M a g f o r u m . c o m - 2000 launches and nts

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Magazine launches & events 2000

Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right.

One (US)
December. One Media Inc. $4.95/£4. Editorial director: Marguerite Kramer; editor in chief Stacy Morrison
192 pages of upmarket interiors, plus insert page of opaque paper. Used 8-page section with fifth colour silver ink. Invited readers to join a reader panel. Distributed by Comag (www.magazinecafe.co.uk)

Mondo was a men's magazine aimed at older Loaded readers

Mondo
November. Cabal. £1.50 special price (£3). Editor: Push
Strapline: 'Having a good time all the time'.
Cabal, founded by former IPC editorial director Sally O'Sullivan, featured in BBC2 series in autumn 1999.
Cover used spot varnish. Closed May 2001. Cabal taken over by Highbury in 2003
Cabal profile
Men's magazines case study

MP3X
November. IT Publishing UK Ltd. £3.50. Editor: Dean Reilly
With CD

Computer magazines

Harpers & Queen Men 2000 Paul Smith and Brian ferry

Harpers & Queen Men - one-off edited by Paul Smith

Harpers & Queen - 30th birthday
November. Conde Nast. £3.10
With H&Q Men (guest editor Paul Smith)
www.harpersandqueen.co.uk
Women's magazines case study

First issue cover of Bare

Bare
September/October. John Brown, London. £2.80, 164 pages. Editor: Ilse Crawford
'Being and well-being' health magazine. Closed May 2001 (fifth issue). John Brown later sold all consumer magazines to IFG
Women's magazines case study

Cats Today
October/November.Cats Today Ltd. £2.50 6/year

i-D
October. Level Print Ltd. £3.10
The Self issue (not a first issue). Spot varnish

Star
October18. BBC. £1.60
Hello! For 'tweenagers' aged between 11 and 16 who were too smart for pre-teen magazines, but too young for Company. Closed a year later

Document Snowboard
September. £2.95
'For snowboarders by mud wrestlers'

Extreme sports magazines

Eve was a women's magazine launched by the BBC

Eve
September. BBC. £2.70
'The original woman' strapline. Launched against Emap's Red and IPC's Nova for maturing women who had outgrown Cosmo and Elle. Later sold to Haymarket but closed in late 2008.

Women's monthly magazines

KnowYour Destiny
Autumn. News Group Newspapers. £2.50
Mystic Meg's magazine. Free mystical pendulum

Business 2.0
June. Future Publishing Ltd (part of the Future Network plc). £1 first issue
UK launch for Future's successful US new economy magazine. Editor in chief Mark Halper. Aggressive subscription drive: 12 issues for £9.99. Closed May 2001 after the 'dotcom bubble' burst but US version was sold on and survives
Business2.0

Hot Dog
July. IFG (I Feel Good). £1.50 starter price.
Company founded by Loaded launch editor James Brown who had lost editorship of GQ in mid 1999 over an article featuring Rommel. Cover used spot varnish. Later bought by Highbury but then closed as company failed

IFG profile

Former Fleet Street editor Eve Pollard was behind Eve magazine

Aura
Parkhill. £2.50; 164 pages. Chairman: Eve Pollard; editors: alpha list. Art direction: Ivan Bulloch
'A magazine for grown-up women' with Susan Saradon on the cover.

Women's monthly magazines

History
May. BBC. £2.95
With CD/CD-Rom

Internet Business
May. Haymarket. £2.95

Computer magazines

PS
March/April. Dennis. £2, 204 pages. Editor: Rachel Shattock
'The world's first home shopping magazine'. everything featured in articles could be bought by phone or over the web. Site needed Macromedia Flash v 4.0 plug-in. Closed in 2001. www.psmagazine.co.uk

Women's monthly magazines

Nova was a 1960s legend but IPC failed to build on its reputation

Nova
March. IPC Media. £1.50, 210 pages. Editor: Deborah Bee
Relaunch of innovative 1960s/1970s Nova. Deborah Bee, ex Scene, launched the title, but was ousted a few months later in favour of Sunday Times style editor Jeremy Langmead. Magazine soon closed, however

Women's monthly magazines

Tina Brown had made her name with Vanity Fair and the New Yorker, but Talk was a magazine too far

Talk (US)
March. Miramax/Hearst.£2.50; 256 pages. Editor: Tina Brown
Gwyneth Paltrow on the cover. Closed in 2002

Line
Spring. Time Life Ent. Group Ltd. £3. Editor: Tyler Brûlé
Sports fashion magazine known as Project Tart that was aimed at urban 25- to 45-year-olds. Two covers: male and female models. Cover used spot varnish. Brûlé had launched Wallpaper, which was bought by Time and expanded worldwide.

'In Forte dei Marmi (a chic Tuscan resort) four Wallpaper staff decided that their equipment and attire was not quite cutting it on the clay. A new title was born,' Brûlé told The Observer ('Style guru gets a taste for sport' by John Arlidge, 2 April 2000). The article said Brûlé had not done market research but that `Sport is much more sexy than it was five years ago. It's great to whip someone's [arse] on court but how much better is it to look fantastic doing it?'

Line failed to build on Wallpaper's success and was closed.

PSW Playstation World
February. Computec Media. £2.99.Editors: Richard Leadbetter and David Upchurch
Hefty 260-page first issue
'With thanks to Evo magazine'

Computer magazines

Back to launches & events

Launch titles

Aura
Bare
Business 2.0
Cats Today
Document Snowboard
Harpers & Queen
Hot Dog
BBC History
i-D
Internet Business
Know Your Destiny
Line
Mondo
MP3X
Nova
One
PS
PSW Playstation World
Star
Talk

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