Magazine front covers:
Designing a magazine's front cover to make it stand out on the news-stands is difficult with so
many titles demanding attention. One trick to attract buyers is to do something special, such as:
- split covers
- gatefold magazine covers and multi-part covers
- dropdown covers
- several covers
- different versions of a cover
- special inks
- holograms and lenticular covers.
|Publishers sometimes split the cover of a magazine, resulting in a half cover in front of the main cover. Examples include BBC Good Food, The Australian Women's Weekly, and launch issues for Neon and Riva. The idea is expensive, so why do publishers use it – and how did Nuts get the benefit without the cost?
|Maxim, Time Out and Hachette's Spanish monthly Quo have all used gatefolds – some with ambitious combinations of split cover and gatefold. What are gatefolds and how are they used?|
|Dropdown covers are very rare because they are so wasteful of paper. See how Time Out and FHM used the concept.|