Contract, custom and customer publishers
(page 1: Absolute to Just) (Kava to Zone) (page 3: tables)

This is the second of three web pages by Tony Quinn listing leading magazine publishing agencies, which are otherwise known as contract magazine publishers or customer magazine publishers - the main UK term:

Absolute to Just (TPA)
Kava to Zone [this page]
Tables: top customer publishers and leading magazines

The first page describes how the industry works.

Kava Media
Publishing and marketing agency whose titles include Luxury & Supercar Quarterly for the motor industry. Contact: Kava Media, PO Box 23, GL11 5WA.

MediaClash Top

MediaClash was set up in 2006 by former Future chief Greg Ingham and Jane Ingham, a former managing director of Future UK. It was based around the acquisition of Surf Media, a publisher of City-based magazines. Clients include Design Objectives, Play.com and Savills. Greg Ingham is also chairman of games website developer Eurogamer Network. In May 2007, the two companies set up a joint venture, Euroclash, to specialise in the video games industry.

Mediamark

Headed up by Andy Leach and John Edwards. Clients include P&O Cruises and BMI.

New Crane Back to top
New Crane set up to publish Sainsbury's Magazine in 1993 by Michael Wynn-Jones and his wife, television chef Delia Smith. In January 2005, the company was bought by Seven Publishing. Seven founded by managing director Seamus Geoghegan and chairman Mike Potter, both of whom had been at Redwood (Potter was one of the three founders). Seven established Seven Squared in 2007.
Seven profile

News Magazines
Consumer magazine division of New International also has customer magazine arm. Took licence for Sky magazine - the UK's biggest circulation title for BSkyB's 8m subscribers - from John Brown in December 2006
News International profile

Newsdesk Media Back to top
Founded 1997. Chairman is Anthony Hilton, financial editor of London's Evening Standard and a former editor at Redwood. Clients include Airbus, AeroSpace and Defence Industries Association of Europe, Holmes Place and New York Mercantile Exchange. Offices in London and Washington DC.

Northstar
Founded 2003. Clients include Fat Face, Mappin & Webb and Rolls-Royce.

PA Customer Publishing Back to top

A division of PA Entertainment, which provides copy for magazines and newspapers, including IPC's weeklies. Titles include Player's Club for the Professional Footballers' Association. Both owned by the PA Group, which also controls the Press Association news agency. Has offices in London and Howden, East Yorkshire.

PSP Rare
Founded in January 2006 when PSP Communications (founded 2002) bought the majority shareholding of Rare Publishing from public relations group Chime Communications. Rebranded as PSP Rare Publishing a year later. Chime retains a minority shareholding. Rare had been founded in 1986 and was formerly known as AMD Brass Tacks. PSP Rare clients include the Corporation of London, Kia Motors, Somerfield, British Heart Foundation, Carlson Wagon Lits, Pride London, Teacher Development Agency, UK Trade and Investment, and Lloyds TSB.

Pressgang Back to top
Founded in 1988 by three national newspaper journalists. Specialises in communications for employees. Clients include Camelot, Bupa and BA. Website makes a free offer: 'If you have a publication that is looking a bit tired, send us a copy. We will revamp a page or two and provide a detailed critique of improvements we think could be made.'

Prompt Marketing
Prompt is run by Abby Trow (former editor of B2B interior design title idFX) and Johnny Tucker (former deputy at contract design magazine FX and editor of retail magazine Red) and graphic designer Junko Fuwa (ex-art director on design and architecture monthly Blueprint). The company has both customer magazine and PR/communications operations. Clients include the Spanish Embassy Commercial Office in London, for which Prompt produces Spanish, a monthly about the country's interior design products for architects, designers, specifiers and hoteliers. The title is translated into several languages and published by Spanish embassy offices around the world. Prompt in based in north London.

Publicis Blueprint Back to top

Founded 1999. Now a subsidiary of French advertising agency Publicis Groupe. Clients include Asda, Debenhams, Prudential, Toni & Guy and Visit Britain. In 2007, Publicis Blueprint adopted a strategy of expansion by publishing titles that were funded from selling advertising. However, there were some problems, resulting in the closure of Blockbuster Preview. The strategy was switched back to one based on client fees. The agency resigned from contracts for hotel chain magazines De Vere Deluxe, Mal Life and Du Vin.

Real London
Founded in 1995 as 21 Carrot by Richard Proctor, who had worked in advertising sales, publishing and marketing for the National Magazine Company and Hello!. Company run with his wife, Clare Weatherall, a former editor with National Magazines, IPC and Emap. Clients include Azko Nobel (Crown paints), Brintons carpets, Farrow & Ball and the Victorian Society.

Redactive Media Back to top
Founded in 1981 as Centurion Publishing Group. Specialises in professional institutes, charities, membership organisations and trade unions. Clients include Chartered Institute of Personnel & Development, Chartered Institute of Purchasing & Supply, Royal British Legion. Sells advertising for Reader's Digest.

Redhouse Lane
Founded in 1988. Clients include Barclays, Highways Agency, Royal Bank of Scotland and EDF Energy.

Redwood Publishing Back to top
Founded in 1984. Once owned by BBC Worldwide, now a subsidiary of AMV BBDO. Second-biggest agency; was largest agency until overtaken by John Brown Citrus. Clients include Boots, Harvey Nichols, M&S and Volvo. Redwood co-founder Mike Potter has been identified by advertising trade magazine Campaign (of which he is a former publisher) as 'the undisputed father of customer publishing'.
Redwood profile

River Publishing
Founded 1994 by Nicola Murphy (marketing and sales director) and Jane Wynn (editorial director). Subsidiary of River Group. Clients include Holland & Barrett, News International (newstand title Sunday Times Travel launched in 1993) and Superdrug. In January 2008, announced plans to bring back women’s monthly Shape, which had been closed by Dennis four years earlier.

Seven Squared Publishing Back to top
Formed by the merger of Square One with Sainsbury's and Delicious magazine publisher Seven in 2007.

In December 2010, Seven launched £1.79 monthly iPad app Project, 'an app that looks like a style magazine but acts like a website' for the Virgin Group. Design, entertainment, technology and entrepreneurship were the editorial themes with blogs on news, design, film, fashion and technology. The editor is former FHM and Arena editor Anthony Noguera.

In April 2010, Guardian News & Media closed its Guardian Creative division, and contracted out all its commercially funded supplements and website work to Seven Squared. In October 2009, Seven Squared set up an agency, Blue Door Media, to seeek work from small to medium-sized clients. It has also expanded its B2B operations.

In late 2009, Seven split off its consumer arm as Eye to Eye Media. Has a page dedicated to magazines and the iPad. Clients include Sainsbury's, Waterstone’s and the Metropolitan Police.

Show Media
Contract publisher founded by former Esquire editor Peter Howarth.

Dad April 2003 pilot on newsstands and given to fathers-to-be attending scans in selected hospitals. From September that year, NHS distribution was nationwide twice a year, reaching a potential 670,000 fathers. Edited by Jack O'Sullivan, a founder of Fathers Direct, the national information centre on fatherhood
Newspaper Magazine (bi-annual; Nov 2003). Used footballers as models for features on sport and fashion. Contract title for Absolute Publications. Broadsheet size in style of newspaper sports pages
Style Journal (quarterly). Luxury, fashion and lifesytle title for US newspaper publisher Dow Jones distributed with The Wall Street Journal Europe.
ST men's style magazine twice a year for the Sunday Telegraph

Spear Media

Contract publisher headed by journalist William Cash. Publications include Spear’s Wealth Management Survey, a quarterly sent to 25,000 wealthy people and families across Europe, and Annabel's Wine & Cellar Magazine, for the London night club. Contact: 36A Notting Hill Gate, London W11 3HX.

Specialist Publications Back to top
Founded in 1969. Subsidiary of advertising agency Omnicom. Clients include Camelot, NatWest and Peugeot.

Square One Group (Seven Squared)
Founded in 1994 by Sean King, who had been a fashion and entertainment journalist. Merged with Seven in 2007 to form Seven Squared. Clients include the RAC, English Heritage, Churchill Insurance, the Home Office and Vision Express. LighterLife became a newsstand title in January, 2006. Magazine for Toni & Guy hair salons distributed in H&M shops and vice-versa.

Summersault Communications Top
Founded in 1992 by husband and wife team Brian and Bernadette Jeavons. In 2006, was taken over by marketing communications company PM&M, which in turn is part of Motivcom plc. Summersault produces magazines, newspapers, newsletters and other corporate literature, as well as offering print buying, advertising and promotions. Clients include Britvic, Camelot, Seven Trent Water and Central Trains.

Sunday
Formed in July 2005 when Toby Smeeton, Matt Beaven and Chris Lee left Just to set out on their own. Publishes customer magazines for British Gas, Lloyds TSB and Toyota. Spaces, the Miller Homes title, was launched in 2003 with a circulation of about 50,000. As well as being posted to customers and given away in show homes, the magazine has been given away with BBC Good Homes and local newspapers. Feature of the website is its cake recipes.

Ten Alps Publishing
Ten Alps Publishing is one of the four biggest customer publishers, specialising in B2B. It is part of Ten Alps plc, a maker of factual television programmes founded by Bob Geldof and Alex Connock in 1998. In 2006, Ten Alps bought McMillan-Scott, a contract publisher of niche trade magazines and titles for the public sector, for £12 million. Later in the year, it bought Cameron Publishing, which ran publications for the national and local chambers of commerce, for £800,000. The group then reorganised its operations into broadcast, digital and communications. In 2007, it took over Mongoose Media, which sells advertising in international magazines such as Newsweek, National Geographic and Time Out, for £3.4m.
By the end of 2007, Ten Alps was the fourth-largest customer publisher in the UK, according to Marketing. In March 2008, Ten Alps bought B2B publishing company Sovereign Publications.
The strategy of Ten Alps is unusual in that it uses its magazines to supply content for internet TV sites, so people can search for and view videos relevant to their work. The company has launched Teachers TV, Public TV, Vets TV, KentTV, among others.
In total, Ten Alps claims to publish 600 titles a year for associations, institutes, national and local government, public sector bodies, membership groups and corporate clients. Titles include: Auto Service & Repair, Chemistry & Industry and Optometry Today.

The Publishing Agency Top
Website no longer hosted (was www.thepublishingagency.com)

Goes back to 1998 with founding of TPD (The Publishing Department). Bought by Interpublic Group's McCann Erickson Worldwide in 2001 along with its US arm Fluent Communications. (Both were run under The Publishing Agency International, McCann-Erickson custom publishing group.) TPD then changed its name to Just Customer Communication. In July 2005, Interpublic sold Just to its management team, led by Simon Kelly, co-founder, along with the US operations - Fluent Communications and The Publishing Agency. All three companies rebranded as The Publishing Agency. Clients include Lexus, Home Office and Bluewater.

Think Publishing
Founded 1999. Specialises in environmental, travel and cultural sectors. Claims to be the only customer publisher to have won PPA Publisher of the Year. Clients include Ramblers' Association, Royal Parks and the Soil Association.

Touchline Top
Founded in 1999, with list of titles that is strong in sports, such as RBS Six Nations (one of several publications produced for Absolute Publishing) and Olympic Review for the International Olympic Committee, a quarterly distributed in 200 countries.

Wardour Communications
Founded 1996. Clients include Camelot, HSBC and Lloyd's of London.

Zero Collective Top
Founded in 2002; based in Woburn, Beds. Paul Dedman is creative director and Alex Geudon is client services director. Contract publishing clients include the écurie25 sports car club.

Zone
Founded 2000, though directors date back to Manchester United magazine in 1993. Clients include the BBC, Gillette and Lastminute.com.

Tables: top customer publishers

Custom publishers

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Contract, custom and customer publishers (page 1: Absolute to Just) (Kava to Zone) (page 3: tables)

Contract, custom and customer publishers
(page 1: Absolute to Just) (Kava to Zone) (page 3: tables)