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Extreme sports magazines

The extreme sports sector - which includes BMX biking, trials biking, kitesurfing, mountain biking, skateboarding, snowboarding, surfing, windsurfing and adventure sports such as canyoning - in the UK is dominated by smaller publishers that have often been started by enthusiasts of a particular activity. Some have expanded into other sports. One area the big publishers control is mountain biking, where Future and IPC have the biggest-selling titles. US magazines also distributed in UK. Few of these titles are more than a decade old. Some established titles cover extreme sports, for example, Ski & Board, published by the Ski Club of Great Britain, covers snowboarding, as does Daily Mail Ski & Snowboard Magazine.

Most titles do not have ABC figures because their sales are too small to make this economic (under 30,000). Some publishers' websites will quote readership (term explained) rather than sales. However, many have an international profile and some are available in several languages. Sales may be higher outside the UK than at home.

There are signs of consolidation in the sector, with, for example, biking title Dig BMX being taken over by 4130 in October 2005. However, given the alternative lifestyles of their creators, there is a danger that such titles may not thrive in corporate environments. 4130 has taken an arm's length approach, with the Dig BMX staff still running the title from Glasgow.


 

 

4130 Publishing Back to top

Part of three-way merger that formed Factory Media in December 2006. Based in Dorchester, Dorset. Titles include:

4130 profile


 

328 Media Back to top

328 Media is based in Lewes, Sussex. It launched Kiteworld in May 2001 as a worldwide kiteboarding magazine. This now claims to be distributed in more than 60 countries, six times a year.
328 profile


 

 

Action Sports Media Back to top

Part of three-way merger that formed Factory Media in December 2006. ASM has a pan-European business model whereby all its titles are published in English, French and German and distributed in 74 countries.

  • Onboard: launched in 1994. Claims to be Europe's best-selling snowboard magazine. Available in English, French, German, Spanish and Swedish, and under licence in Russian
  • Surf Europe: launched in 1999. Published seven times a year in five languages: English, French, German, Spanish and Portuguese
  • Kingpin: launched in November 2002. Covers European skateboarding, lifestyle and culture. Four language editions, nine times a year: English, French, German and Spanish
  • Cooler (quarterly): surfing for women. Launched summer 2005

ASM profile


 

Arcwind Publishing Back to top

Titles include:

  • Inline Skating
  • Kitesurf 6 times a year since June 2001
  • Powerkite 6 times a year since June 2003 for people who fly sports kites
  • Unity skateboarding title eight times a year
  • Wakeboard & Waterski 8 times a year since June 2002
  • Windsurf published 10 times a year. Launched 1979. Has a digital subscription for £21 ($38) compared with £30 for the print version

Contact: Arcwind Publishing, The Blue Barn, Tew Lane, Wootton, Woodstock, Oxfordshire OX20 1HA, UK. Tel: +44 (0)1993 811181


   

Cornwall & Devon Media Back to top

Cornwall and Devon Media is part of the Northcliffe local newspaper group, which in turn is owned by the Daily Mail & General Trust (profile), owners of the Daily Mail. CDM publishes five weekly newspapers in the two counties and runs websites, such as Cornwall Today. It took over Wavelength, the UK’s longest running surfing title, in 2004.
DMG profile


   

DMG World Media Back to top

DMG World Media is an international exhibition and trade publishing company. Daily Mail Ski and Snowboard Magazine is published from its Harrow offices
DMG profile


   

Factory Media Back to top

In December 2006, Factory Media was formed as a holding company for the merger of three specialist sports publishers: Action Sports Media, Permanent Publishing and 4130 Publishing. The merger brought together 12 UK titles,13 international editions and 13 websites. The titles under the Factory Media umbrella are:

  • Dig BMX (4130)
  • Dirt Mountain Bike (4130)
  • Document Skateboard (4130)
  • Moto (4130)
  • Ride BMX (4130)
  • Cooler(ASM)
  • Kingpin(ASM)
  • Onboard (ASM)
  • Surf Europe (ASM)
  • The Surfer's Path (Permanent)
  • Sidewalk (Permanent)
  • Whitelines (Permanent)

4130 profile
ASM profile
Permanent profile


 

 

Freestyle Group Back to top

Freestyle Group set up in 1999. Has had titles in adventure sports, fish-keeping and men’s lifestyle sectors:

  • BMX Rider monthly founded in 2002
  • Paddles monthly founded in 2002 for adventurous kayakers and canoeists
  • Scuba World monthly founded in 1972
  • Snowboard UK eight issues a year (September-March). Founded in1991

However, it very much focuses on Boys Toys, a lifestyle-oriented gadgets title, which was found in 1999.

Freestyle profile


   

Future Publishing Back to top

Special interest publisher launched Mountain Biking UK : and What Mountain Bike; bought road racing title Pro Cycling from Highbury in 2005. Future's US arm also has an action sports division with consumer and trade titles, such as Snowboarding.
Future profile

   

Highbury Back to top

Inherited Maximum Mountain Bike and Pro Cycling when bought Cabal. Former closed and sold latter to Future.
Highbury profile


   

Huck Limited Back to top

June 2006 launch for Huck, a five-times-a-year title devoted to board sports - surf, skate and snow - with music, film and the arts thrown in. Second issue was in September. The title is published in English, French, German and Italian. Set to appear in the US in 2007. Available at Borders, Waterstone’s, Harrods, Selfridges and selected newsagents. In November 2006, the independent publishers of music title Plan B, film magazine Little White Lies and Huck announced a partnership to co-operate on the commercial aspects of publishing. Contact: Huck Limited, 45 Rivington Street, London, UK EC2A 3QB. Tel : +44 (0) 207 729 3675
Huck on MySpace


   

IPC Country & Leisure Back to top

Division of UK's largest publisher has Mountain Bike Rider, Cycling Weekly and Cycle Sport in its portfolio. IPC controlled by AOL Time Warner, which also controls Transworld (below)
IPC profile


   

Media Cell (closed 2004) Back to top

Part of The Media Cell, which had a media sales division and a creative agency
  • Adrenalin: English, German and French versions of this surf, skate and snow lifestyle title

Media Cell profile


   

Metropolis Back to top

Metropolis was established in 1994 and has an eclectic mix of consumer and business titles that includes:

  • Adrenalin covers music, art, literature, film and fashion for people who surf, skate and snowboard. It is a quarterly and was first published in autumn 1999. It has English, German, French and Italian editions. The title appears to have been used by three companies in recent years: Alliance International Media (1997 launch); Media Cell (owners in 1999); and now Metropolis

Contact: Adrenalin, Metropolis International (UK), 140 Wales Farm Road, London W3 6UG, UK. Tel: +44 (0)870 737 8080
Metropolis profile


   

Network26.com Back to top

Extreme sports portal run by Permanent Publishing for its titles and other publishers.
Permanent profile


   

Orca Back to top

Based in Newquay, Devon. Publishes three surfing titles:

  • Carve: surfing magazine published eight times a year. Launched 1994
  • Surfgirl: quarterly with Carve. Launched in 2002
  • Threesixty: specialises in bodyboarding. Published 11 times a year. Launched in 1981. Claims to be Britain's longest-running surf magazine

Orca profile


   

Permanent Publishing Back to top

Part of three-way merger that formed Factory Media in December 2006. Permanent is based in Abingdon, near Oxford. It was established in 1995 and set up a US arm in California in 2002.

  • The Surfer's Path claims to be the 'first (and, so far as we know, the only) truly “green” surf magazine'. Has UK and US editions. Published six times a year
  • Sidewalk: monthly for skateboarders
  • Urban Climber: covers bouldering, sport and competition climbing, and gym climbing. Published six times a year
  • Whitelines: for snowboarders. Published six times a year

Also runs Network26.com, a gateway to the above as well as two extreme sports titles from smaller publishers
Permanent profile


 

Pitpilot Back to top

British surfing magazine founded in 2004.
Contact: Pitpilot, PO Box 441, Newquay, Cornwall
TR7 2XQ


 

Scuz Mountainboarding Zine Top

Scuz Mountainboarding was set up in 2003 'as a harmless poke at the industry and the sport' by Welly and Andy W. It plans to relaunch as as a more mainstream glossy Mountainboard in 2007. Contact: Scuz Mountainboarding Zine, Cardigan Centre, 145-149 Cardigan Road, Leeds, LS6 1LJ.
Scuz Mountainboarding
Mountainboard


 

Ski Club of Great Britain Back to top

Ski & Board, which is free four times a year to members of the Ski Club of Great Britain, covers snow-boarding. The club was founded in 1903.
Ski Club website


 

Transworld Media Back to top

Transworld Media is a US division of the magazine publishing behometh AOL Time Warner, which also controls IPC (above) in the UK.


Extreme sports titles (2005) Back to top

Title
Publisher Launch date ABC sales
Jan-Jul-2005*
Adrenalin Media Cell 1977 (closed 2004) n/a 
Business Transworld (US) 1999  
Carve
(surfing )
Orca
(8 a year)
1994   
Cooler Action Sports Media
(4 a year)
2005  
Daily Mail Ski & Snowboard DMG Media World
(5 a year)
  17,846
Dig BMX 4130
(6 a year)
   
Dirt Mountain Bike 4130
(6 a year)
1996  
Document Skateboard 4130
(9 a year)
2000  
Kingpin
(skateboarding)
Action Sports Media
(9 a year)
2002  
Kiteworld
(kitesurfing)
328 Media
(6 a year)
   
Maximum Mountain Bike Highbury  closed n/a
Moto 4130
(6 a year)
   
Motocross Transworld (US)    
Mountain Biking UK Future
(13 a year)
1998 45,772
Mountain Bike Rider IPC Country & Leisure
(12 a year)
1997 37,333
Network26.com web portal run by Permanent Publishing    
Onboard Action Sports Media
(7 a year)
1994  
Pitpilot Pitpilot 2004  
Quad Transworld (US)    
Ride BMX 4130
(9 a year)
   
Ride BMX (US) Transworld (US)    
Scuz Mountainboarding (Mountainboard from 2007) Scuz Mountainboarding Zine 2003  
Sidewalk
(skateboarding)
Permanent
(12 a year)
   
Skateboarding (US) Transworld (US)    
Ski & Board Ski Club of Great Britain   21,005
Snow Altitude Media   34,300
Snowboard UK Freestyle 1991  
Snowboarding (US) Transworld (US)    
Surf (US) Transworld (US)    
Surf Europe Action Sports Media (7 a year) 1999  
The Surfer's Path Permanent (6 a year)    
Surfgirl
(free with Carve)
Orca
(4 a year)
2002  
Threesixty (bodyboarding) Orca
(11 a year)
1981  
Unity Arcwind
(8 times a year)
   
Urban Climber Permanent (6 a year)    
Wakeboard & Waterski Arcwind
(8 times a year)
2002  
Wavelength Cornwall and Devon Media (11 a year) 1981  
What Mountain Bike Future
(12 a year)
   
Whitelines (snowboard) Permanent (6 a year)    
Windsurf Arcwind
(10 a year)
1979  
       
*Source: Audit Bureau of Circulations (ABC)
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