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Magazine launches & events 1999 Back to launches

Magazines by cover date with most recent at top. Alphabetic list on right. 

Cosmopolitan Hair
Winter. National Magazines. £2.95;132 pages. Editor: Mandi Norwood
Brand extension with money-off vouchers
Nat Mags profile
Women's magazines case study
Newsweek e-Life
Winter. Newsweek; Editor: Peter McGrath.
'The best stuff for your family'. Stuart Little, a computer generated mouse from the eponomyous film, on the cover
Incite
October. Computec Media US. £1.99(99p); 192 pages. Editor: Tasos Kaiafas
Two versions of launch issue: onewith CD-Rom and a Lara Croft cover; the other at 99p with no CD-Rom anda wrestler, Kid Rock, on the cover
M The Mirror Magazine
26 October. Editor: Tina Weaver. Free with Tuesday’s Mirror. Sun ran spoilers: coupons for free BBC Good Homes on Oct 19; Sun Woman as newsprint tabloidpull-out on Oct 20. An example of growing competition for readers fromnewspaper supplements. Magazine later upgraded and moved to Saturday slot
Mirror profile
Jump first issue cover Jump
October. Mollin/Weider. £1.20. Editor: Rebecca Martin. Chief sub-editor: Laleh Guilanpour. ProductionController: Louise Clay. Cover mount: nail art gift (£1.80); specialprice £1.20
Followed a limited edition preview posted to teenagers and dummy issue. Spice Girl Mel C on the cover. Coverlinesincluded: 'Top 10 footie pin-ups Pwhaaarr!'
Attempt to launch US title in UK based on US content and formula: closed December 2000. Other titles sold to Dennis
Mollin profile
Women's magazines case study
CosmoGirl!
October/November. Hearst (US). Distributed by Comag. £3.50
Features: web site: cosmogirl.com;4 inserts; 
centrefold; college handbook; calendar
Nat Mags profile
Women's magazines case study
@Demon
Autumn. Haymarket contract title for Demon, an internet service provider
Haymarket profile
Your Car
Autumn. Gruner + Jahr; £2.50;196 pages. Editors: Julia Goodwin and Mark Payton. 
‘From the publishers of Prima andWhat Car? [Haymarket]’ ‘New for women.’ Lucky number 0906 competition on cover
Car magazines case study
Gruner + Jahr profile
Escape Routes 
Autumn. EMAP Elan 
£2.40; pocket guide; offers;display bag
Travel magazines
Emap profile
The Net first issue cover The Net
August. Haymarket. £1.99,148 pages. Editor: Tim McCann
Catherine Zeta-Jones cover. thenetmag.co.ukA5 sampler distributed with Autocar 23 June issue; double-page advertisingspread in July Revolution, plus wraparound, both Haymarket titles.Closed October 2001
Haymarket profile
Top Car
July. Topmedia Publishing
£2.99 with CD-Rom 
www.topcar.com
Car magazines case study
Men's Fitness
July. Mollin. £1 special;148 pages. Editor: Ben Webb. 
Monochrome cover with dayglo inkfor cover lines. Tagline: ‘Get fit or feel s**t.’
Mollin profile
Men's magazines case study

Cosmopolitan Real Life Stories
Summer. National Magazines. £2.95;100 pages. Editor: Mandi Norwood
Brand extension has seen Cosmopolitan launching a variety of spin-offs, such as Hair and Brides.Also, badging consumer goods, such as yoghurt and cars
Women's weeklies case study
Women's magazines case study
Internet Advisor
Future; £1.99; 116 pages.Editor: Cliff Douse
With CD-Rom
Future profile
Celebrating Chelsea
May. Channel 4/Cabal. £3.95,164 pages. Editor: Sarah Stacey 
Backed television coverage of Chelsea Flower Show
Cabal profile

Procycling
May. Cabal. £2.95 with video.Editor: William Fotheringham
Bought by Future
www.procycling.com
Cabal profile
Future profile
New Eden first issue cover New Eden
May/June. IPC Magazines. £3.50 square A4 format. www.neweden.co.uk
Attempt to establish a 'contemporary gardens magazine’ failed when it closed in 2000
IPC profile
Jill Dando on Radio Times cover
Radio Times cover theory on Dando murder
24-30 April. BBC, London. 79p; 140pp. Ed: Sue Robinson
Jill Dando, a popular BBC TV presenter of series such as Crimewatch, was shot dead on her doorstep in London on Monday, 26 April. It was front-page news, even for broadsheets such as the Guardian. She was on the cover of the Radio Times that very week promoting a new series, Antiques Inspectors. An early theory was that her killing had been sparked by a message read from the front and back pages of the magazine (Sunday Telegraph, 2 May, p23). Barry George - a fantasist who had posed as an SAS soldier, pretended to be a stuntman and claimed he was a cousin of Queen singer Freddie Mercury - was convicted for the murder. The Radio Times theory semed to be disproved when it was noted in the trial that a copy of the Dando cover was not found at George's home. The day after her death, an episode of A Life of Grime, in which environmental health officers had to deal with a rotting body, was postponed because of the killing. The Radio Times was not withdrawn, probably because it was the last day on sale.
 
Take a Break Fiction Feast
April. Bauer. £1.20; 52 pages.
Very thin paper. Spin-off from theopoular weekly, which included an advertisement for another example ofbrand extension, a music CD
Women's weeklies case study
Bauer profile
Nylon (US)
April. C/o The Standard Hollywood.US$2.99, £2.50 (Seymour). 
The new magazine for women (and smart men) www.nylonmag.com
Level
4130 Publishing. £2.50, 100 pages. Editor: Chris Quigley
4130 profile
Rock Sound 
April. Freeway Press. £1.95offer price (£2.35) 
With CD and bound-in A3 poster

Shine
April. Attic Futura. £2.40,148 pages. Editor: Lucy Bulmer.
Taking ‘a modern approach to health,beauty, body and soul'. With card cover and stylish make-up bag Attic Futura profile
Women's magazines case study
Ego
March/April. Portfolio Magazines.£2.90, 164 pages. Editor: Marie Sim'one 
Boxer Prince Nazeem on the cover of this men's launch. Adverts in Guardian with WHS Smith: 'Ego has landed at WHS'
Men's magazines case study
Chat Crime & Passion 
March (no cover date). IPC. £1;60 pages. Editor: Keith Kendrick.
One of a series of Chat spin-offs;others included Get Fit & Fab and Juicy Fiction (bothat £1.10; Editor: Paul Merrill). Also, possible spoiler against Cabal proposed launch in the same area, which never appeared
Women's weeklies case study
IPC profile
Flipside
March 6. Vedapoint Ltd. 90p. Tabloid fortnightly. Fancy cover: tabloid front, A4 back
‘We are not your enemy.’ Turned into A4 stapled format with £1 price for issue 9 in June

GQ - Rommel controversy: editor sacked
March. Conde Nast. £2.90
'Sex and violence' issue James Brown(ex-Loaded) gets the sack after 18 months, supposedly for featuring German WWII general Erwin Rommel in a piece on stylish men Conde Nast profile
Men's magazines case study
Boys Toys
March/April. Freestyle. First issue.£2.70, 132pp. Editor: Kirsty Robinson 
‘…because you only live once’
Men's magazines case study
Neon cover Neon - closes
February. Emap Metro
ABC sales figure to June 98 was40,147, compared with  Empire's 166,123
Emap profile
Options - closes
February. IPC
Plan to develop Project B: new fashion title led by Deborah Bee, former editor of Scene. This became Nova in 2000
IPC profile
Women's magazines case study

Sunday Herald
7 February. Scottish Media Group
Rare launch of new Sunday paper in Scotland
Scottish newspapers
Sunday Herald case study
Heat first issue cover Heat 
6 February. EMAP Metro. £1.25,116 pages
‘The ultimate weekly entertainment fix’. Was 'Project J'. Entertainment-based magazine aimed at 20-30-year-oldswith sales target of 130,000
Women's weeklies case study
Emap profile
Woman Makeovers 
January-March. IPC. £1.10.Editor: Julia Shaw ed (Woman 60p)
Brand extension for the popular weekly
Women's weeklies case study
IPC profile

Deluxe - closes
January/February. Wagadon. £2.50,132 pages. Launched in May 1998 as stapled men's magazine. Revamp in perfect-bound format failed. Wagadon later taken over by Emap
Wagadon profile
Men's magazines case study
Evo magazine

Evo
January. MMC Ltd. £3; 164pages. Editor: John Barker
Later sold on to Dennis
Dennis profile
Car magazines
Blend
January 7. 4130 Publishing. £2.50 
Style, music and travel
4130 profile
Observer
January
Sunday newspaper redesign. Escapetravel section; Cash personal finance; overhaul. Start of an investmentstrategy by its new owners, The Guardian, that as to see it launcha range of monthly magazine supplements
Observer profile
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