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Magazine launches & events 1999
Back
to launches
Magazines by cover date with most recent at top. Alphabetic list on right.
Cosmopolitan
Hair |
| Newsweek
e-Life
Winter. Newsweek; Editor: Peter McGrath. 'The best stuff for your family'. Stuart Little, a computer generated mouse from the eponomyous film, on the cover |
| M The
Mirror Magazine
26 October. Editor: Tina Weaver. Free with Tuesday’s Mirror. Sun ran spoilers: coupons for free BBC Good Homes on Oct 19; Sun Woman as newsprint tabloidpull-out on Oct 20. An example of growing competition for readers fromnewspaper supplements. Magazine later upgraded and moved to Saturday slot Mirror profile |
 |
Jump
October. Mollin/Weider. £1.20. Editor: Rebecca Martin. Chief sub-editor: Laleh Guilanpour. ProductionController: Louise Clay. Cover mount: nail art gift (£1.80); specialprice £1.20 Followed a limited edition preview posted to teenagers and dummy issue. Spice Girl Mel C on the cover. Coverlinesincluded: 'Top 10 footie pin-ups Pwhaaarr!' Attempt to launch US title in UK based on US content and formula: closed December 2000. Other titles sold to Dennis Mollin profile Women's magazines case study |
| CosmoGirl!
(US) October/November. Hearst (US). Distributed by Comag. £3.50 Features: web site: cosmogirl.com;4 inserts; centrefold; college handbook; calendar Nat Mags profile Women's magazines case study |
| @Demon
Autumn. Haymarket contract title for Demon, an internet service provider Haymarket profile |
| Your
Car
Autumn. Gruner + Jahr; £2.50;196 pages. Editors: Julia Goodwin and Mark Payton. ‘From the publishers of Prima andWhat Car? [Haymarket]’ ‘New for women.’ Lucky number 0906 competition on cover Car magazines case study Gruner + Jahr profile |
| Escape
Routes
Autumn. EMAP Elan £2.40; pocket guide; offers;display bag Travel magazines Emap profile |
 |
The
Net
August. Haymarket. £1.99,148 pages. Editor: Tim McCann Catherine Zeta-Jones cover. thenetmag.co.ukA5 sampler distributed with Autocar 23 June issue; double-page advertisingspread in July Revolution, plus wraparound, both Haymarket titles.Closed October 2001 Haymarket profile |
| Top
Car
July. Topmedia Publishing £2.99 with CD-Rom www.topcar.com Car magazines case study |
 |
Men's
Fitness
July. Mollin. £1 special;148 pages. Editor: Ben Webb. Monochrome cover with dayglo inkfor cover lines. Tagline: ‘Get fit or feel s**t.’ Mollin profile Men's magazines case study |
Cosmopolitan
Real Life Stories |
| Internet
Advisor
Future; £1.99; 116 pages.Editor: Cliff Douse With CD-Rom Future profile |
 Heat ran a roll-call of 30 celebs who had 'done it' as part of a special on cocaine |
Heat on cocaine 5 June 1999. Issue 18. Emap. £1.25, 106 pages. Editor: Mark Frith From actor John Alford through Elton John to US chat show host Oprah Winfrey, Heat ran a roll-call of 30 celebs who had 'done it' as part of a special on cocaine. 'Unlike everyone else, we don't mean to judge or expose - we're just interested,' was how it introduced the four-page story. Contrast this attitude with The Face two years later. The Face on cocaine Emap profile |
| Celebrating
Chelsea
May. Channel 4/Cabal. £3.95,164 pages. Editor: Sarah Stacey Backed television coverage of Chelsea Flower Show Cabal profile |
Procycling
|
 |
New
Eden
May/June. IPC Magazines. £3.50 square A4 format. www.neweden.co.uk Attempt to establish a 'contemporary gardens magazine’ failed when it closed in 2000 IPC profile |
 Radio Times cover theory on Dando murder 24-30 April. BBC, London. 79p; 140pp. Ed: Sue Robinson Jill Dando, a popular BBC TV presenter of series such as Crimewatch, was shot dead on her doorstep in London on Monday, 26 April. It was front-page news, even for broadsheets such as the Guardian. She was on the cover of the Radio Times that very week promoting a new series, Antiques Inspectors. An early theory was that her killing had been sparked by a message read from the front and back pages of the magazine (Sunday Telegraph, 2 May, p23). Barry George - a fantasist who had posed as an SAS soldier, pretended to be a stuntman and claimed he was a cousin of Queen singer Freddie Mercury - was convicted for the murder. The Radio Times theory semed to be disproved when it was noted in the trial that a copy of the Dando cover was not found at George's home. The day after her death, an episode of A Life of Grime, in which environmental health officers had to deal with a rotting body, was postponed because of the killing. The Radio Times was not withdrawn, probably because it was the last day on sale. BBC Magazines profile |
| Take
a Break Fiction Feast
April. Bauer. £1.20; 52 pages. Very thin paper. Spin-off from theopoular weekly, which included an advertisement for another example ofbrand extension, a music CD Women's weeklies case study Bauer profile |
| Nylon
(US)
April. C/o The Standard Hollywood.US$2.99, £2.50 (Seymour). The new magazine for women (and smart men) www.nylonmag.com |
 |
Level
4130 Publishing. £2.50, 100 pages. Editor: Chris Quigley Second launch of the year after Blend for a publisher that was to makes its name in streme sports. 4130 profile Men's magazines A-Z |
| Rock
Sound
April. Freeway Press. £1.95offer price (£2.35) With CD and bound-in A3 poster |
Shine
|
| Ego
March/April. Portfolio Magazines.£2.90, 164 pages. Editor: Marie Sim'one Boxer Prince Nazeem on the cover of this men's launch. Adverts in Guardian with WHS Smith: 'Ego has landed at WHS' Men's magazines case study |
| Chat
Crime & Passion
March (no cover date). IPC. £1;60 pages. Editor: Keith Kendrick. One of a series of Chat spin-offs;others included Get Fit & Fab and Juicy Fiction (bothat £1.10; Editor: Paul Merrill). Also, possible spoiler against Cabal proposed launch in the same area, which never appeared Women's weeklies case study IPC profile |
| Flipside
March 6. Vedapoint Ltd. 90p. Tabloid fortnightly. Fancy cover: tabloid front, A4 back ‘We are not your enemy.’ Turned into A4 stapled format with £1 price for issue 9 in June |
 |
GQ
- Rommel controversy: editor sacked |
 |
Boys
Toys
March/April. Freestyle. First issue.£2.70, 132pp. Editor: Kirsty Robinson ‘…because you only live once’ Men's magazines case study |
 |
Neon
- closes
February. Emap Metro ABC sales figure to June 98 was40,147, compared with Empire's 166,123 Emap profile |
| Options
- closes February. IPC Plan to develop Project B: new fashion title led by Deborah Bee, former editor of Scene. This became Nova in 2000 IPC profile Women's magazines case study |
Sunday
Herald |
 Heat got off to a rocky start but soon beacame a celeb favourite. Pulp was a full dummy issue dated 13 November 1998  |
Heat
6 February 1999. EMAP Metro. £1.25,116 pages ‘The ultimate weekly entertainment fix’. Was codenamed 'Project J' and got as far as being produced as a 108-page dummy with the name Pulp. Entertainment-based magazine aimed at 20-30-year-oldswith sales target of 130,000 Women's weeklies case study Emap profile |
| Woman
Makeovers
January-March. IPC. £1.10.Editor: Julia Shaw ed (Woman 60p) Brand extension for the popular weekly Women's weeklies case study IPC profile |
Deluxe
- closes |
 |
Evo
|
| Blend
January 7. 4130 Publishing. £2.50 Style, music and travel 4130 profile |
| Observer
January Sunday newspaper redesign. Escape travel section; Cash personal finance; overhaul. Start of an investment strategy by its new owners, The Guardian, that was to see it launch several monthly magazine supplements Observer profile |
| Back to top | Backto launches & events |
On this page
- @demon
- Blend
- Boys Toys
- Celebrating Chelsea
- Chat Crime& Passion
- Cosmo Girl!
- Cosmopolitan Hair
- Cosmopolitan Real Life Stories
- Deluxecloses
- Ego
- Escape Routes
- Evo
- Flipside
- GQ controversy
- Heat (Pulp)
- Heat on cocaine
- Incite
- Internet Advisor
- Jump
- Level
- M The Mirror Magazine
- Men's Fitness
- Neon closes
- Net, The
- New Eden
- Newsweek e-Life
- Nylon (US)
- Observer relaunch
- Options closes
- Procycling
- Pulp (Heat dummy)
- Radio Times murder theory of Jill Dando
- Rock Sound
- Shine
- Sunday Herald
- Take a BreakFiction Feast
- Top Car
- Woman Makeovers
- Your Car
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