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Music
magazines
Everyone has a view on music and it’s a formative part of growing
up, so it’s no surprise that magazines on the topic have been one
of the most vibrant sectors in magazine publishing. Changing trends and
new bands can make or break a title. Examples include:
- Melody Maker's jazz coverage established its position as the leading
music weekly for half a century;
- On 14 November 1952, New Musical Express published the
first singles chart in the UK; Record Mirror also started
a singles chart and was the first to run an album chart, from 28 July
1956;
- Beatlemania boosted the music weeklies and sparked several dedicated
titles, both in the UK and US;
- Julie Burchill Tony Parsons famously answered an NME advert
for 'hip, young gunslingers' and their writing about punk helped catapult
the title ahead of rivals Melody Maker and Sounds
- in 1990, Smash Hits publisher Rita Lewis told Marketing
Week (23 Feb, p22) that a fall in sales was down to a fickle
market: 'We had an influx of new and very young readers last
year ... They were mad about Kylie Minogue, Jason Donovan and Bros
and ran around buying everything that had them in. When the crest
of the wave is over, you lose readers.'
- the 1990s club scene spawned Mixmag, Ministry and Muzik; however
when the scene collapsed in 2003, it took down two of these titles
too;
- The BBC launched Top of the Pops magazines as a brand extension for
its long-running TV series; the series has ended but the magazine continues;
- Classic
FM was
one of the first national commercial radio stations in 1992. It helped
expand the marker for classical and launched its own magazine;
- Emap (now Bauer) launched radio stations off the back of its music
titles such as Kerrang!
- the tabloid weeklies Melody Maker, Record Mirror, Sounds and NME were
nicknamed the 'inkies' (because the ink came off) but fashion turned
against the tabloid format and their readership ebbed away to glossy,
niche magazines. Only NME survives - having switched to a magazine
format;
- demographics plays a role too. The post war baby boom supported the
massive growth in rock and pop of the 1950s and 1960s; yet in 1990,
the number of 17-24-year-olds was forecast to fall from 7 million
to 6 million by 1995 (and then along came digital media and the web
to finish off the likes of Smash Hits!);
- as CD sales have fallen with the advent of Kazaa, MP3 players, the
iPod and mobile phones, magazines have lost advertising revenue, as
well sales;
- NME has been credited with sparking the 'New Rave' trend
in the summer of 2006.
Table 1 gives the sales figures for the core
titles in 2008. Table
2 lists all the titles on this page
with basic details such as publisher and launch (closing)
date.
BBC
Music Magazine
in March 1994 with Dame Kiri Te Kanawa on the cover. Below
is the August 2008 cover featuring the Proms in London's Albert
Hall
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Bristol Magazines.
Monthly. September 1992-
BBC Music claims to be world's best-selling classical
music magazine and has stolen a march on Gramophone.
Each issue features a cover-mounted CD of classical tracks.
In March 1993, a US edition was launched and then a German
language edition in autumn 1994. To celebrate
its 5th anniversary in 1997, BBC Music used a silver cover
and mounted a Yehudi Menuhin CD and postcards on its cover.
BBC Magazines profile |

Bang:
rock title from Future that went out with a whimper
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Future, London. Rock. April 2003- January 2004.
Bang launched with a
£1 special
price (against a usual cover price of £3.30) and
142 pages. The editors were Crispin Parry and Danny Ford. The
tagline for the first issue was: 'It's only rock 'n' roll'
and US bands featured heavily (Future has a US arm).
Unusually,
the Future logo was not carried on the cover. Bang aimed
at a 16-24-year-old male rock audience. The launch run was
150,000, which was expected to settle down at 50,000. There
was no supporting website - again, unusual for a Future
title.
The launch marked a departure from Future's usual formula
and markets (though the company did have two magazines for
guitarists). Bang was a monthly music title in small-A4
format that went straight up against established titles from
Emap and IPC, as well as Development Hell's recent launch Word.
It closed in January 2004
Future
profile |

Barbed
Wire: the Vapors on this cover in 1980 (30p, 20 pages)
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Fred Pipes. 1978-1980, punk fanzine
Punk-inspired zine published in Guildford (40p). Fanzines such as this
followed in the footsteps of Private Eye, in using new technology.
In this case, it was golfball typewriters and high street copy shops.
The copies were stapled by hand and sold in record shops, schools and
colleges in Guildford and Surrey - and as far way as Rough Trade in
London.
The Pipes Portal |
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Emap Metro. Fortnightly / Monthly. 14 Mar 1990-
Music-based youth title launched with a print run
of 150,000 copies - which was increased in July after the company
said the first issue had sold out.
The launch was designed to strengthen the group's share of
the teenage
market. It came out as a monthly; then going fortnightly - to
alternate with pop title Smash Hits - on April 11. It
focused on TV, music and film celebrities and cost 60p. Big sought
out the same age group as Smash Hits, with an average
age of about 15. It was promoted in Smash Hits and Just
Seventeen.
The managing editor was Bev Hillier, a former Just
Seventeen editor; editor David Bostock had been art
editor of the same title.
Emap was aiming for
an average 120,000 sales in the first year. In the first
half of 1991, sales were at 257,584, while the company's Smash
Hits fell 24.4 per cent year-on-year to 420,239.
Dawn Bebe was appointed editor in 1993; she went on to launch Bliss in
1995 and edit New
Woman in 1996 (where she instigated a Weird
Willy spot).
Big! was relaunched in 1994 with a heavier, glossy
cover to reflect a more sophisticated readership. It was relaunched
again in December 1999 with the Back Street Boys on the cover
and the tag line 'Closer to the stars'. |
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Blender CD-Rom
[closed] Back
to top
Dennis, 1995?-
Dennis launched this experimental CD-Rom in the mid-1990s (long before the title
was used for its US music magazine). It only lasted a few issues.
Dennis
profile
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Dennis Inc. Monthly. May 2003-
‘The ultimate music magazine’was how Dennis described
Blender, which drew on the massive reader base for men's
magazine Maxim in
the US with its 'Maxim presents...' tag line. The cover featured
The White Stripes as 'The greatest rock and roll band in the world',
TATU, and Eminem’s
harem. Advertising for menthol cigarettes looked odd, but it was
a big push with a four-page tip-in gatefold advert. The launch
issue promoted a big subscription drive: $7.97 for 10 issues:
80% off. Andy Pemberton was editor of the 160-page launch issue.
Dennis
profile |
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New Standard, London. December 2003- £3.50; 132pp. Ed:
Steve Janes
‘New adventures in music and vision’ said the cover
line, with the mag sparked off by the way technology was shaping
the music and film industries |
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Vibe Media, Dundee. Ten times a year. 2004-
About music, fashion
and the things that clash in life. Unusual format: 250mm square.
Franz Ferdinand cover for the first issue (£2.50; 100pp.
Ed: Simon Harper). This included an eight-page article on history
of Vibe magazine,
out of which Clash grew.
www.clashmagazine.com
|

Classic
FM magazine cover for September 2008 featuring soprano Natasha
Marsh and the free CD
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Contract magazine for Classic FM by John Brown. March 1995-
The design consultant for the launch was David Hillman of Pentagram
(who had worked on Nova in
the 1960s and redesigned the Guardian in the early 1980s). It is a spin-off
from the radio station. The first issue came with a booklet of
CD vouchers worth £30 (£2.20; 100 pages. Editor: Lisa Barnard).
By 2008, although its monthly ABC figure - at 41,412 - was lower
than BBC Music, fewer than 3,000 copies were sold overseas,
making it the biggest-selling classical title in the UK.
John
Brown profile |
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Dennis/Future. Monthly. 1999-
Dennis launched Classic
Rock in 1999 and sold it in the following January along with
three other titles (including Metal Hammer) to Future.
In September 2002, Classic
Rock sealed a deal with Sanctuary Records to produce four
CDs entitled 'Rock of Ages'. Each CD was dedicated
to a decade between 1962 and 2002.
By December 2003, Classic Rock was selling 43,545
copies a month.
Future
profile
Dennis
profile |
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Future, London. June 2004 (one-off).
Practical/Playing
One-off title about technology for DJs. It aimed at 16 to 20-year-olds
learning the trade or vinyl
DJs starting to working with CDs. Digital DJ ran to 100
pages and was co-edited by Ian Harris and Oz Owen.
Future
profile
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Encore first
issue cover. The competition was to win Mick Jagger's Golf
with a boot stuffed with CDs
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July 1995. Haymarket; £2.25; 172 pages. Editor: Paul
Colbert
Music magazine 'officially approved by Virgin'. Mick Jagger cover
Haymarket
profile
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The
Face: style bible of the 1980s. This 1986 cover is of Isabella
Rossellini, who had appeared in David Lynch's Blue Velvet
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Wagadon/ Emap. 1980 - May 2004
Nick Logan launched The Face in 1980 using his own money after Emap
turned the idea down. Iconic design by Neville Brody. Strong music base; developed
to embody cutting-edge youth culture in the 1980s. Emap bought the title in 1999,
along with Arena,
from Nick Logan's company Wagadon. The closure - along with that of J17 -
was blamed on the changing marketplace and falling sales.
Background to The
Face launch
Emap
profile
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Flipside [closed] Top
Vedapoint Ltd.
6 March 1999. 90p. Tabloid fortnightly. Flipside
had a tabloid cover that disguised an A4 stapled format. The first
issue cost 90p, going up to £1
for the next issue. ‘We
are not your enemy’ was its motto.
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Channelfly. 10 times a year. Rock. 2001-
Channelfly.com, an online promoter of bands, launched The
Fly to support its
Barfly Club in Camden. It broadened distribution of the fanzine-style rock
title and now pushes out about 103,000 free copies 10 times a year.
The Fly website
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Future, London. Monthly.
Practical/Playing/Music technology. November 1992-
Future moved into the music technology market with Future
Music,
aiming for a circulation of 40,000 in 1992. The perfect-bound
title aimed to run 148-page issues with 50 pages of advertising.
Greg Ingham, publishing director of Future's computer leisure division,
told Media Week: 'It's a fusion of computers and rock 'n'
roll. The readers will range from students, doodling on computers
at home, to professional musicians sampling. This is a market that
has massive interest but is not well-served. We will be bringing
our expertise into the music market from the computer market.' ('Future
Publishing to launch monthly future music title,' Media
Week, 3 July
1992, p9)
Other titles published at the time were SOS Publications' Sound
on Sound and Music Technology from Music Maker Publications.
In
September 1996, Future built on the launch by buying Music Maker Publications,
which came with Guitarist, Guitar
Techniques,
The Mix, Rhythm, Bassist, Hip
Hop Connection and Keyboard Review magazines
as well as the London Music Fair, the National Guitar Show and
the
Musician Net
website. In early 2000, it bought Metal Hammer and Classic
Rock from Dennis.
Future
profile
|

Gramophone in
August 1971 with Welsh soprano Dame Margaret Price on the cover.
Below, the September 2008 cover with German tenor Jonas Kaufmann
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Gramophone Publications / Haymarket, London. Monthly. April
1923-
The influential classical music
magazine was co-founded in 1923 by the writer Compton McKenzie
(author of Whisky Galore and Monarch
of the Glen and later Sir Compton) and his brother-in-law
Christopher Stone. It was a family-run business until bought
by Haymarket in June 1999.
Gramophone is not a title
to hide its light under a bushel. The website proclaims: 'From
its peerless - and fearless - reviews to its penetrating interviews
with the world's leading classical music artists Gramophone magazine
is simply unmatched.'
However, sales peaked at almost 70,000 in about 1992 and stood
at 36,817 in early 2008. About half of these are overseas. It
is being given a run for its money by BBC Music, which
sells 47,104 a month, again almost half overseas.
Haymarket
profile
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Guitar
and Bass cover from August 2008
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IPC Media, London.13/year. Practical/Playing. 1991-For serious
guitarists and bass enthusiasts, aged 30-40. Carries instrument
tests, playing techniques, a bass section and features on guitar
heroes. Publisher’s data suggests 60% of readers
have played for more than 10 years.
IPC profile
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Guitar Techniques Top
Future, Bath. 13/year. Practical/Playing.1994-
Tuition magazine that trades on taking 'the UK's foremost guitar teachers and
players and transferring their finesse and passion for music into a magazine'.
Future profile
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Guitarist Top
Future, Bath. 13/year. Practical/Playing.1984-
For serious guitar players. Typical issue size is 220 pages covering
gear reviews demonstrations on the cover-mounted
CD. Aims to be 'The
guitar player's bible'. Three-quarters of readers play in
a band, says the publisher.
Future
profile
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Hip Hop Connection [closed] Top
Music Maker Publications/Future, London. Monthly. -August 2001
Hip
Hop Connection closed in 2001, five year after
Future bought the title from Music Maker Publications. It was a bad
year for music titles with Emap's Select and
IPC's Melody
Maker also going under.
Future
profile
|
The
Hit launch issue with Style Council's Paul Weller on
the cover
The
Hit in October 1985
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IPC/Holborn Publishing Group, September 1985
Editor Phil McNeill set out to produce a music and lifestyle weekly for
15-19-year-old men that was ‘Harder than the rest’, such
as The Face. First issue included a free four-track vinyl
EP with tracks by: Style Council, Jesus and Mary Chain, Redskins and
Simply Red. Sales of 180,000 were predicted, but the first issue reached
just 100,000, a total that fell to 80,000 by the sixth issue and the
title was withdrawn. It was reported as having cost £1m and needing
another £1m and a year of losses to break even, an investment
IPC was unwilling to make.
Around the same time, rival publisher Emap was investigating
the men's market but rather than a general interest magazine
launched music title Q for
men aged 18-30.
IPC
profile |
Hot
Press - Irish music magazine that stresses its journalistic
credentials
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Osnovina,
Dublin. Fortnightly. Rock. 1978-
Hot Press covers rock, pop and dance,
nationally and internationally, from Dublin. Mixes music coverage
with current affairs, cinema, sport, humour, books, fashion and
politics. The January 2008 issue was devoted to the problem of
drugs in Irish society.
Hot Press website
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Ikon mixed
music, film and sport
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European Consumer Pubs, London. Monthly. September 1995-?
Chris Roberts was editor of this title, which covered music,
film and sport (99p; 132 pp). The first issue carried a plastic
'privilege card' on the cover for discounts on events and products.
The main cover line was: 'I'm not homosexual and I'm not
heterosexual. I'm...sexual' with Paul Morley interviewing
the 'wild one' of REM. Other articles covered: Belly; Alan
Shearer; Kevin Costner; Martin Amis; Blur's football focus; Eddie
Irvine; Sandra Bullock; Black Grape; Batman; Christina Ricci;
and Soul II Soul.
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Kerrang! issue
4 with German heavy metal guitarist
Michael Schenker on the cover. Below is the 6 August 2008
cover
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Spotlight Publications (United) / Emap / Bauer. Heavy metal. Weekly.
June 1981-
Kerrang! started out as a supplement to Sounds before
being launched as a separate title. In 1991, it was sold to Emap
(which was taken over by Bauer in 2008) when United pulled out
of consumer magazines to concentrate on its business magazines
such as Music Week.
Emap launched Kerrang! as a national digital radio
station in
2000 and there is also a TV channel. Kerrang! now claims
to be the world's biggest-selling rock weekly, having vied with NME for
the top-selling UK position since 2002. There
are also Australian and Spanish versions.
Emap
profile
|

Kicks mixed
music with fashion. Bow Wow Wow's Annabella Lwin was on the cover
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Teenage Kicks, London. Pop. MOnthly. November 1981-?
The first issue of Kicks covered
music, fashion, film and advice on sex problems. It also published
the lyrics and music to 'Play to Win' by Heaven 17. Annabella
Lwin, 15-year-old singer for Malcolm McLaren's New Wave band
Bow Wow Wow was on the cover with an interview by Debbie Geller
of US magazine Rolling
Stone.
The editor of the 48-page magazine was Bert MacIver with design
by Andy Dark. Only the centre 8 pages and cover were printed
in colour. Contributors included Robin Bextor.
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Kingsize
closed after just four issues |
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Kingsize [closed] Top
Emap Performance,
London. Monthly. April-August 2001.
Editor Ben Mitchell saw Kingsize as
'Bigger. Louder. Faster. Whatever...' but this rap-metal
crossover also closed faster than most - after just four issues.
Emap
profile
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Music HQ Media, Watford.
In March 2004, after 5 years as an
A5, London-only clubbing magazine, Klub Knowledge expanded
its size and distribution (£3.50. 196pp plus gatefold;
editor: Bill H.) . The design used colour bands in
the page margins to differentiate sections. Its tagline was: ‘The
dream that is the 20-something lifestyle’.
Later taken over by Notion magazine.
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Relaunch
for 13 December 2000 issue of Melody Maker from
a tabloid paper to an A4 magazine
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Longacre Press/ IPC. Weekly 1926-
Melody Maker was founded in 1926 for musicians. It
developed a strength in jazz and was always regarded as more
serious than its great rival (and stablemate at IPC) New
Musical Express.
As late as 1963, it was described in the Writers' and Artists'
Year Book as seeking: 'Technical, instructional and informative articles
on jazz and pop music'. By the mid-1970s it was selling
250,000 copies a week but was slow to respond to the arrival of punk
and lost sales to Sounds and NME.
IPC
claimed to have spent £1 million overhauling New
Musical Express and Melody Maker in March 1998. However, sales carried on falling.
NME reported a year-on-year decline of 13.5% to 92,367 while
Melody Maker's circulation fell 11.5% year on year. By mid-2000
MM was down to 32,206 while NME had stemmed its decline at 76,215.
In 1999, Melody Maker relaunched as an A4 glossy magazine.
The 22 December 1999 edition was a double issue to
cover the fortnight over Christmas and New Year. At 112 pages
it was described as the biggest ever issue by IPC and cost £1.70.
However, the change failed and a year later it was taken over
by
NME.
IPC profile
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Dennis/Future. Monthly.
Dennis launched Metal Hammer and sold it in
January 2000 along with its website and three other magazines
(including Classic
Rock) to Future. The rock metal metal title claimed to
lead the 16 to 21-year-old market at the time. By December 2003, Metal
Hammer was selling 35,876 copies
a month.
Future
profile
Dennis
profile
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Dennis contract for Ministry
of Sound club. January1998 - December 2002.
Editor: Pauline
Haldane
With Judge Jules mix CD. After Ministry closed
in 2002, the Ministry of Sound tried to launch
another title, Trash, as a contract
magazine with Condé Nast
in 2003.
Dennis profile
|

First
issue of Mix in 1986: 'The new testament of pop' according
to the cover
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Rapid 469, London W2. Pop. Monthly. October 1986-?
The main cover lines for the launch issue of Mix were 'The secret life
of New Order'
(whose name was the same as a neo-Nazi group and used sleeve designs for their
records borrowed from 1930s fascist posters) and 'Pete Wylie's heroes'. In the
latter interview 'the Liverpudlian bigmouth' (you
can tell it was a London-based magazine) nominated among his eight, actor Sam
Kydd, Brian Jones, Dusty Springfield and Alonzo Tuske (who walked up and down
with a placard saying 'I hate the Beatles' when they arrived to the sight of
screaming hordes in the US). William Shaw was editor with Coneyl Jay as the unusually
titled visual/photographic editor responsible for some grainy, moody visuals
(85p; 64 pages). Jay is now a photographer.
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Redesign
in 2004 for Mixmag
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DCM/Emap/Development Hell, London. Monthly, 1983-
Emap bought Mixmag from independent
music company DMC in 1997 for an undisclosed sum. It then had
an 80,000-circulation, having been launched 14 years earlier
as a newsletter for DJs. Word publisher Development
Hell bought clubbing magazine Mixmag from Emap, paying
'a seven-figure sum' for the 46,470-selling title in 2005. (Word was
selling 33,376 a month for £4.20.) The £3.85 Mixmag might
have been too small a niche for Emap, which had developed radio
stations around Kerrang!, Q and Mojo.
Development
Hell profile
Emap
profile
|

Bob
Dylan and John Lennon were on the cover of the first issue
of retro music magazine Mojo
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Emap/Bauer, London. November 1993.
10 issues a year, misses Feb and Aug. Ed: Paul du Noyer. 132 pp.
£2.25. Dylan and Lennon cover
Emap
profile
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Mojo Specials Top
Emap. March 2002.
Emap launched 'Mojo Special Limited Editions'
in 2002 at £4.99
with each issue dedicated to a band or genre. The first edition
was 1000
days that shook the world: The Psychedelic Beatles. The
actual copy shown here was numbered 78,395 of a 'limited' run
of 90,000 copies. 148 pages. Cover with silver ink; not laminated:
1000 cut out as holes.
Emap
profile
|

Muzik set
itself up with the motto 'Dance music is the music of today'
but always came in third after Mixmag and Ministry
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IPC, London. Monthly. June 1995-2003
'Dance music is the music of today' was the agenda for the first issue of Muzik (95p;
£2.20; 124 pages; editor: Push). Coverage included: house, techno, jungle,
garage, hip hop, ambient and soul with 'definitive' club listings. described
by the company as the first title to be solely dedicated to dance music.
The idea was sparked by the dance pages of Melody
Maker. Muzik sought an audience of '18-to-30-year-old
men with disposable income who are obsessed with music and looking
good' said Campaign ('IPC reveals plans for dance-music
launch,' 10 March 1995, p7). It was also expected
to appeal to readers with a similar profile to Loaded,
which had launched a year earlier. Advertisers were guaranteed
an initial circulation of 35,000 copies. Its first ABC came in
at 40,544. Sales were 42,034 in 1998, though it was overshadowed
by newcomer Ministry, which saw a first
ABC of 61,395. It fell back to 40,097 in 2000. By 2001, though,
dance music was back in vogue and magazine sales reflected this,
with the market as
a whole growing 20%. Emap's Mixmag, saw its sales rise
by nearly half, to 106,111. Ministry was at 90,235, despite
a dip of 5% period on period. Muzik reversed a two-year
downturn with a 9% rise to 43,748.
The April 2002 issue was relaunched for men in
their twenties who were more serious dance music fans and budding
DJs, and moved away from covering fashion and youth culture.
It reflected Muzik's position
behind Emap's Mixmag,
selling 100,400, and Ministry at 75,200. Editor Conor
McNicholas saw the title as as the serious voice
of the sector, like 'a dance music Q' ('Radical editorial
revamp for Muzik,’ PR Week, 9 November 2001, p9). It carried
a covermounted CD. In June 2002, McNicholas became editor of
NME, but his relaunch had not worked: by August the
title was seen as 'troubled', having dropped 11.2% in sales to
36,018. This was due to a downtown in the the club sector - Ministry closed before the year ended.
In July 2003, IPC announced the closure of Muzik. Media
Week reported the title was "no longer economically
viable" following
the demise of the clubbing scene. Tim Brooks, managing director
of IPC Ignite!, said: 'Sadly, nothing [the staff] could do in
isolation was going to turn around this sector of the music market.'
The sharp decline in the sector was demonstrated by Mixmag losing
34.7% of its sales year, from 91,944 to 60,070. Muzik sold just
36,089 copies.
IPC
profile
|

Neon:
launched in a box full of goodies with Select
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Emap, London. January 1997
The first issue, a sample, came boxed with an issue of Select.
As well as the two magazines, the box held:
- Corn Pops;
- 2 Twiglets;
- Jolly Ranchers;
- Riesen choc chews;
- Beautiful South bar
mat.
However, Neon was not mentioned on the box!
Emap
profile
|

NME:
first Russian issue in 2001
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New Musical
Express (NME)Top
IPC, London. 1952-
By 1973 NME was selling almost 300,000 copies a
week, ahead of weekly rivals,
Melody Maker, Disc, Record Mirror and Sounds.
Launched
in Russia in 2001.
In May 2006,
an IPC press release claimed: 'The NME is the biggest-selling and most
respected music weekly in the world. Every week it gives its readers the
most exciting, wittiest, most authoritative coverage of the very
best in music.'
IPC
profile
|

No1 from
15 June 1985

Wendy
James of Transvision Vamp on the cover for the week of 1 November
1989. Number One carried the strap 'Britain's best-selling pop
weekly' (Smash Hits was fortnightly)

Number
One columnists included Pete Waterman
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No 1 / Number
One [closed] Top
Holborn Publishing Group (IPC)/BBC Enterprises, London. Weekly.
1985-1990
No 1 was a pop weekly aimed at the 13-to-19 age group.
Reports said £343,500 was spent on TV advertising for the launch
and the title was selling 146,302 copies a week by 1988. (Chartbeat was
launched as a fortnightly on alternate weeks to Emap's Smash
Hits at the same time but soon folded.)
At the start of 1989, No1 was selling 130,721 copies
a week - but fortnightly Smash Hits was roaring away
at Emap with 786,886. No1 was redesigned with a more
sophisticated look and logo under editor Colin ‘French
Kiss’ Irwin. Columnists included Pete Waterman with a Hitman!
piece,
Help!, with Pat Thomas answering queries and
Parlez-vous Pop?
However, circulation wilted in the face of the competition from
Emap to 102,347. In April 1990, IPC sold the 'ailing' Number
One to
BBC Enterprises, which announced it was suspending publication
from August 8 to prepare for a relaunch in
October. Former Fast Forward editor
Nicky Smith, said No1 had lost its way under IPC
as it tried to appeal to an older readership.
IPC profile
BBC
Magazines profile
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Observer
Music Monthly Back
to top
Observer newspaper, London. Free supplement;
68pp. Ed: Caspar Llewellyn Smith
21 September 03-
Third in magazine strategy from the Sunday newspaper, after Food and Sport monthlies. Features included cover interview with Britpop
band Blur, David Bowie with comedian Ricky Gervais' and 'dope
smoking pygmies'. Editorial stated: 'a magazine reflecting such
diversity with style and authority is long overdue'. Cover line
'With a bang' appeared to be a dig at Future title Bang.
Observer profile
|

Opera
Now put Dennis O'Neill on the cover as Don Carlo from Verdi's
grand work
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Opera Now Enterprises / Rhinegold, London. Monthly; later 6
a year. April 1989-
The cover of the first issue (£2; 108 pp) highlighted
an 11-page main feature, wih Antonia Fraser, Lord Harewood and
others addressed the history and issues raised by Don Carlo.
The editor was Mel Cooper
Opera
Now website
|

First
issue of Play Music, an independent magazine with free
CD. The August 2008 issue is below

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Genoa Bay Publishing / Standfirst Media,
Kent. Monthly. November 2006-
The first issue proclaimed the magazine's independence, that
it was by fans for fans (£3.50 with CD; 212 pages. editor:
Barney Jameson). The first three issues featured: Razorlight,
Panic at the Disco, The Gossip & Klaxons; My Chemical Romance,
Deftones, The Young Knives & Plan B; The Automatic, Taking
Back Sunday, The Futureheads and We
Are Scientists.
The magazine has since changed its name to Play
Music Pickup,
with the masthead stressing the final word, suggesting it is
trying to change its name. It is published by Standfirst Media and
the editor is Tim Slater.
Play
Music Pickup website
|

Do you remember
when rock was young? A thoughtful Cliff Richard on the cover
of issue 3 of Pop
Ten, a monthly that published charts based on readers' votes
|
|
A. Hand, Heanor, Derbyshire. Pop. Pocket format monthly. 1962-?
Pop Ten was a pocket format title (1/-; 32pp; editor: D. Cardwell)
printed in black and white with spot blue on the cover. Its big
selling point was a chart based on votes by readers. In the May
issue shown here, Cliff had taken over from Elvis in poll position
(as at April 1). Readers' top artistes were: Cliff (2,829 votes);
Elvis (2,640); Billy Fury (1,368); Bobby Vee (1,119); Shadows
(1,110); Adam Faith (750); Eden Kane (693); Helen Shapiro (579);
John Leyton (405); Kookie (288). The chart ran to 20 names (Russ
Conway was 19th with 96 votes and Chubby Checker 20th with 78).
The centre spread carried a picture of Presley in Blue Hawaii.
Other full-page photos were devoted to: Billy Fury; The
Shadows; Bobby Vee; Adam Faith; the Everly brothers; John Leyton;
Helen Shapiro; Eden Kane; and Cliff (back page). The articles
carried details of the latest singles and addresses for the artiste's
fan club. Readers could also prints of some of the images.
A classified advert on page 3 was from the editor selling copies
of Movieteen, a US title, which he had bought in Hollywood
. |

Popworld Pulp - Brooklands spin-off based on Channel
4 series closed after 2 issues
|
|
Popworld
Pulp [closed] Back
to top
Brooklands Group. Weekly. 11-18 April 2007
Channel
4 spin-off for £1.49 that aimed to vacate the hole left
by the closure of Smash Hits! - and touted as the first
new music weekly in more than 20 years. However, the title
closed after just two issues! The company said the title had
researched well but that buyers just failed to appear.
Brooklands profile
|
Q
first issue with Paul McCartney as the main feature

Q:
August 2001 issue
|
|
The Emap triumverate of editor Mark
Ellen, editorial director David Hepworth and art director Andy
Cowles was behind this launch. In his first issue note, Mark
Ellen wrote:
'Magazines tend to bracket people by taste, or what they assume that taste to
be. This is a magazine that doesn't. but still
brings you a wide range of news, comment, interviews and insight. We don't presume
to know what you like but we hope you like this.' Paul McCartney was the subject
for the first Q interview, setting the tone for the
magazine (and Ellen and Hepworth's later launch
Word).
In September 2001, Emap Performance
Network announced it was to launch a masthead TV show based on Q. The
show will be called QTV. And Radio Q will be broadcast 24 hours a day,
seven days a week across north London, starting in October.
Emap
profile
|

Rave:
'The frank look at today's pop world' with the Beatles on the cover
of its first issue in 1964
|
|
Pop. Monthly. February 1964-1969?
Rave gave readers 'The frank look at today's pop world'
in 64 pages each month, about a quarter of them in colour.
Early covers were dominated by the Merseybeat scene such
as the Beatles and Cilla Black. There was a poster on the back
cover and on the colour centre pages. Radio and TV DJ Alan
Freeman wrote interviews.
|

Rogue
Magazines' Raw was bought by Emap within 7 months
of its launch. The first issue carried an Ozzy Osbourne flexi
disc cover mount
|
|
Raw (Rock
Action Worldwide) [closed] Back
to top
Rogue/Emap, London. Fortnightly / Monthly. 31 August-13 September
1988 - December 1995
The first issue of this heavy metal title from Rogue Magazines
came with a free Ozzy Osbourne flexi disc in clear plastic mounted
on the front cover (£1.
Stapled. 60pp). Features
covered AC/DC, Metallica and a report on the Donington 88 festival. The centre
spreads was a poster of Deep Purple's Ian Gillan promoting the magazine's 'best
of' poll.
The editor was Malcolm Dome; managing editor Dante Bonutto;
and the design was by Mike Sinister. The
associate publisher was former pop star Jonathan King, shown
dressed in a schoolboy costume playing a guitar. In 2001, King
was jailed for
four indecent assaults and two serious sexual offences on boys
aged 14 and 15. He served half of the seven-year term.
In April 1989, Emap bought the title, which claimed a circulation
of up to 35,000. Sales rumbled along at 25,00-30,000 but the
title always trailed behind Emap's weekly Kerrang (which
it had bought when United Consumer Magazines was closed by the
Express newspapers group in 1991). In 1995, Emap took Raw off
the shelves for several weeks and relaunched it
with a sample issue free with a boxed edition of monthly Select.
The aim was to base the title on pictures and news to complement
Emap's Select an additional, more frequent, read. However,
it closed within five months.
Emap
profile
|

Cliff
Richard on the front cover of tabloid format Record
Mirror in the 1960s

In
December 1984 with Paul Young on the cover and touting the 'official
Top of the Pops chart' above its masthead

In
its final month: the
9 March 1991 issue
|
|
Record Mirror
(RM) [closed] Top
Spotlight Publications (United Consumer Magazines) ?- April
1991
Record Mirror published the first UK album chart in
1956.
In the 1970s,
it was selling 136,000 copies a week, though it always lagged
behind the likes of NME and Melody Maker. Like
all the tabloid 'inkies' its circulation fell in the mid-1980s.
Between 1985 and 1988, it dropped 28 per cent. It switched to
a glossy magazine format to try to compete with the likes of Smash
Hits and the many
launches of the period.
The editorial strategy and design switched
as well. However, this did not halt its decline. Although
advertising was healthy and it had found a niche in the dance
scene with a readership among DJs, it was selling just 31,000
copies a week. So it was taken into the business title Music
Week as a charts supplement in
1991, at the same time as the company closed Sounds. The publisher,
Daily Express owner United, was by this stage pulling out
of consumer magazines to concentrate on its business arm. It sold
its other titles to Emap.
|

Revolver joined
the Future stable in 2006
|
|
Future. Monthly. Heavy metal
In March 2006, Future bought US heavy metal music title
Revolver - 'The world's loudest rock magazine' -
from Harris Publications for £2.3m (US$4m). The company
also bought Guitar World from Harris in 2003.
Revolver website
Future
profile
|
|
|
Future, Bath. 13/year. Practical/Playing. 1985-Drumming magazine
comes with a CD to help readers improve their playing.
Future
profile
|

Rip
and Burn:
spurned by the MP3-carrying generation
|
|
Haymarket, London. November 04 £3.30; 164pp. Ed: Matt
Snow
The offer of a free 30-day trial with the new, paid-for version
of Napster, and Eminem on the cover are clear signs that this
launch aimed at MP3-carrying youth. However, it only lasted for
a handful of issues.
Haymarket
profile
|
|
|
There have been two magazines with this name:
- Freeway Press. Rock. Monthly. April 1999-? [closed]
The first issue was launched at a £1.95
offer price with subsequent issues costing £2.35. It came with
a CD and bound-in poster just under A3 inside.
- Rock Sound Ltd, London. Monthly. Rock. 2006-
Rock
Sound website
|

The first
UK edition of Rolling Stone in June 1969
|
|
In June 1969, US fortnightly music magazine Rolling
Stone launched
a British edition. The Who's Pete Townsend was the cover image.
The format was a tabloid newspaper, like the 'inkies', but it
folded over to an A4 format with the cover shown here. The idea
has been used many times, including with Flipside. However,
the attempt was a failure and the UK version closed after a few
months.
|
|
|
November/December 1996. Rotations UK. £2.95.
Editor: Steve Edwards
Round, die-cut format with CD. Packaged in plastic bag with card
backing (to stop it rolling off the shelves?!)
|
|
|
United Consumer Magazines/Emap. Monthly. June 1990-2001 £1.50;
164pp. Ed: Tony Stewart
Select pitched itself as a a younger
version of Q. United put a £500,000 advertising
budget behind the launch and was
estimated to have sold 109,845 copies (the . guarantee to advertisers
was 75,000). Q was selling 159,047 copies a month in the
second half of 1989.
‘Mixing music every month’. Issues carried
cassette tapes on the cover.
It was taken over by Emap. In December 1995 (£2; 148pp.
Ed: Jon Hotten), the magazine
came in a box with the Stone Roses on the front in a graphic
style reminiscent of washing powder. As well as the magazine,
the box contained:
- Raw launch issue;
- Nik Naks;
- Twix;
- Twirl;
- Tango;
- Blur scratch
card.
In January 1997 (£2.30; 132pp. Ed: John Harris), Emap
used the same idea to kickstart the launch of Neon.
Emap
profile
|

Debbie
Harry and Blondie were on the cover of the first issue of Smash
Hits in 1978
|
|
Emap. Monthly. November 1978 - 13 February
2006.
Smash Hits! became an iconic
title whose sales peaked at
a million in 1989 but fell steadily to 120,000, behind
BBC rival weekly Top
of the Pops, which is shored up by its link to the
TV programme. Emap also closed Just
Seventeen in 2004, the closures signifying a switch
in teenage spending to online and mobile phone based media.
The name lives on as a digital music TV channel and radio
station, online and as a mobile phone service. A temporary 'blubathon'
website was set up to mark the title's closure at SmashHitsForever.
Smash Hits! was a springboard for many journalists, including founding
editor Nick Logan (The Face), David
Hepworth and Mark Ellen (who together founded Word publisher
Development Hell), Barry McIlheney and Heat editor
Mark Frith.
The week the closure was announced, a copy of the first issue
sold on Ebay for £30.
The seller, Ruth, said: 'I bought it. Smash Hits! was
the best pop magazine of its time. I'm 35 now and I used to buy
it regularly from about the age of 8 to 13. I remember tearing
out the posters to cover my walls and singing along really girlie
to the songs.'
A book, The Best of Smash Hits by Mark Frith (editor),
was published by Little, Brown in 2006 at £14.99.
Emap
profile
Smash
Hits! website
|
|
|
£3.80; 116pp. Ed: Simon Broughton
World music magazine
|

Australian
music monthly Sound used a square format and came in a 'record
sleeve'
|
|
Sound (Australia)
[closed] Top
Folio Publishing Pty Ltd, Sydney. October 1967
The first issue of Australian music monthly Sound came in
a record sleeve and used a square format.
It cost 45c, ran to 52pp and the publisher/ed-in-chief was Alan
Edenborough.
|

Sounds
from
December 1979 with Deep Purple and Rainbow guitarist Ritchie Blackmore
on the cover
|
|
Spotlight Publications (United Newspapers). Weekly. Rock/Heavy
Metal. October 1970-April 1991
Sounds had a big readership
among musicians and kept its newspaper format but circulation fell
steadily in the 1980s. It was big in heavy metal and Kerrang!
was a supplement before being launched as a separate title. Sounds was
closed in 1991 at the same time as
Record Mirror when United pulled out of consumer magazines;
and sold its other titles to Emap.
|
Tense magazine first issue in July 2003
|
|
Tense. July, 2003-?.
Focus on (black) urban music and lifestyle. Good range of interviews
(photographer Rankin, attitude from DJs Trevor Nelson and Tim
Westwood, and actress/singer Michelle Gayle: 'Men have to shower
at least twice a day. If he wants something then he's gotta
clean up before bed.'); professional feel to design and writing.
Price label graphics used for bylines and on cover (£3;
100 pages; editor: Toussaint Davy). |
Terrorizer
magazine
in 1998 featuring Iron Maiden - and an even creepier cover
from July 2008 below
|
|
Dark Arts, London. Heavy metal. Monthly. October 1993 -
Terrorizer bills itself as 'the world's number one magazine
for extreme music of ANY kind ... Whether it's Metal, Hardcore
or Industrial'. The list includes
Metal, Black Metal, Death Metal/Grindcore, Doom/Stoner Metal,
Hardcore, Punk, Industrial, Noise, Ambient/ Experimental and
Gothic.
About half of its monthly sales are made overseas. Each issue
comes with a cover-mounted CD and poster; there is a free
digital edition on offer every Thursday. The
editor (August 2008) is Joseph Stannard.
Terrorizer website |

Top
of the Pops first issue cover in March 1995 |
|
BBC Worldwide, London. Fortnightly. March 1995-
Brand extension from the long-running television series, launched
with Peter Loraine as editor (£1.25; 52 pages). It came
with a cassette and poster to challenge, and ultimately
defeat, Emap's Smash Hits, which
closed in January in January 2006 after its sales halved in
a year to 92,398.
Six months later, BBC TV announced the end of Top
of the Pops,
the world's longest running weekly music show (started in January
1964). The closure cast doubt over the magazine spin-off, whose
sales had dropped to 96,576. However, with the
demise of Smash Hits, TotP's sales recovered
to 105,025 by 2007.
BBC
Magazines profile |
|
|
Future, Bath. 13/year. Practical/Playing. 1996-
'Europe's best-selling - and hardest rockin' guitar magazine'
runs the publisher's hype for a magazine that
'provides everything you need to become a better
player: interviews and tips from the the world's best guitarists,
easy-to-understand reviews of the latest gear and most importantly,
transcriptions of the best songs around with backing tracks to
play along with our interactive CD'.
Future
profile |

Trash from
the Ministry of Sound put Cheryl Tweedy (later Mrs Ashley Cole and
X Factor judge) from
Girls Aloud on the cover
|
Contract title for Ministry of Sound by Conde
Nast. July/Aug 2003
Former Dazed & Confused editor Rachel Newsome was
brought in to pep up this Conde Nast launch for the clubbing
company (£3.95, 168 pages with MoS CD). MoS had folded Ministry magazine
in 2002. The move to Conde Nast took MoS back to where it had
started - Ministry was
originally produced as a contract title (by Dennis) before the clubbing group
it took the title in-house.
Unconventional sectioning (eg 20 pages
of city reviews, from Newcastle to Tokyo); grungy, underdesigned look and typography
gave a fanzine feel; some unfortunate spreads resulted in editorial merging
into adverts; naive, line graphics; used price-labels to pick
out text. Several house ads for Ministry and Conde Nast's Glamour magazine
CD (!). Target sales 100,000. Closed after just one issue.
Conde Nast profile
|
|
IPC; JUne 1997. £1.50 (special); 164 pp. Ed: Allan Jones The music and movie magazine. Ads for Eat Soup and MBR www.uncut.net
IPC profile
|

Unzip :
an interactive magazine on CD-Rom that used articles from NME and Vox
|
IPC/Zone, 1995-?
‘The UK’s first fully interactive magazine on CD-Rom’ was the
claim for this product. The content was based on New Scientist (which
was then an IPC title) and music magazines NME and Vox. Zone
did the technical work. The image of the head divided into marked areas was used
as the graphical interface for accessing parts of the content. The Unzip CD-Rom
came in a box with a 15 age label at £9.99 as an introductory offer (usually £15.99).
Zone's managing director was Raja Choudhury (interviewed in Creative Technology April
1995)
IPC profile
|
|
Oct 90. IPC. 95p (£1.50). Editor: Roy Carr. Vox was IPC's response to Emap's Q (and had
been talked about for a year under the name Max). It
appeared with a format slightly larger than A4 and came with
a 32-page magazine insert, Record Hunter, for
collectors. The cover price was £1.50 but the launch issue was
95p to encourage sampling. IPC Holborn Group managing director
Mike Tudball was reported at the time as saying that free cassette
tapes (used on Select for example) performed badly
in research.The 150,000 print run was supported by a
£500,000 media campaign and advertisers in the magazine were
guaranteed a 65,000 average circulation for the first three issues.
Record Hunter relied on classified advertising and
would
have become a standalone title had it succeeded.
IPC
profile
|

The
Wire :
championing alternative, underground and non-mainstream music across
the globe
|
Namara Group (1984-2000); The Wire Magazine Ltd. Non-mainstream.
Monthly. 1982-The Wire started as a jazz magazine but broadened out over the
years to embrace alternative, underground and non-mainstream
music across the globe. Coverage includes avant rock, electronica,
hip hop, new jazz, modern composition and traditional music.
Its tagline is ‘Adventures in Modern Music’.In 1984, the title was bought up by Naim Attallah, a former
foreign exchange dealer and book publisher, who was the backer
for The Literary Review and also later The
Oldie (a certain irony
here in that during his tenure as Private
Eye editor, Oldie founder
Richard Ingrams had lampooned Attallah as the ‘The Ayattallah’).
By the time Attalah retired at the end of 2000, The
Wire was
established and was bought out by publisher Tony Harrington and
the staff.The Wire is widely distributed internationally and is involved
in running several international music festivals.
Wire website
|

Word
cover featuring Joni Mitchell from April 2007 (the 50th issue)
|
Development Hell, London. March 2003-. £3.50. 132 pages.
Editor: Mark Ellen
'Music and Entertainment now.' A 'serious entertainment' magazine for men from
Development Hell, a new publisher involving ex-Emap executives David Hepworth,
Jerry Perkins, Mark Ellen and Andrew Harrison. Nick Cave on the cover.
'New! Something to read!' screamed the cover-line filled half cover. Interview
with Maxim publisher Felix Dennis.
For the 50th issue, editor Mark Ellen discussed what issues
had sold in an
interview with Ian Burrell
in the Independent.
Ellen, a former editor of both Q and Smash Hits,
said the September 2003 edition with Dido as the cover star remained
'both nailed and glued to the shelves'. A Prince cover had a
similar effect, but for Tom Waits 'extra forests were felled
to sustain monumental sales boost'.
Independent
interview
Development
Hell profile
|
|
X-Ray
[closed] Top
Contract title by Swinstead, London for Xfm. November 2002.
£2.50;
132 pp. Ed: Rich Sutcliffe. “The
music of tomorrow.” With free CD on card backing; handbag-sized. Issue
2 in Feb 03; then monthly
|
Zigzag -
first issue of the rock monthly in 1969 10cc's
'I'm Mandy Fly Me' inspired this pre-punk cover in 1976

German band X-Mal on this September 1984 Zig
Zag cover
|
Zig Zag [closed] Top
Mentorbridge, London / Emap. April 1969-198?
Indie rock magazine founded in 1969 that was bought up by Emap
but closed in the 1980s.
Emap tried to relaunch Zig Zag in
1990 with a distribution deal through
Our Price Records, but it folded after just one issue. The relaunch
would have put the Emap Consumer Magazines division in competition
with Emap Metro's successful Q, though it would have
aimed at a slightly younger audience.
Emap
profile
|
Top-selling
music magazines (2008)
Back to top |
| Title |
Publisher |
Genre |
ABC figure* |
| Q
(M) Emap/BauerRock |
131,330 |
| Mojo
(M) BauerRock |
106,218 |
| Top of the
Pops (F) BBC MagazinesPop |
105,025 |
| Uncut
(M) IPC
Media Rock |
91,028 |
| Kerrang!
(F) Emap/BauerRock |
76,937 |
| Classic
Rock (M) Future
PublishingRock |
67,399 |
| New
Musical Express (M) |
IPC Media |
Rock |
64,033 |
| Total
Guitar (M) |
Future Publishing |
Practical/playing |
48,673 |
| BBC
Music Magazine (M) Bristol
MagazinesClassical |
47,104 |
| Metal
Hammer (M) |
Future
Publishing |
Rock |
45,809 |
| Sources:
ABC *Jul-Dec 2007 |
Music
: details and sales Back
to top |
| Title |
Publisher |
Genre
/ Launch date |
Sales
2007* |
| BBC
Music Magazine
(M) Bristol
MagazinesClassical |
47,104 |
| Big!
(M) Emap1990 |
closed |
Classic
Rock
(M) Dennis /
Future Rock
1999
|
67,399 |
| Classic
FM: The Magazine (M) Haymarket
Media Classical |
41,412 |
| (The)
Fly (10/year; free) |
Channelfly
Enterprises |
Rock |
103,051 |
| |