacing Alan Katz
- Time is to publish on Fridays next year, rather than Mondays
- Associated Newspapers is to launch London Lite,
a free afternoon London paper, and close Standard Lite,
to ward off News International's thelondonpaper,
which launches on 18 September
- Make-over for IPC's Marie Claire in October
- TV Quick relaunch by H Bauer (September 19)
- Cosmo editor Sam Baker has quit to replace Trish
Halpin at HFUK's Red; Halpin is moving to IPC's In Style
- Panini to relaunch teen magazine Mizz (Sept 7)
- Xplode! from James Pembroke Publishing with Tesco (23 August)
- Jan-July ABC sales figures due out Thursday 17 August
- Press Gazette has set up magazine awards for journalism and design
- Future has closed Wedding Day, which it bought
- BBC wants to know: has the web changed your life?
- Websites and trade shows replacing print, says UBM
- Internet can't compete on news, say Times readers
- Sportsman goes into administration July 20
- FHM to relaunch in August (October issue)
- Red to introduce 'travel' size
- Trinity Mirror sells trade business Inside Communications
to private equity-backed Ocean Media for £41.5m
- Time Out for Manchester and Liverpool
- Shattered, based in New York and London, for professional women
- Derek Harbinson - from Nuts - is new editor of
Maxim at Dennis
- Monthly puzzle title from Bauer
- Front relaunch by SMD Publishing for former Highbury title
- Guardian planning a monthly international magazine
- Future planning weekly special interest title
- Sunday Mirror considering paid-for spin-offs from Celebs supplement
- Future to launch an entertainment website and a technology title
- Elle Collections from HFUK in July
- HFUK has confirmed the closure of suspended title B
- Mind Games puzzle magazine at BBC Origin in June
- HFUK has suspended publication of B for a month-long review
- Observer to launch first of five property supplements on March 26
- News International to launch women's weekly in New Year
under Hello! editor Maria Trkulja - ‘Project
- Mixmag to be relaunched by Development Hell in May
- PR Business to compete with PR Week (March
- Gambling magazine for women from Future in May
- Zoo to launch in Australia
- Super Super and Rubbish style magazines for London Fashion Week
- Kick football lifestyle from Attic Media (Feb 16)
- Hachette relaunch of Real Homes bought from Highbury last year
- Hachette teen title Sugar to go compact. Press Gazette
- FHM compact for summer 2006 at Emap following success of trial
| Personal Computer World - Britain's oldest micro magazine
- has been sold by VNU to 3i
VNU sells off magazines
Dutch media research and trade publishing company VNU has
sold off its European magazines division - which includes
eight UK titles - to venture capital specialist 3i as it
restructures to focus on media research with companies such
as Neilsen. The UK titles being sold are: Accountancy
Age, ComputerActive, CRN, Computing, Financial Director,
Information World Review, IT Week and Personal
Globally, VNU plans to shed 4,000 jobs. 3i was one of the first venture capital
groups in the UK (it originally stood for Investors in Industry), with media
investments that go back to Redwood in the mid-1980s (when Redwood launched Venture,
a magazine for venture capitalists under editor Tony Hilton; it was later sold
to Northern & Shell but did not last long).
Computer magazines history
The January 2007 cover of FHM in the US - catch it while you can. The March issue will be the last
FHM closes in US
December 14. Emap is to close men's monthly FHM in
the US. Although the title has been selling more than a million
copies a month - about half of Maxim's sales -
it has been unable to catch the Dennis title, especially
in advertising revenue, which is the prime source of income
in the US. The www.fhmus.com website,
which serves 30 international copies of the magazine,
will continue. The closure of its best-known title in the
US marks the end of an disastrous foray across the Atlantic,
which saw Emap lose £600m in 2001.
The announcement compounds a bad
year for the company, which has been forced to sell its
French arm and close titles in the UK, including
iconic pop title Smash Hits
and Sneak, while its news weekly
launch for women, First, has
not been selling well and Bliss and Period
been sold. The company stresses investment in growth
sectors but the level of contraction could see it become
a takeover target, with the buyer cherry-picking from
its consumer, trade and radio divisions, and selling the
rest on. Impatient shareholders might force the company to
take the axe to its trade division, which does not sit so
well with a radio/consumer focus.
J-Tuner a 2005 Future launch, now closed
Future closes J-Tuner and other titles
December 7. Future has closed five more titles, bringing the
total number of disposals this year to 38, 16 of which were
puzzle magazines bought from Highbury. The losses are:
- Digital Camera Shopper;
- Practical Web Design;
- Retro Cars;
- Total Mobile (which will become a website).
The first three were launched by Future. The magazines were
among 10 under review since last month. Future has relaunched
Fast Car, which it bought from Highbury.
Bliss December 2006 - to follow Mizz to Panini
Bliss to go to Panini
December 7. The Guardian has reported that Emap's teen magazine Bliss is
to be sold to Panini. The title's first issue was June 1995
and in 2002 it was relaunched in an A5 format. In March, Panini
bought Mizzfrom IPC. Both
titles have seen a substantial fall in sales over the past year,
which has been put down to competition for teenagers' money
from other media and the switch to web and mobile-phone based
Press Gazette saved
The Press Gazette has reported
on its website that trade publisher Wilmington has stepped in
to buy the title. The magazine had gone into administration
- and closed last week - but will appear on news-stands on Friday,
having missed an issue. Tony Loynes, the new editor-in-chief,
ran the title for several years until the mid-1990s.
New Woman, new name, old words
New Woman relaunch as NW
December. Emap Elan London. £2.80; 206pp (plus 28-page
Style Stalker). Ed: Helen Johnston
Emap has put a lot into relaunching this title, but the overall
effect comes across as cheap and tacky. Is it the paper? The
garish colours? The fact that a new vibrator is the biggest
news item? Or just the words: sex, porn, fetish, filthy? It's
littered with them.
Women's magazines profile
Men in Vogue from 1965 - just one of the titles profiled in Magforum's new
A to Z section on men's magazines
Magforum's A-Z of men's magazines
Magforum.com has launched a section devoted to men's magazines.
It is based on an A-Z of more than 100 titles, mainly from the
past 50 years and complements the pages about women's magazines.
Men's magazines: an A to Z
Monkey from Dennis is a digital-only men's magazine
Monkey digital men's magazine
November. Dennis, London. Free (digital)
Dennis has a history in innovation with CD-Rom magazines, websites
and mobile access, and this digital magazine takes things a
step further. The lad's weekly has 54 pages, which use Ceros
technology from Applecart, a UK e-publishing consultancy, to
give the appearance of being turned over (also used by Emap
for Digital Living).
In 2005, Felix Dennis ruled out launching
a UK-style men's weekly in the US. 'It is interesting that no
one has rushed to launch one in America and anyone who does
will be utterly crucified because there isn't anywhere to sell
it. There's not a supermarket in America that would touch [Emap's
and IPC's weeklies] Zoo or Nuts ,' he told
The spread: the right-hand page mirrors the editorial copy and picture of the
left page, as can be seen in the detail of the top corner of the right page, below
Independent 'mirror' advert
October 27. Independent Newspapers. Pages 24-25
The Independent splashes on a story about bloggers
being persecuted in China, Vietnam, Tunisia and Iran. However,
it then undermines its own values by allowing the editorial
copy on the left hand page of a spread to be reversed out to
fit in with the demands of an advertising spread. This raises
a raft of questions. Did the advertiser have approval of the
copy (which is about a toy?). Did the paper censor itself in
terms of the story chosen for the page? Certainly to have used
many of the other page leads would have been immediately in
Beyond magazine 'exposing the weird world of the paranormal'
October 27 (no cover date). Select Publisher Services, Bournemouth.
£3.99; 100pp. Ed: Sarah Moran
Cats with wings, vampires and UFOs - the usual suspects in this
title 'exposing the weird world of the paranormal.'
Play Music, an independent magazine with free CD
November. Genoa Bay Publishing, Borough Green, Kent. £3.50
(with CD); 212pp. Ed: Barney Jameson
The title claims to be completely independent, by fans for fans.
However, the deputy editor then throws it all away in a product
placement feature devoted to bourbon. It doesn't call it an
advertising feature but however much the mag got paid, it wasn't
worth losing all editorial credibility.
Digital Living aims to recreate the success of Digital Photo
Autumn. EMAP Active, Peterborough. £3.99; 148pp. Ed:
Digital Living is aimed at men aged 30 plus who buy
consumer electronics, including MP3 players, TVs, hi-fi and
cameras. The perfect-bound title has an initial print run of
63,000 copies. Emap cites the success of Digital Photo as
a measure of the existence of the target market. That title
sells 50,009 copies a month and has seen its circulation increase
by 42% in the past two years. Sample pages from the launch issue
can be read on the magazine's website using Ceros technology
from Applecart, a UK e-publishing consultancy. As well as competing
with magazines dedicated to specific hardware, such as cameras
and home entertainment systems, there is Digital Home from
Future, a 2003 launch that tooks over Carlton Stanhope Media's
Future Home in the same year. Digital Home also
launched a blog.
BusinessWeek shrugs off Portfolio threat
18 October. Stephen Adler, editor-in-chief of BusinessWeek,
has shrugged off the threat from Condé Nast’s Portfolio, a business monthly,
to be launched in the US on 24 April 2007 (May cover date).
He told the Financial Times: “Portfolio was
doing something entirely different; it would be a high-quality,
feature-based publication, more like Vanity Fair. BusinessWeek defines itself as timely, concise
and useful – I don’t think that is how Portfolio
would describe itself.” However, the article by Aline
van Duyn (‘BusinessWeek looks to the web as battle
for readers intensifies’) points out that the two ‘will
be vying for a similar pool of advertisers’. The McGraw
Hill title sells an average 930,722 copies a week, while the
newcomer will guarantee advertisers a 300,000 rate
base. Adler’s strategy has been to save money by closing
the European and Asian editions of the magazine and investing
in the website, which is now customised for these regions. Editor-in-chief
on Portfolio is Joanne Lipman. In the UK, Condé
Nast paired up with the Financial Times to run the
monthly Business magazine in 1985. The publisher was
Kevin Kelly, who held a 20% stake, the rest split between the
two companies. The magazine had high production values but was
unable to reach profit and closed as advertising sales fell
with the advent of the recession in 1991. Sales were 50,000
copies but it was estimated to have lost a total of £5m.
The last cover date was July 1991.
The Business calls itself ‘London’s
first global business magazine’
14 October dateline (launched 12 October). The Business,
The Business Publishing Ltd (Press Holdings), London. £2.25;
72pp. Ed: Ian Watson; publisher: Andrew Neil
‘London’s first global business magazine’
is how this title portrays itself, having morphed from The
Business Sunday newspaper. (What The Economist thinks
of the claim isn't known, but the million-selling weekly probably
hasn't even noticed.) The cover lead is a survey of the 50 most
powerful people in the City (Michael Spencer of inter-dealer
broker Icap comes out on top). The other cover stories were:
- $20bn float for Visa (the FT's splash on Thursday)
- Tesco challenges Wal-Mart
- Google/YouTube merger (broken in the press on Tuesday).
The title was founded by Tom Rubython as the broadsheet Sunday
Business in 1996 as a challenger to the Financial Times
and was printed on similar pink paper. The paper was taken
over by Sir David and Sir Frederick Barclay's Press Holdings
in 1998 (they now also control the Daily Telegraph).
It went through several relaunches, most obviously in January
2002 when it changed its name from Sunday Business,
fired most of its journalists - production was taken on by the
Press Association - and cut its cover price from £1 to
50p. The Business was reported to be losing £3m
a year and will share offices and other overheads with weekly
The Spectator and arts magazine Apollo. Andrew
Neil also tried to turn The European into a magazine
for the Barclays.
Press Holdings profile
The European history
K9, the dog lifestyle title, now available as a digital edition
The London Paper and K9 go digital
10 October. The London Paper is now available as
a digital edition using technology from Exact Editions. It is
joined by 'celebrity dog magazine' K9.
Sample of first international edition of NME
NME launches Irish edition
10 October. IPC Media has distributed a free sampler for an
Irish edition of NME to go on sale on October 18. The
company says it marks the first international version of the
title, which claims to be the biggest-selling weekly in the
world. The launch is linked to the opening of Club NME Dublin,
a regular event for new Irish music and part of a programme
to open 17 clubs in the UK and Ireland.
First book spin-off from celebrity weekly Now magazine
Now in book spin-off
Celebrity weekly Now has launched its first book,
Celebrity Passions. The book is about 'the favourite
films, music, books, food and holiday places of today’s
rich and famous', including Renée Zellweger, Kylie Minogue
and Davina McCall. The 200-page book is based on articles in
the Passions section of the magazine. It is edited by Now
editor Jane Ennis and costs £9.99.
Decanter redesign - 'fresher, cleaner and modern feel'
Autumn: season of redesigns
IPC Media has unveiled redesigns for Marie Claire, Decanter, TV and Satellite
Week, and Ideal Home. Emap has also set in place
a strategy to make its titles, including Q, Car and
FHM, more leisurely, luxury products.
Relaunch analysis: Revamp, redesign or relaunch?
In the Know - Bauer's first launch for women in 11 years
In the Know
29 August. H. Bauer, London. 50p (£1); 60pp. Ed: Keith
Bauer says the title will steer away from the celebrity and
real-life focus dominating the weekly sector. Articles in the
first issue include:
Bauer's first launch, apart from puzzle titles, since the short-lived
men's weekly Cut two years ago and its first women's
magazine since That's Life in 1995. The German publisher
is investing £10m in the launch of the 'topical
and relevant' weekly, which will cover: features on topical issues; a world report;
health; lifestyle and entertainment; fashion; travel; and
- Mums reclaiming the streets from Britain's yobs
- Dangers of over-the-counter medicines
- The real cost of designer fakes
- The safety of tooth whitening
In the Know also set up a website.
Sixth in a series of advertising-driven web guides
Internet Shoppers' Guide to Home
August, Seek Directory Ltd, Bromley, Kent. £2.50; 324pp
(145mm square; perfect bound; 250gsm cover; 70gsm text)
An advertorial directory to
websites about decorating and furnishing a home. Advertisers
buy entries , pages or sections. Has an ISBN.
Other guides cover travel, Spain, parents, going green and Christmas.
London Lite strikes in freesheet war
25 August (Friday). Associated Newspapers' is to distribute
thousands of copies of its new free daily paper London Lite
in the capital at lunchtime today. The move was described
as a 'test run' with no paid advertising ahead of the 'full-blown
launch' next Wednesday. Yesterday, News International pulled
forward the launch of its free newspaper, The London Paper,
to Monday September 4. The battle looks set to repeat that seen
in 1987 when Robert Maxwell tried to launch a paid-for paper,
London Daily News, against Associated’s Evening
Standard. Then, Associated revived the London Evening
News – which it had closed in 1980- at a cut price
to spoil the Maxwell launch. The LDN closed a year
Associated Newspapers profile
News International profile
In the Know: 'topical and relevant'
Bauer reveals In the Know
22 August. H Bauer, London. Free sample (£1); 60pp.
Launch ed: Keith Kendrick.
German publisher H Bauer has distributed free sample copies
of its 'topical and relevant' women's weekly In the Know
with Bella and will do the same with the Mail on
Sunday. It carries the strapline: 'For women who want more
from a weekly.' The first issue will go on sale Tuesday 29 August
at a cut-price 50p with a 900,000 print run. The magazine will
be backed by a £10m marketing campaign. David Goodchild,
managing director of H. Bauer said: “It creates its own
market and is testament to H. Bauer’s track record on
editorial innovation, in evidence to UK women since the launch
of Bella in 1987. The concept will be a breath of fresh
air to readers, retailers and advertisers alike in a sector
that has been cannibalised due to a lack of innovation from
recent launches.” Launch editor Kendrick is a former editor
of both Loaded and Chat.
H. Bauer profile
Magicalia buys Encanta
22 August. Online publisher Magicalia has bought Encanta Media,
the company formed from nine specialist interest magazines that
were sold off when Highbury House collapsed.
The titles, including Model Boats, Military Modelling
and Popular Patchwork, were originally bought by Endless,
a company buyout specialist.
FHM has lost almost 140,000 sales in a year
Closer: top of the celebs titles; second only to Take a Break in
Men's sales tumble; women's mixed
The latest audited sales figures (for Jan-Jun 2006) show men's
magazines as the problem sector for publishers. Seven of the
top 10 titles saw a fall in sales against the same period last
year. Sector leader FHM lost a quarter of its sales
- almost 140,000 copies - as buyers turned away in droves. No
wonder the title was relaunched this month to try to differentiate
it from the weeklies. (Mediatel summary table).
However, magazine sales were up overall by 1% (12.3 million
copies) - or 3.5% if free magazines are included.
News from the women's sector was better, with growth driven
by the weeklies. Reveal, Star and New! all
saw sales grow by more than a fifth and newcomers Love It!
(405,441), Real People (318,105) and Full House
(191,987) all helped the sector. IPC's once-great trio
Woman, Woman's Own and Woman's Weekly all
declined further by 8-14%. Bestseller Take a Break saw
a 10% drop to 1,082,051 but is still well ahead of he rest of
the pack, now led by 10% riser Closer at 590,211 (women's
The monthlies had less of a rosy story to tell, though Easy
Living continues to progress, up 17% to just beat the 200,000
barrier - with more than a quarter of sales coming from subscriptions
(compared with a consumer magazine average of about 12%). Eve
and Spirit & Destiny also showed healthy rises.
Sector leader Glamour fell back again to 586,056. Real
and Essentials are the problem cases, both dropping
almost 30% (women's
In the motoring sector, the figures show the reason behind
this month's relaunch of Car by Emap - its period-on-period
sales have fallen from 107,662 to 78,831 copies - 27% - since
2003 while topseller Top Gear and What Car have
risen. Things could be worse though - Maxpower
has fallen through the floor in the same period, from 239,668
Jul-Dec 2005 summary
masthead after settling case with Red
New masthead for Real
4-18 August. Essential Publishing, Colchester. £1; 100pp.
Ed dir: Hayley Chilver; ed: Sally Narraway.
Real redesigned its masthead in February 2003 and sparked
a legal challenge from HFUK's Red, which thought readers
would be confused by the similarity. The case was settled out
of court in May, with Essential agreeing to change the design
within 12 weeks and to pay costs to HFUK - which have been reported
as being as much as £1 million.
Compare the two designs
You magazine with Angelina Jolie on the cover from March
Sneak, Family Circle and Test Drive close; You
It's a good week for people who collect the last issues of
magazines. Three of the biggest publishers have acted to cut
their losses ahead of this week's official sales figures (due
on Thursday 17 August). Emap has suspended Sneak; December's
issue of Family Circle will be the last from IPC; and
Dennis has sold Test Drive to Haymarket, but it will
be merged into What Car? - which Felix Dennis once
called a 'fat whale' - after the September issue. Furthermore,
The Mail on Sunday has withdrawn its You
supplement as a separately sold
Sneak launched in April
2002 as a 'baby Heat' but teenagers are turning to
the web and mobile phones for celebrity gossip. Unlike other
recent closures in the teen sector,
there are no plans to maintain the weekly online.
It's been a long fall for Family Circle, which was
selling 580,000 copies in 1984, making it the top women's monthly.
At 112,597, sales are too low for IPC now.
Test Drive has had a troubled time since it appeared
in 1994. The title was relaunched for the September 1995 issue
and the price halved after its ABC sales came in at just 67,190.
It cut the price again in March. Felix Dennis said
of Test Drive: 'This was a brilliant launch with a
cocked-up editorial product which is now a brilliant editorial
product ... What Car has been around a long time ...
When I see a whale ... getting fatter and fatter my immediate
reaction is to reach for my harpoon.' Haymarket’s What
Car, which was relaunched in June, has claimed that in
July more than a million consumers used its website or bought
a copy of the magazine or one of its related guides.
Family Circle profile
Car magazines listed
Bold moves: Car aims to focus on its strengths in writing
and photography (and design); it has thrown out price listings
(which lost their edge when the 'Good, Bad, Ugly' selection was
dropped and have never matched What Car? anyway); and
has adopted a square format (a move too far in my view)
September, 2006. Issue 529. Emap, Peterborough. £4.20;
180pp. Ed: Jason Barlow; art dir: Andrew Thomas
Emap has relaunched Car with a square format and listings
put on the website only. The sector is under pressure and the
changes look designed to differentiate Car from its
rivals. Changes include:
- commissioning the best photography and writing;
- removing nearly 100 pages of price listings to the web along
with breaking news, first drives, scoop pictures, data and
other interactive elements.
Editor Jason Barlow said: ‘The focus of this groundbreaking
reinvention is for the magazine to play to its strengths by
delivering incisive magazine craft, fearless journalism, acerbic
opinion and stunning photography.'
The company - which has seen little but bad news in the past
year - says the changes highlight its 'commitment to investing
in its leading brands to give them a multi-platform presence
and deliver complimentary [sic] consumer experiences'.
Car sector profile
Reality TV Now: joins website as Now spin-off
IPC extends Now spin-offs
Reality TV Now. Summer 2006. IPC Connect, London. £2.25,
100pp. Ed: Jeremy Mark
IPC Connect has extended the reach of celebrity gossip weekly
Now with Nowmagazine.co.uk and Reality TV Now,
the sixth in a series of specials, which includes Teen Now,
Diet Now and Style Now. The magazine is based
around news, gossip and interviews from shows such as Big Brother,
Love Island and X-Factor. Now celebrates a decade on
the news-stands in October.
Several big publishers are reacting to the threat of the web
by launching online and have created senior positions to exploit
digital positions. Emap recently set up a dieting
and fitness website based around Closer.
Teen People: is closure a sign of teenagers' changing interests?
Teen sector in distress
It's proving to be a hard year for publishers of teen magazines
in the US and UK. The latest (July 27) is that Time Inc's Teen
People has been suspended; the September issue will be
the last. This follows Emap's Smash Hits in the UK
and Hachette Filipacchi's Elle Girl in the US so far
this year. Elle Girl in the UK closed in autumn 2005.
However, in each case, the name lives on as a website.
- Teen People (US): 1998 launch: closed September
- Cosmo Girl! (US): September
- Elle Girl (US): 1999 - closed April 2006;
- Star (UK): 2000-01;
- Elle Girl (UK): 2001
- Teen Vogue (US): 2001 -
- Cosmo Girl! (UK): October
- Sneak (UK): 2002-
- Teen Now (UK): 2004
-; regular 'one shot' comes out twice a year
In the UK, Teen Vogue has yet to launch but Cosmo
Girl! showed growth in the last sales figures to 173,135,
though well behind Bliss (277,165) and Sugar (250,000).
These titles were, in turn, seen as killing off established
magazines such as J-17 (2004)
and 19. Also, HFUK
closed B in March. Although teenagers have more money,
there are also more distractions, with mobile phones, text messaging
and ringtones all fighting for cash. Also, teenagers are teens
for much shorter times, graduating to celebrity weeklies or
the glossy monthlies much earlier. So a trend for these titles
has been to move to MySpace; for example, www.sneakmagazine.com
takes you to www.myspace.com/sneakmagazine.
Teen magazines profiled
écurie25. Contract title by Zero Collective for écurie25.
32pp. Creative dir: Paul Dedman
High production values for a contract title to be published
twice a year for a club where members buy time in high performance
cars such as Aston Martins and Bentleys.
Zero Collective profile
ruled it the company's most successful launch
Closer web spin-off
Emap has launched a dieting and fitness website based around
Closer magazine. The website, Closerdiets.com
includes a Closerdiets Club, which costs £1.75 a week.
The content will follow the strategy adopted by the weekly magazine
for its healthy eating and weight loss section, which is larded
with celebrities. The site has identified Kate Winslet as having
the perfect celebrity body and tempts readers to 'lose weight
like the stars.'
Closer and women's weeklies
Emap licenses Grazia
French arm to Mondadori
Mondadori, the Italian publishing group owned by former Italian
prime minister Silvio Berlusconi that owns weekly glossy Grazia,
has bought Emap's French magazine assets. For €545 million
(£372 million) – lower than the £400m analysts
had estimated – Mondadori picks up the third-largest publisher
in France (behind Lagardère and Bertelsmann's Gruner
+ Jahr), which Emap had spent a decade building up. The British
group gave in to pressure from investors to sell the French
publisher in February after it had held back
group profits for two years. This followed a failure to protect
its TV listings guides from launches by Gruner + Jahr. Mondadori’s
share price closed up 3%, while Emap’s fell 1%.
Top of the Pops was
a rival for Emap's now defunct Smash Hits
Future of Top
of the Pops mag in doubt
20 June. News that Top of the Pops, the world's longest
running weekly music show, will end on 30 July casts doubt over
the fortnightly magazine spin-off, launched in 1995. Emap closed
Smash Hits in January after its sales halved in
a year to 92,398. It was a similar story at Top of the Pops;
its last ABC sales figure was 96,576. The BBC closed Match
of the Day magazine after it lost the rights to screen
Premiership football highlights in 2001. A BBC statement declared
the TV brand would live on in various ways, but made no reference
to the magazine. The programme's first broadcast took place
on 1 January 1964. Local versions of Top of the Pops are
produced in several countries as well as the magazine.
The BBC's offering for
the World Cup
World Cup 2006
one-off from the BBC
26 May (no cover date). BBC Magazines, London. £3.95;
132pp. Ed: Garry Martin
World Cup 2006 is a Match of the Day TV spin-off
with articles from BBC sports presenters Gary Lineker, Alan
Hansen and Mark Lawrenson, plus an interview with midfielder
Frank Lampard. It competes with a Tesco one-off and the monthly
titles. The magazine included a statement on its content page
to promote better awareness of the BBC's commercial activities,
which have been attacked by other
publishers, including Future: 'BBC
Magazines is owned by the BBC and its profits are returned to
the BBC for the benefit of the licence fee payer.' The
BBC closed its Match of the Day magazine after it lost
the rights to screen premiership football highlights to ITV
in 2001, a year that also saw the loss of Future's Total
The BBC is developing a weekly news magazine, according to
the Guardian. The contents would be linked to its flagship
news programmes Newsnight and Panorama. 'Phoenix'
is the codename given to the project, which has since been given
a working title of Newsbrief, the report said.
Such a launch would be a major undertaking for the BBC. It
has a large magazine publishing operation but the culture
of a news weekly is very different from monthlies such as Good
Food. Also, although Der Spiegel and Focus,
L'Express and Newsweek and Time,
seem to provide role models, the strength of the weekend papers
has held back similar titles in Britain. It may be, though,
that the success of the Economist and Dennis's The
Week has opened up the market more - and Emap has just
launched a lightweight news weekly for women, First.
The BBC also has ambitions for its news operations globally,
seeing potential for growth, particularly in the US.
There have been two significant attempts at launching a British
news weekly in the past 40 years. The first was Topic in
October 1961 from Dome Press (editor Morley Richards) but it
floundered and was taken over by Michael Heseltine's Cornmarket
(the precursor to Haymarket) with Nicholas Tomalin as editor
and Michael Parkinson as deputy. It collapsed by Christmas 1962
- nearly taking down Cornmarket with it - and was folded, rather
incongruously, into men's monthly Town.
Then, in 1979, the multimillionaire businessman Sir James Goldsmith
launched Now! with Cavenham Communications, a subsidiary
of Generale Occidentale, as publisher. Anthony Shrimsley was
editor-in-chief and he recruited a top-notch editorial team;
there were 80 staff in all. The launch was backed by £2.5m
publicity campaign. At first, Now was selling 400,000
copies a week with a target set for average sales of 250,000
in its first 6 months. However, the magazine had a turbulent
time. Events came to a head in January 1981 when Anglo-French
Goldsmith prevented an issue being sold in Europe because it
contained an article critical of French president Giscard d'Estaing.
The journalists were up in arms at this proprietorial interference
and there was even talk of Goldsmith being investigated by a
European Parliament committee. Circulation had fallen to about
125,000 copies. At the end of April 1981, Goldsmith closed the
title with losses estimated at £12m.
Suspended after just
4 issues - Burda's Living & Gardens
& Gardens suspended
Burda has suspended its monthly Living & Gardens -
after just four issues. In April, Burda bought Essential Publishing,
which has established homes titles, including the former NatMags
title Your Home in its portfolio. The title was competing
with two other launches this year - 4Homes
from Channel 4 and Inside Out from
the Sunday Times. Also, Hachette relaunched Real
Living & Gardens launch
Burda buys Essential
Ford - one of a string of titles Future bought last year
in an 'ambitious policy of rapid expansion'
down at Future
6 June. Greg Ingham has stepped down as chief executive at
Future and will be replaced by Ms Stevie Spring with effect
from 3 July 2005. Ingham has been at Future since 1988, when
he joined as a publisher, and has been chief since 1998. He
is credited with stabilising the company after it was nearly
pulled down by the dotcom bust in 2001, which led to the closure
or sale of 25 titles, including Business 2.0, and the
ousting of founder Chris Anderson. However, Ingham leaves the
company in a state of transition: the computer games market,
Future's traditional cash cow, is at a low with the wait for
new consoles and the company is still absorbing a mixed bag
of titles bought last year.
Its interim six-monthly results
released this week demonstrate the problem: although turnover
was up from £104 million to almost £115m, a big
profit shortfall in games titles took the company to a loss
of £12m, against a profit of £11m in the same period
last year. In a statement, Roger Parry, Future’s chairman,
seemed to hint at boardroom discord: 'The board has conducted
an extensive review of the group’s strategy and operations
and has decided to scale back the ambitious policy of rapid
Spring has a background in advertising, most recently as chief
executive of Clear Channel UK, which runs advertising hoardings
and other outdoor media and is an arm of a US company. Before
that she worked in advertising agencies.
printing library is next door to the Fleet St church and holds
items dating back to the 17th century
St Bride's design conference
The St Bride printing library ran an excellent conference on
Design. The talks would have been of interest to anyone
interested in the design of publications, print or online. The
organisers were able to attract just about everyone involved
in the Guardian's switch to the Berliner format - abandoning
David Hillman's radical redesign from 1988 in the process -
including editor Alan Rusbridger. Get commentary and details
- Peter Baistow, former associate design editor of the Sunday
Times, who put newspaper design in an historical context;
- Simon Esterson, the newspaper and magazine designer who chose
the Sunday Times Magazine as the focus of a talk
on colour magazines;
- John Belknap from design consultancy Belknap+Co, who tried
to identify the elements of success for the look of a newspaper
(and seemed to throw design out as a key element);
- Alan Rusbridger, Guardian editor;
- Mark Porter, the Guardian's creative director;
- Paul Barnes who designed the Observer and Guardian Egyptian
typefaces with Christian Schwartz – it took 18 attempts to get
- Nico Macdonald from design consultancy Spy.
First - a news weekly for women aged 34+
17 May. Emap Entertainment, London. £1.20; 100pp. Ed:
Having broken the mould with Grazia, a weekly fashion
magazine, Emap is aiming to pull off a similar trick with a
news magazine for women. The first half is photography-led news,
which is followed up by shopping - a spread on handbags of all
things - 16 pages of TV and then a mishmash of puzzles, horoscopes,
nostalgia, a recipe and a seven-day weather forecast. Among
all this is a page of 'can you do your kid's homework'
- the target market being women in their mid-30s. The cover
is divided between the runner-up of TV's Apprentice series
and what a hard time the mother of Tom Cruise's baby is having.
The news had a dated feel to it - the leading spread was devoted
to the rescue of the Australian miners and dated May 9. A page
of advertising is set at £8,000 against £10,800
for Grazia and £20,700 for Heat. Research
by HFUK last year identified a market of about a third of
women in First's target age range not being interested
in reading about fashion. The title has a target of 150,000-200,000
copy sales after a year and the company has put £12m behind
the launch. Break-even is scheduled within three years.
- new look and editorial coverage from May 23 (above) with singer
Charlotte Church on the cover; the May 15 issue below
New look for
May 23 (dated May 29). IPC Connect, London. 50p (78p); 84pp.
Ed: Jackie Hatton
IPC weekly Woman is being relaunched to create a 'modern
and exciting style, with a positive, warm and confident tone'.
The contents have been refocused and the look redesigned with
a 'modern mix of' :
- 'inspiring' practicals;
- 'surprising' real life features;
- 'riveting' celebrity reads;
- in-depth advice for readers.
The 'all new' magazine is being backed by a £3.2 million
investment, which includes:
- 16 extra pages;
- better paper;
- TV advertising on ITV and a film channel;
- price cut from 78p to 50p for the relaunch;
- cross promotion with other IPC titles (including sampling
in weeklies Now and Pick Me Up, monthlies
Essentials and Family Circle) and the Evening
Standard in London;
- digital marketing.
The relaunch follows the promotion of Jackie Hatton from deputy
editor of Woman's Own to editor of Woman in
Women's weeklies sector
- launched by Gruner + Jahr in 1982; sold to NatMags from when
G+J retreated from the UK; bought by Origin in 2001; and now accepted
as a BBC title. The BBC tried to launch a competitor - Tomorrow's
World - but this was an abject failure and closed within
a year in 1998
BBC sells Origin
27 April. BBC Magazines has sold Origin Publishing to a management
buy-out team led by Origin managing director, Andy Marshall.
The BBC will moves its branded titles produced by Origin to
a new subsidiary, Bristol Magazines, which will be chaired by
Peter Phippen and be based in Bristol. The BBC has cherry-picked
the list, keeping its own branded titles, some others (such
as Focus) that were owned by Origin and Origin's contract
The BBC bought Origin in 2004 but has since been under pressure
to divest itself of titles not related directly to its programmes.
Eve was sold to Haymarket in 2005. So why the BBC is
keeping the contract titles is a bit of a mystery, though the
BBC did control Redwood between 1988-2003, during which time
Redwood launched most of the BBC's big consumer titles..
BBC Magazines profile
- infamous underground magazine
issue fetches £360
27 April. A copy of the February 1967 first issue of underground
magazine Oz has sold for £360 (plus £4
postage) on eBay. There were 17 bids that took the bidding up
from a starting price of £50. The first version of the
satirical magazine was founded in Australia by Richard Neville
and Martin Sharp. They then came to London and set the magazine
up with Felix Dennis. The magazine's notorious contents results
in the Oz
trial of 1971. The title ran for 48 issues to the end of
1973. Felix Dennis went on to set up Dennis
front covers at Weed's links
Gazette - sample edition from November 2005 on the Exact
April 26. Press Gazette, the weekly trade paper for
journalists, has been launched in a digital format by Exact
Editions. It is one of eight titles that has been transferred
to the platform, the others being: The Ecologist, The Art
Newspaper, Kiteworld, Hali, Modern Carpets, Traditional Boats
& Tall Ships, and Italy. This brings the
number of titles on the Exact Editions platform to 13 - five
were launched in February. The digital edition
of each issue is available on the day of publication as a replica
of the print version.
Press Gazette revamped its website
this month and added channels devoted to the sectors of journalism, such as magazines and national newspapers.
The edition chosen carries a report (page 4) of how Piers Morgan bought Viglen shares that were tipped by the Daily Mirror's City Slickers column when he was editor. The scandal nearly cost Morgan his job. Fake pictures of British troops abusing prisoners in Iraq finally did lose him the job. Morgan owned the Press Gazette at the time.
- fortnightly sold by Bauer to Essential
19 April. Burda, the German publisher that launched real-life
weekly Full House last year, has bought up Essential
publishing. Among its titles, Essential publishes women's fortnightly
Real, which it bought from Bauer, another German group,
in 2004. Also bought Hachette's TV Hits and Your
Home from NatMags in August 2003. Burda has a short but
chequered history in the UK. Its 2003 launch, Amber,
folded and the company upset many newsagents with the launch
of Full House, which was seen as devaluing the market
with a low cover price and being sprung on the trade. It's ABC
sales figure for Jul-Dec 2005 was 235,787 at a cover price of
60p. The consumer homes sector is one in which the Essential
purchase gives Burda critical mass. Essential has four homes
titles while Burda launched Living &
Gardens just last month. Alan Urry, former UK boss
of Bauer, runs Burda company.
Magazine publishers profiled
- schoolboy humour hits France
Guts for France
30 March 2006. SCPE (Hachette Filipacchi). €2.90; 124pp.
Ed director: Sébastien Cauet
Gérard Ponson (publisher of men's magazines Maximal,
and Hachette Filipacchi Medias have launched a fortnightly men’s
entertainment magazine, Guts. The formula looks similar
to IPC's Nuts, with schoolboy humour, cars, shopping,
TV listings and sports news on the menu. Sébastien Cauet,
a TV and radio presenter, is fronting the magazine. The editorial
approach is summarised as: 'Ludique, masculin, potache, sexy.'
('Playful, masculine, schoolboy, sexy.) Guts has a
target circulation of 300,000 from a launch budget of €5m.
TV advertising will feature Carmen Electra and Victoria Silvstedt.
The target market is men aged 15-35. The men's monthly FHM
has been published by Emap
France since July 1999 and Dennis licensed Maxim
as Maximal in 2000. Emap launched the first international
edition of its men's weekly Zoo in Spain in 2005 -
Zoo Sie7e - in partnership
with Focus Ediciones.
Mizz - sold to Panini
Panini buys IPC’s Mizz
March. Italian sticker-book publisher Panini has bought Mizz
from IPC. Former editor Leslie Sinoway has been named editor
of the fortnightly teen title and the company is planning a
relaunch. Mizz sales fell 14.1 per cent to 60,425 in
the latest ABC figures. The title, which was launched in 1985,
takes Panini UK into a new market.
IPC Media profile
Claire and The Economist - both changing staff
Raft of job
March has seen a raft of people changing chairs:
- In Style editor Louise Chunn has taken over from
Lindsay Nicholson at Good Housekeeping, following
the latter’s move to editorial director of The National
- John Micklethwait is the new editor of The Economist.
Bill Emmott resigned last month after 13 years at the helm,
having doubled sales to 1.1 million copies a week.
- Former FHM publishing director James Carter has
been reported as working on a title for older men to complement
Maxim at Dennis – a tactic tried by IPC with
Later (see Men's magazines).
- Nicole Mathers has taken over as advertising director of
IPC glossy Marie Claire. She held the same post at
HFUK’s recent launch Psychologies.
- Rory Bett, international commercial director of operations
for Emap’s FHM, has taken over from Simon Hills,
the Telegraph Group’s director of magazine sales.
- Ian Abbott has been appointed editor of TV Times at
IPC. He was deputy editor for three years.
- Jackie Hatton has been promoted from deputy editor of Woman's
Own to editor of Woman at IPC Media.
- Paul Cheal has been named publishing director of music magazines
NME and Uncut. He was publishing director
of IPC’s marine portfolio. Eric Fuller, who was group
publishing director for Nuts and NME, now
does that job on men's lifestyle titles Nuts and
- print run of 3m copies
Spring 2006. The Post Office/Condé Nast (contract).
The Post Office is distributing 3m copies of a pilot issue of
Sorted!, which has been created by Condé Nast's
customer publishing division. The aim is to promote the range
of services available in the 14,500-strong chain. The 3m circulation
makes it the largest in-store customer magazine in the UK. The
Post Office hopes the magazine will go quarterly.
Contract magazine publishers
Inc - rebirth for Loaded Fashion
Inc from IPC
Spring/Summer 2006. IPC Media, London. £5; 292pp.
Ed: Adrian Clark
IPC has taken Loaded Fashion and relaunched it in a
bigger, glossier package. Tag line is: 'The thinking man's style
bible.' Editorial focus on high fashion, luxury accessories
and grooming. Interiors and personal technology also covered.
The target audience ia 'affluent AB males, aged between 25 and
45: urban professionals with separate wardrobes for work and
IPC Media profile
- focus on betting
22 March 2006. Sports Betting Media Ltd, London. £1;
88pp. Ed: Charlie Methven
Seven-days-a-week gambling daily is Britain’s first new
daily newspaper for 20 years. Covers all sports and aims to
cash in on the boom for gambling and betting. Executives on
the paper include former Daily Telegraph chief executive
Jeremy Deedes as executive chairman and Max Aitken, a grandson
of former Express Newspapers owner Lord Beaverbrook, as managing
Out - first issue
Out - dummy cover used for PR releases ahead of launch
April. News Magazines Ltd (arm of News International), London.
£3.20; 180pp. Ed: Lisa Helmanis
Aspirational monthly homes and interiors title branded with
the Sunday Times logo (as is the company's Travel magazine).
Marks the company's second launch of the year after weekly Love
It! in February. Launch backed by a £6 million
marketing campaign to meet a target circulation of 100,000.
The first issue had a focus on bathrooms and included:
- how to add £250,000 to your home's value;
- the ultimate bathroom;
- choosing a colour palette;
- a 32-page 'foundations' section covering properties and
In its 12 March edition, the Sunday Times, which sells
about 1.4 million copies each week, carried a 28-page preview
of Inside Out (six of the pages were adverts). The
sample carried money-off vouchers for the first three issue
(£1, 50p, 50p). More copies of the sample went out with
London Property News and The Sunday Times Travel
Magazine, bringing the total to 1.8 million. Editor Lisa
Helmanis is a former lifestyle editor of IPC homes title Living
Etc. The publisher is Jonathan Steel, who came from contract
publisher Publicis Blueprint.
News International profile
Publicis Blueprint profile
Sunday sells You in shops
7 March 2006. Associated Newspapers, London. £1; 108pp.
Ed: Sue Peart
The Mail on Sunday has relaunched its female-focused
magazine supplement You and put it on the newsstands
each Tuesday with a £1 cover price. On the covers, the
only difference is the title of the paper is replaced by the
issue date, the price appears in the centre of the O in You,
and and there is a bar code. Inside, there is a different contents
page and longer articles replace some of the adverts. The title
aims to sell 50,000 copies a week in an attempt at exploiting
the market created by Emap’s weekly glossy Grazia.
You has a readership of 5.4m people and it lays claim
to being the most widely read women's title. The MoS sells
about 2.2m copies a week at £1.30. You, which
was added to the paper in 1984 and has focused on women for
the past decade, has undergone an £8m revamp. This includes
using silky paper similar to the Emap title. The issue was about
20 pages bigger than the previous week and the appearance on
newsstands was backed by TV advertising. The website has also
been relaunched, but it's never worked well when I've looked.
- joins Future music stable
Future buys Revolver in US
6 March 2006. Future has bought US heavy metal music title
Revolver - 'The world's loudest rock magazine' - from
Harris Publications for £2.3m (US$4m). The company
bought Guitar World from Harris in 2003. In the UK,
Future publishes Metal Hammer and Classic Rock.
1 March 2006. 'Loud and clear, a new breed of practical and
plain-talking magazines is coaxing women out of their aspirational
comfort zones and back down to earth,' says Robb Young in the
International Herald Tribune. He identifies a back-to-basics
trend with publishers opting for straightforward titles such
as Real Simple, Easy Living and Happy.
- another TV spin-off
April 2006. 10 Media Ltd/Channel 4, London. £3; 196pp.
Ed: Lucy Searle
'Sex on legs' is the main cover line, but they're talking tables.
'The homes mag that makes cheek chic' is the magazine's maxim.
Photos on cover of Channel 4 television presenters, such as
chef Gordon Ramsay and Kevin McCloud. Has a reverse view of
the cover image on the back cover. 10 Media already works with
TV station on Grand Designs - and there is a special
subscription for the two titles.
Media 10 profile
- not for the coffee table
March/April 2006. Hedrush Media, Tower House, Fairfax Street,
Bristol BS1 38N. £2.99; 100pp.
Ed: Ian Waller
For the independent world traveller; aiming to avoid a coffee
table approach. With fold-out Lonely Planet journey planner.
Closer in France just 8 months ago with a £12m
Emap puts 'core' French arm up for sale
28 February. Emap has retreated into its UK base by putting its
French arm up for sale. The division is the third-largest magazine
publisher in the country and accounted for 28% of Emap's revenue.
Restoring 'growth momentum' in France had been seen as a 'key
priority' for a 'core business' in 2005, by new chief executive
Tom Moloney. The retreat follows the fiasco into the US where
it lost a fortune when it sold Petersen in 2003. The French division
was seen as holding back profits last year, with its TV listings
magazines TéléStar and TéléPoche
struggling in the face of new competition. Emap was slow in reacting
to changes in the law that allowed TV advertising of magazines.
However, the company launched a French version of Closer
with a two-year budget of £12m. In September, the company
bought five French and Italian computer titles and gave a presentation
on the French market. It had also bought the rights to the Cannes
Lions International Advertising Festival, raising its profile
in the country. The move is probably the result of shareholder
pressure - revenue from the sale will be passed on to investors
rather than being used to buy or launch more titles. Emap's international
strategy would now seem to be based on expanding its men's portfolio
of FHM and Zoo.
Magazines set a budget of £16m for the launch
shine in ABC sales
Thursday, February 16 saw the release of sales figures
for the six months to 31 December. Launches expanded the women's
market, but total sales in the men's lifestyle sector fell (16
weeklies and monthlies with 2.3m copies an average issue). The
relative sizes of the sectors is demonstrated by the fact that
the best-selling of 20 women's weeklies, Take a Break, shifts
an average 1,155,886 copies - more than double Zoo and Nuts
combined. Among the highlights:
- Reveal up 44% year on year to 345,502 - though still in
the bottom quartile of women's weeklies, behind People's Friend;
- OK! up 20% with Jordan's wedding;
- OK! and Emap's Closer overtake Now as biggest-selling weekly
- Burda's Full House real-life weekly saw a first sales figure
- Grazia put on 10% in sales to 170,783 in the second half
of the year - taking sales from Glamour, Cosmopolitan and
Marie Claire, and particularly Company and New Woman;
- Hachette's women's lifestyle monthly Psychologies posts
an ABC of 96,012 and Burda's women's weekly Full House is
- Stable sales at Bliss allowed it to overtake a falling Sugar
to become the teen market leader;
- Easy Living, Condé Nast's new lifestyle title rose
- National Magazine Company's relaunch She added almost 25,000
sales to 156,674;
- Nuts held its lead in the men's weeklies for IPC, up 11%
at 306,802, with Emap's Zoo at 260,470; though both were stable
compared with the previous 6 months;
- lad's monthly FHM held top spot, despite a chunky fall to
- Loaded's relaunch saw a sales rise to , but it was still
overtaken by Men's Health, while Maxim, Bizarre and Esquire
The figures explained the closure of Emap's Smash Hits. Its
sales were down by a quarter to 92,398. It was a similar story
at the BBC's Top of the Pops, at 96,576. Sales of both titles
have halved in a year.
Literary Review is one of
three digital magazine titles for Exact Editions
for digital editions hots up
14 February 2006. Exact Editions is preparing a 'soft launch'
for its subscriptions to online versions of magazines that look
just like the printed page. The site has free sample issues
- The Spectator: a one-year online subscription costs
£57.50 and subscribers have access to all issues published
since 2 July 2005. A print edition of the weekly costs £2.75.
- Literary Review: a year's access costs £28
with all issues since August 2005 available (print edition
- The Scientist: access to this US title costs £25
(print edition $4.95).
A one-year online subscription gives access to exact digital
editions of magazines online, which look just like the magazine
pages, with the ability to search archived back issues as well
as the current issue. Readers can the pages at three sizes:
as a flatplan with six spreads on the screen; by single page
(about half page size); and full screen to a page.
It is an area that is hotting up. US-based Newsstand.com claims
to be working with more than 200 newspaper and magazine publishers
around the world. It offers an online subscription to the weekly
New Scientist for $51.00 ($4.95 for a single issue)
or six months of weekly Time Out for £25.
Furthermore, weeklies Time Out and OK! and
monthlies Glamour and GQ, have launched downloadable
phone magazines – on the Mobizine platform run by Refresh
Mobile. Other publishers are considering the move.
Love It! from News Magazines
7-13 February 2006 (every Tuesday). News Magazines Ltd, London.
30p (60p); 68pp.
Ed: Karen Pasquali Jones
With cover lines such as 'My dwarf hubby's BIG in bed,' 'My
new nose was my ear' and 'My flesh & blood - but I begged
to have her jailed' you know exactly what sort of magazine you
are looking at. However, Love It! adds celebrity to
the real life mix - both Bauer's Take a Break and IPC’s
Chat avoid celebs - with 'Jordan: The day I saved my
Harvey's life.' The magazines offers up to £500 for its
stories. Competitor Pick Me Up from IPC responded with
half-price vouchers in the Sunday Mirror (the paper
and IPC were once both part of Reed) and Nat Mags' Real
People used spoiler tactics with large posters in WH Smith
stores promoting it as a new magazine.
News International profile
Gardens from Burda
March 2006. Hubert Burda Media UK, London. £3.20 (60p);
132pp. Ed: Sian Rees; Art dir: Lisa Collins
A twee look for this new home title, with pink, pale tones,
italic type and swirling background patterns abounding. First
issue comes in a double pouch plastic folder, the second pouch
holding Food for Friends, the magazine's first cookery
book. The launch marks another attempt by Burda to establish
itself in the UK. Title based on Continental offerings Wohnen
& Garten in Germany, Vivere La Casa in Italy
and Maison & Jardin Passion in France. Launch print
run 200,000 copies. On sale first Thursday of each month. Charges
£5,750 for a colour page of advertising.
carries free sample of Love It!
4 February 2006. Ed: Karen Pasquali Jones
Saturday's Sun newspaper carried a 36-page sampler for the Tuesday
launch of News International's real life weekly Love It!. The
- 3-page interview with mum of TV's X-Factor winner Shayne
- 2-pages on plastic surgery
- beauty page
- You've Got Mail, page about 'the good, the bad and the downright
- nominate your hot hunk fireman
- 2 pages on how a reader planned her dream wedding, compared
with Jordan and Peter Andre's, in a mock Hello! layout style
- regular feature where a clairvoyant visits a city, this
- 2 pages of short true stories (up to £250 paid for
- 2 page real life feature
- 2 page feature on Cilla Black - the mag's agony aunt
- 3-page 'shock report' on a sink estate in Milton Keynes
- Free hair cut offer
- 2-page real life feature
- 2 pages of puzzles
- spread promoting launch contents
- 3 pages of adverts on covers: Cow & Gate;
T-Mobile; and DFS
The newspaper also carried a page advert for the 30p launch
issue on Tuesday, February 7: 'Grab it! Read It! Love It! 68
packed pages of the best real life, beauty, fashion, men and
News International profile
Debbie Harry and Blondie were on the cover of the first issue
of Smash Hits
Emap closes Smash Hits
Emap is to close Smash Hits, an iconic title that has
charted the ups and downs of British pop since it was launched
as a monthly in November 1978. Sales peaked at a million in
1989 but had steadily fallen to 120,000, behind BBC rival weekly
Top of the Pops, which is shored up by its link to
the TV programme. The company also closed
Just Seventeen in 2004, the closures signifying
the switch in teenage spending to online and mobile phone based
media. Smash Hits will live on as a digital music TV
channel and radio station, online and as a mobile phone service.
The magazine was a springboard for many journalists, including
founding editor Nick Logan, David Hepworth, Mark Ellen, Barry
McIlheney and Heat editor Mark Frith. The last magazine
will appear on 13 February. A copy of the first issue for auction
on Ebay had reached £30 on Friday. The seller, Ruth, said:
'I bought it. Smash Hits was the best pop magazine
of its time. I'm 35 now and I used to buy it regularly from
about the age of 8 to 13. I remember tearing out the posters
to cover my walls and singing along really girlie to the songs.'
Another copy sold just before Christmas for £14. 'Twenty
seven years and this magazine is still going strong,' said that
seller. Little did he, or she, know.
For a time, there was a 'blubathon' mourning the loss at SmashHitsForever.com
Real People from ACP-NatMag
- so far, so good
Latest on sales
28 January 2006. Official sales figures for the second half
of 2005 are due out in February. However, industry sources suggest
that monthly titles will lose out to weeklies, particularly
in the men's sector. Real People, launched just a fortnight
ago, looks to have gone down well, with issue one coming in
at about 600,000 sales. An industry rule of thumb would suggest
a settle down of 70% of that, or 420,000 copies, which is a
higher than the target of 350,000.
Of last year's launches, ACP Natmag is powering on with Reveal
and it may soon be chasing IPC Media’s Pick Me Up.
The latter’s sales are hovering around the 500,000 mark
but seem to be flat - more investment may be needed.
Burda’s Full House hasn’t had a great year
and being delisted by Tesco hasn’t helped. Grazia
has maintained steady growth whereas Easy Living doesn't
seem to have set the world alight. Newsstand sales have been
constant at about 200,000, but subscriptions may boost the ABC
gardener Alan Titchmarsh was featured in the first issue of Gardenlife
February will be the final issue of Seven Publishing’s
Gardenlife, which was launched in May 2004. The title
failed to dent the sales of runaway sector leader Gardeners'
World (at £2.95 with almost 140,000 subscriptions)
– even though Seamus Geoghegan, the managing director
of Seven, had launched the BBC title as publisher at BBC/Redwood
in 1991. Gardenlife had attempted a new, lifestyle-based
approach to gardening. Its ABC sales figure for the first half
of 2005 was a respectable 54,621 copies, suggesting that the
decision to close was down to poor advertising sales, higher
overheads than its competitors (it is a small group and the
only one based in central London) or that sales had fallen further
in the last period. The market is highly seasonal and it has
been estimated that gardening titles see 40% of their sales
in just three issues – April to June. (BBC Easy Gardening
gets round this by only running seven issues a year.) The closure
may raise questions over Seven’s first launch, cookery
title Delicious, but this has healthier sales at 83,456
to BBC Good Food’s 317,039. Also, Seven bought
New Crane last year, publisher of Sainsbury's: The Magazine,
which built on the strength of Delia Smith’s name and
the supermarket’s distribution clout to gives the BBC
a run for its money at 346,898.
BBC Magazines profile
Front goes to Attitude publisher
Highbury sells all its divisions
January 23. Highbury House has sold its lifestyle magazines,
including Front and Hotdog, to SMD Publishing,
a new company set up by adult magazine publisher Remnant Media.
The terms of the deal were not disclosed. Highbury has also
sold its computer games division, with titles such as Play,
X360 and GamesTM, to Bournemouth-based Imagine
Publishing. A third division of special interest titles, including
Model Boats, Military Modelling and Popular Patchwork,
went to Leeds-based company buyout specialist Endless, which
has set up an offshoot called Brush Colour that then changed
its name to Encanta Media.
Remnant Media profile
Launching into a crowded sector
19 January 2006. ACP-NatMag, London. 30p (60p); 60pp. Ed: Vicky
The joint venture company formed by National Magazines and Australia's
ACP has backed the Real People (Project Star) launch
into the crowded real lives sector with a £6m marketing
budget and extensive research. IPC spent a similar sum launching
Pick Me Up a year ago. Market leader Take a
Break sells 1.2 million copies a week. Also, Sun
publisher News International is to launch Love It!
next month. ACP-Natmag publishes two weeklies, Reveal
(October 2004 launch) and Best.
Emap sells Period
Living to Centaur
January 19. Emap announced it had conditionally agreed to sell
Period Living and Traditional Homes magazine and website
to trade publisher Centaur Holdings for £1.5 million.
The monthly has a circulation of 55,337 (ABC January - June
05). The sale, which should take place on 3 February, is a sign
of Emap focusing its resources - it does not publish any other
magazines in the consumer homes sector. Centaur does have some
complementary titles, including Homebuilding and Renovating.
Design awards special with four vertical
layers on Wallpaper's cover. Split is: design awards
part; issue; 2006; and green strip
||Fancy covers for Wallpaper and GQ
Both Wallpaper and GQ feature innovative covers
on their February issues. The IPC title has four different-sized
parts laid upon each other. Condé Nast's men's monthly
celebrates its 200th issue with five covers on each copy; Kate
Beckinsale is the front one on all copies.
Condé Nast profile
IPC Media profile
picks staff for launches
January 10. News International has taken on Augusta Barnes,
a former publisher of Emap monthlies New Woman and
Top Santé, for the same role at Love It,
its real-life women's weekly set for launch on Monday, February
6. The company has also headhunted Karl Marsden, group commercial
director of IPC’s Nuts and Loaded, suggesting
it might launch a men's weekly. He will be commercial director.
Love It will compete with Bauer's Take a Break
and IPC’s Chat. The cover price will be 60p,
although the first issue will be sold for half that, and a 32-page
sample will go out with the The Sun in the South East
on the last Saturday in January. Love It will also
come up against ACP-Natmag’s Real People. Camilla
Rhodes, former managing director of the Sun and News
of the World, heads up the new magazine arm. Also, a UK
launch for the Australian monthly homes magazine Inside
Out is planned for 16 March. Media Week has reported
that News International has trademarked Treat, Strip, Off,
Game and Juicy. The magazines will be distributed
by NI's own network, rather than a magazine distributor, which
means they can appear in newsagents on Monday.
News International profile
Launch from autumn 2005
Rankin - Dazed
January 2. Photographer and Dazed & Confused co-founder
Rankin is interviewed by the Independent. He admires
'David Bailey a tremendous amount, and Tony Elliott did something
incredible when he started Time Out. I also love the
guys from i-D, and I've always admired Nick Logan,
the founder of The Face, and Ingrid Sischy of Interview
in America. Those kind of people have always excited me
because they've gone out on a limb and taken a risk.'
For would-be entrepreneurs
January. Jack Spaniels, London. £3.25; 130pp. Ed: Hugo
Sparked by the success of the Dragon's Den programme
on BBC2 that aims to encourage entrepreneurs. Features Duncan
Bannatyne, one of the judges, on the cover. The series led to
funding for fashion magazine Wonderland.
& New Zealand and Florida
Dec 05/Jan06. Merricks. £3.75; 124pp. Ed: Anna Scrivenger
The latest in a range of titles from Merricks covering lifestyle,
buying property and travel to various countries. The range focuses
on advice for people who want to migrate. Australia
(six a year); limited distribution: only WH Smith; sponsored
by Currencies Direct. Florida quarterly.
Travel sector profile
Loaded readers can lift the strip to see more of Sophie Howard
Loaded's 'flip to strip' cover
IPC has turned to cover innovation in its battle to protect
sales of its monthly lads title Loaded. The cover
shows Sophie Howard inviting readers
to take off her clothes with a patented 'flip-2-strip' flap.
Car has returned to an A4-based format rather than the much-trumpeted
square shape from its September issue relaunch, below
Car does U-turn on square format
Emap has returned to an A4 shape for its flagship motoring
title, Car. The change follows the adoption of a square
format for the September issue relaunch. Just another example
of the square format not working on the news-stand - it is
Car magazine case-study