These pages show front covers of London Life, a magazine published by New Picture Press in London from 1920 to 1960. New Picture Press was based at 7a Wine Office Court, which is an alley off Fleet Street by Ye Olde Cheshire Cheese pub. London Life started as a weekly published in a larger-than-A4 format, but war rationing forced it to drop frequency to fortnightly (1942) and then monthly; and its size to A5 (1942). London Life moved offices to Katesgrove, Reading, in 1941 but was back in London at 31 Craven St, Strand WC2, in 1945. The title London Life was used by Tatler later in the 1960s (London Life / Tatler).
London Life was infamous for readers' letters about dress fetishes (it was banned by the Irish government in 1932), but also deserves acclaim for the inventiveness of its mastheads in the 1930s and the quality of its reproduction and printing.