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Magazine launches & events 1999
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to launches
Magazines by cover date with most recent at top. Alphabetic list on right.
Cosmopolitan
Hair |
| Newsweek
e-Life
Winter. Newsweek; Editor: Peter McGrath. 'The best stuff for your family'. Stuart Little, a computer generated mouse from the eponomyous film, on the cover |
| M The
Mirror Magazine
26 October. Editor: Tina Weaver. Free with Tuesday’s Mirror. Sun ran spoilers: coupons for free BBC Good Homes on Oct 19; Sun Woman as newsprint tabloidpull-out on Oct 20. An example of growing competition for readers fromnewspaper supplements. Magazine later upgraded and moved to Saturday slot Mirror profile |
 |
Jump
October. Mollin/Weider. £1.20. Editor: Rebecca Martin. Chief sub-editor: Laleh Guilanpour. ProductionController: Louise Clay. Cover mount: nail art gift (£1.80); specialprice £1.20 Followed a limited edition preview posted to teenagers and dummy issue. Spice Girl Mel C on the cover. Coverlinesincluded: 'Top 10 footie pin-ups Pwhaaarr!' Attempt to launch US title in UK based on US content and formula: closed December 2000. Other titles sold to Dennis Mollin profile Women's magazines case study |
| CosmoGirl!
(US) October/November. Hearst (US). Distributed by Comag. £3.50 Features: web site: cosmogirl.com;4 inserts; centrefold; college handbook; calendar Nat Mags profile Women's magazines case study |
| @Demon
Autumn. Haymarket contract title for Demon, an internet service provider Haymarket profile |
| Your
Car
Autumn. Gruner + Jahr; £2.50;196 pages. Editors: Julia Goodwin and Mark Payton. ‘From the publishers of Prima andWhat Car? [Haymarket]’ ‘New for women.’ Lucky number 0906 competition on cover Car magazines case study Gruner + Jahr profile |
| Escape
Routes
Autumn. EMAP Elan £2.40; pocket guide; offers;display bag Travel magazines Emap profile |
 |
The
Net
August. Haymarket. £1.99,148 pages. Editor: Tim McCann Catherine Zeta-Jones cover. thenetmag.co.ukA5 sampler distributed with Autocar 23 June issue; double-page advertisingspread in July Revolution, plus wraparound, both Haymarket titles.Closed October 2001 Haymarket profile |
| Top
Car
July. Topmedia Publishing £2.99 with CD-Rom www.topcar.com Car magazines case study |
 |
Men's
Fitness
July. Mollin. £1 special;148 pages. Editor: Ben Webb. Monochrome cover with dayglo inkfor cover lines. Tagline: ‘Get fit or feel s**t.’ Mollin profile Men's magazines case study |
Cosmopolitan
Real Life Stories |
| Internet
Advisor
Future; £1.99; 116 pages.Editor: Cliff Douse With CD-Rom Future profile |
 Heat ran a roll-call of 30 celebs who had 'done it' as part of a special on cocaine |
Heat on cocaine 5 June 1999. Issue 18. Emap. £1.25, 106 pages. Editor: Mark Frith From actor John Alford through Elton John to US chat show host Oprah Winfrey, Heat ran a roll-call of 30 celebs who had 'done it' as part of a special on cocaine. 'Unlike everyone else, we don't mean to judge or expose - we're just interested,' was how it introduced the four-page story. Contrast this attitude with The Face two years later. The Face on cocaine Emap profile |
| Celebrating
Chelsea
May. Channel 4/Cabal. £3.95,164 pages. Editor: Sarah Stacey Backed television coverage of Chelsea Flower Show Cabal profile |
Procycling
|
 |
New
Eden
May/June. IPC Magazines. £3.50 square A4 format. www.neweden.co.uk Attempt to establish a 'contemporary gardens magazine’ failed when it closed in 2000 IPC profile |
An early theory was that her killing had been sparked by a message read from the front and back pages of the magazine (Sunday Telegraph, 2 May, p23). Barry George - a fantasist who had posed as an SAS soldier, pretended to be a stuntman and claimed he was a cousin of Queen singer Freddie Mercury - was convicted for the murder in 2001. The conviction was quashed in 2007 and George was acquitted at a retrial in 2008. The Radio Times theory semed to be disproved when it was noted in the trial that a copy of the Dando cover was not found at George's home. The day after
her killing, an episode of A Life of Grime, in which environmental
health officers had to deal with a rotting body, was postponed. The Radio Times was not withdrawn, probably
because it was the last day on sale. |
| Take
a Break Fiction Feast
April. Bauer. £1.20; 52 pages. Very thin paper. Spin-off from theopoular weekly, which included an advertisement for another example ofbrand extension, a music CD Women's weeklies case study Bauer profile |
| Nylon
(US)
April. C/o The Standard Hollywood.US$2.99, £2.50 (Seymour). The new magazine for women (and smart men) www.nylonmag.com |
 |
Level
4130 Publishing. £2.50, 100 pages. Editor: Chris Quigley Second launch of the year after Blend for a publisher that was to makes its name in streme sports. 4130 profile Men's magazines A-Z |
| Rock
Sound
April. Freeway Press. £1.95offer price (£2.35) With CD and bound-in A3 poster |
Shine
|
| Ego
March/April. Portfolio Magazines.£2.90, 164 pages. Editor: Marie Sim'one Boxer Prince Nazeem on the cover of this men's launch. Adverts in Guardian with WHS Smith: 'Ego has landed at WHS' Men's magazines case study |
| Chat
Crime & Passion
March (no cover date). IPC. £1;60 pages. Editor: Keith Kendrick. One of a series of Chat spin-offs;others included Get Fit & Fab and Juicy Fiction (bothat £1.10; Editor: Paul Merrill). Also, possible spoiler against Cabal proposed launch in the same area, which never appeared Women's weeklies case study IPC profile |
| Flipside
March 6. Vedapoint Ltd. 90p. Tabloid fortnightly. Fancy cover: tabloid front, A4 back ‘We are not your enemy.’ Turned into A4 stapled format with £1 price for issue 9 in June |
 |
GQ
- Rommel controversy: editor sacked |
 |
Boys
Toys
March/April. Freestyle. First issue.£2.70, 132pp. Editor: Kirsty Robinson ‘…because you only live once’ Men's magazines case study |
 |
Neon
- closes
February. Emap Metro ABC sales figure to June 98 was40,147, compared with Empire's 166,123 Emap profile |
| Options
- closes February. IPC Plan to develop Project B: new fashion title led by Deborah Bee, former editor of Scene. This became Nova in 2000 IPC profile Women's magazines case study |
Sunday
Herald |
|
Heat
Television advertising for the first issue, which showed people bursting into flames, led to 150 complaints from viewers, who said it was 'distressing' and totally inappropriate'. Emap said 'We have taken a surreal approach to the creative idea of reading the "hottest" new weekly entertainment magazine which covers the burning issues of the week.' |
| Woman
Makeovers
January-March. IPC. £1.10.Editor: Julia Shaw ed (Woman 60p) Brand extension for the popular weekly Women's weeklies case study IPC profile |
Deluxe
- closes |
 |
Evo
|
| Blend
January 7. 4130 Publishing. £2.50 Style, music and travel 4130 profile |
| Observer
January Sunday newspaper redesign. Escape travel section; Cash personal finance; overhaul. Start of an investment strategy by its new owners, The Guardian, that was to see it launch several monthly magazine supplements Observer profile |
| Back to top | Backto launches & events |
On this page
- @demon
- Blend
- Boys Toys
- Celebrating Chelsea
- Chat Crime& Passion
- Cosmo Girl!
- Cosmopolitan Hair
- Cosmopolitan Real Life Stories
- Deluxecloses
- Ego
- Escape Routes
- Evo
- Flipside
- GQ controversy
- Heat (Pulp)
- Heat on cocaine
- Incite
- Internet Advisor
- Jump
- Level
- M The Mirror Magazine
- Men's Fitness
- Neon closes
- Net, The
- New Eden
- Newsweek e-Life
- Nylon (US)
- Observer relaunch
- Options closes
- Procycling
- Pulp (Heat dummy)
- Radio Times murder theory of Jill Dando
- Rock Sound
- Shine
- Sunday Herald
- Take a BreakFiction Feast
- Top Car
- Woman Makeovers
- Your Car
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