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Independent magazines
Independent magazines act as a springboard for ideas for the whole of magazine publishing as well as addressing niche readerships. Defining an independent magazine is tricky, but they tend to take a different view of the world - though that view can become mainstream over time. Some titles have had a profound effect on the industry and society at large - Private Eye, IT, Oz, Spare Rib and Time Out to name a few. However, for most, it is a hand-to-mouth existence with the overheads of distribution, offices and staff being too high for long-term survival. But, like Oz, they're fun while they're there!
The Independent profiled several titles in July 2010: 'Notes from the underground: A fresh breed of literary magazines'.
One key to success for these companies is to seek an international audience and several have joined forces to share resources such as distribution and subscriptions. Independent magazines suffered a blow at the start of 2010 with the closure of the Borders chain. These bookshops had stocked a wide range of titles, giving many of them a presence on high streets in towns and cities around the UK that they cannot get from the likes of WH Smith. The titles listed here can usually be bought from their websites. Shops that stock independent magazines include:
Outside the UK
- 290Squaremeters, Amsterdam, Holland
- City Grounds, Los Angeles, USA
- Do You Read Me, Berlin, Germany
- Overkill, Berlin, Germany
- Papercut, Sweden
- Reading frenzy, Portland, USA
Colophon is an international event and website for independent magazines. The next one will be held in 2011 in Luxembourg.
Table of independent titles
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328 Media is based in Lewes, Sussex. Titles include:
- Kiteworld May 2001 launch as a worldwide kiteboarding magazine. Distributed in more than 60 countries, six times a year.
- Kingdom for inline skaters.
- The Boarder for board riders.
It also distributes DVDs. |
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Arcwind is based in Oxfordshire. Titles include:
- Inline Skating
- Kitesurf 6 times a year since June 2001
- Powerkite 6 times a year since June 2003 for people
who fly sports kites
- Unity
skateboarding title eight times a year
- Wakeboard
& Waterski 8 times a year since June 2002
- Windsurf
published 10 times a year. Launched 1979. Has a digital subscription
for £21 ($38) compared with £30 for the print version
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Satirical magazine produced by David French and Derek Thompson twice a year. The magazine, which is 'not for sale to children, not even inner ones' takes as its targets 'society, religions and philosophies, natural medicine, conspiracies, politics, social justice and anything else that takes our fancy', say the writers.
Contact: asabovesobelow@btinternet.com |
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Bad Idea is a website and magazine. It also runs regular meetings in London.
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Bad Idea is a magazine 'of journalism, ideas and opinion for intelligent young Britain', which sees itself as 'the new stomping ground for ambitious young British writers'. In May 2008, Portico Books published a collection of writing from the magazine, Bad Idea: The anthology |
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Based in East London, TCOLondon is a creattive agency that undertakes projects for clients around the world. It publishes two magazines, Huck and LWLies, which have won awards for design from the likes of D&AD and the PPA. Alongside publishing, its work embraces design, writing and filmmaking, and staging parties and exhibitions.
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Huck is a bi-monthly lifestyle magazine rooted in surf, skate and snowboarding but its brief takes in art, pop culture, the environment, fashion, and the world at large. Huck is published in English, German, French and distributed worldwide.
Extreme sports magazines |
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LWLies is devoted - in a serious way - to film. Each issue is often focused on a specific director, film or genre. The issue on them left, from November 2009, was devoted to Spike Jonze's Where the Wild Things Are.
Film magazines |
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Satirical magazine produced by David French and Derek Thompson twice a year. The magazine, which is 'not for sale to children, not even inner ones' takes as its targets 'society, religions and philosophies, natural medicine, conspiracies, politics, social justice and anything else that takes our fancy', say the writers.
Contact: asabovesobelow@btinternet.com |
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The Chap is a 'satirical magazine for modern gentlemen' that harkens back from Lewes in Sussex to an era of pipes, slippers and knitted jumpers. Its readers gather, wearing tweeds, deer-stalkers and plus-fours, to protest against the vulgarities of modern life. If you want moustache news and somewhere to buy a monocle, this is the place. |
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'New writing for food lovers' is what Fire & Knives is all about. It's a quarterly launched in November 2009 that gives 'established writers a place for work that would not be published elsewhere; new writers a place to show themselves; and experts in other fields an opportunity to write about our favourite subject'. |
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Freestyle Group set up in 1999. Titles include:
- BMX
Rider (closed) monthly founded in 2002
- Paddles monthly founded in 2002 for adventurous kayakers
and canoeists
- Scuba
World (closed) monthly founded in 1972
- Snowboard
UK eight issues a year (September-March). Founded in1991
Its biggest brand is Boys
Toys, a lifestyle-oriented
gadgets title and retail website, founded in 1999. |
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Gym Class covers drawing and illustration, magazines and comics, film, photography, graphic design and typography; a zine for 'or the guy chosen last'. In July 2010, it was on its sixth issue, with the format evolving through the issues, from 32-page A5 mono (first issue, sold out), through A5 mono litho, mono tabloid newspaper format (Newspaper Club) to A4-ish colour glossy (with limited edition and newsagent covers). |
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Karen has been praised by the likes of the Observer and even Emap since it first appeared in 2005. Karen Lubbock is the brains behind it all, finding the extraordinary in the ordinary thtings of everyday life in and around Malmesbury in Wiltshire.
Karen Lubbock interview |
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Meat is run by Nick Hayes and James Pallister and does a good line in scary covers. It comes out six times a year under the tagline 'Publish or Perish' and aims to discover fresh writing and art.
Issue 8, was based around the theme of birds and beats, with the contents, put together by guest editors Tori Flower and Naomi Wood, described as:
'a veritable (and vegetarian) feast featuring the Institute of Critical Zoologists, a history of escaped zoo animals, origami dinosaurs and many other birdy and beasty delights. Lots of beautiful illustration, fine writing and gorgeous photography.'
Each issue was hand numbered! |
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Oksar was founded in 2007 to publish Anorak magazine for children.
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Cathy Olmedillas, who had worked on The Face and Sleazenation, launched Anorak in 2007 as a quarterly art magazine for children. The core target market is children aged 5-10 - and their parents - with stories, games, art and fashion. Each issue has a theme, such as'birds, fear or bugs.
After putting out a test issue, 'the happy mag for kids' was distributed through Borders and Tate Modern's shop. It 2007, it signed an export deal to 22 countries including Ireland, France, Spain, Morocco, Australia, the US, Hong Kong, Malaysia and Canada.
The magazine has an app. |
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Based in Newquay, Devon. Publishes three surfing titles:
- Carve: surfing magazine published eight times a year.
Launched 1994
- Surfgirl: quarterly with Carve. Launched in 2002
- Threesixty: specialises in bodyboarding. Published
11 times a year. Launched in 1981. Claims to be Britain's longest-running
surf magazine.
The company runs an online shop selling surfing DVDs, posters, books and accessories such as boardbags. |
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British surfing magazine founded in 2004.
Contact: Pitpilot, PO Box 441, Newquay, Cornwall
TR7 2XQ |
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For people with bikes who 'don’t want to be pigeon-holed as roadies, freeriders, track racers, BMXers, XC riders or even commuters. They are just riders.' The Ride can be bought at some biks shops as well as more specialist magazine retailers. |

Rotten Apples - first issue with dog standing on cheesburgers
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Rotten Apples was launched in August 2010 and is about ‘the extremes of Food Culture’. Thankfully, says editor Ed Vaughan, ‘We are not suggesting that the funny little Pup [standing on cheesebugers on the first issue cover] is in any way a delicacy or should be eaten a la cheeseburger’. Coverage relates food to art, design, film, history, death and sex. Questions asked include: 'Does Sophie Dahl really represent what we truly think about food?'
Website includes page spreads displayed in Flash.
Rotten Apples is published in Bristol and costs £3.95 |
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Very Nearly Almost is a quarterly that features street graffiti from London and covers artists and designers from across the world. |
Independent magazines (2010) Back to top |
Title
|
Publisher |
Launch
date |
Sales
(publisher's statement) |
| Anorak |
Oksar |
2007 |
|
| As Above So Below |
As Above So Below |
2009 |
|
| Bad Idea |
Good Publishing |
2008 |
|
Carve
(surfing ) |
Orca
(8 a year) |
1994 |
|
| Cooler |
Factory Media (4 a year) |
2005 |
|
| Dig BMX |
Factory Media
(6 a year) |
|
|
| Dirt Mountain
Bike |
Factory Media
(6 a year) |
1996 |
|
| Document Skateboard |
4130 / Factory Media
(9 a year) |
2000 |
|
| Fire & Knives |
Funistrada |
2009 |
|
| Gym Class |
Gym Class |
2009 |
|
| Huck |
Church of London
(6 a year) |
2006 |
|
| It's Nice That |
It's Nice That (2 a year) |
2009 |
|
| Karen |
Karen Lubbock |
2005 |
|
Kingpin
(skateboarding) |
Action
Sports Media
(9 a year) |
2002
|
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Kiteworld
(kitesurfing) |
Factory Media
(6 a year) |
2001 |
|
| Little White Lies |
Church of London
(6 a year) |
2006 |
|
| Meat |
James Pallister |
2008 |
|
| Moto
|
Factory Media
(6 a year) |
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| Mpora.com |
web
portal run by Factory Media |
2007 |
|
| Onboard
|
Factory Media
(7 a year) |
1994
|
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| Pitpilot |
Pitpilot |
2004 |
|
| Ride
BMX |
Factory Media
(9 a year) |
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| Rotten Apples |
Rotten Apples |
2010 |
|
Sidewalk
(skateboarding) |
Factory Media
(12 a year) |
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| Snowboard
UK |
Freestyle |
1991 |
|
| Surf
Europe |
Factory Media (7 a year) |
1999
|
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| The
Surfer's Path |
Factory Media
(6 a year) |
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|
Surfgirl
(free with Carve) |
Orca
(4 a year) |
2002 |
|
| Threesixty
(bodyboarding) |
Orca
(11 a year) |
1981 |
|
| Unity
|
Arcwind
(8 times a year) |
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| Urban
Climber |
Factory Media (6
a year) |
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| Very Nearly Almost |
VNA |
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| Wakeboard
& Waterski |
Arcwind
(8 times a year) |
2002 |
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| Whitelines
(snowboard) |
Factory Media
(6 a year) |
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| Windsurf
|
Arcwind
(10 a year) |
1979 |
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| *Source: Audit
Bureau of Circulations (ABC) |
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