Property magazines: buying homes and property
The real estate magazines sector is a disparate one with mostly small publishers that boost profits through running house sales and flat share websites and exhibitions. Some magazines have been spun-off from TV series. There is some overlap with house, homes and interiors magazines and holidays and travel magazines. Buy-to-let investment has also popularised a strategy of treating property as an investment.
4Homes Back to top
Monthly launched in April 2006 by 10 Media Ltd off the back of
the Channel 4 series. However, by 2008 it was no longer published.
'The homes mag that makes cheek chic' was the magazine's maxim.
10 Media already works with TV station on Grand Designs. Contact:
Media 10 Limited, National House, High Street, Epping, Essex, CM16
4BD, Tel: 01992 570030
Media 10 profile
Grand Designs Back to top
Monthly launched in 2004 by 10 Media Ltd based on the TV series
from Channel 4 about buying and developing large properties as
homes. The company has launched serveral series about buying homes
and property development, both in the UK and overseas. Contact:
Media 10 Limited, National House, High Street, Epping, Essex, CM16
4BD, Tel: 01992 570030
Media 10 profile
Homes Overseas Back to top
Monthly magazine covering property for sale from around the world. Homes
Overseas markets itself as 'the UK's leading specialist international
real estate magazine'. Has an exhibition and awards for recently
built overseas property. Its website lists 20,000 overseas
houses and villas for sale in Spain, France, Turkey, Bulgaria and
more. Published by Globespan
Media, a division of newspaper group
Trinity Mirror since 2007, whose brands include
Homes Overseas, Show House and What
House?
Homesearch Back to top
Homesearch is a monthly magazine published by Greater
Manchester Weekly Newspaper Group (part of the Guardian
Media Group).
Contact: Homesearch, Wood Street, Hollywood, Stockport SK3 OAB,
UK. Tel: (0) 161 480 4491
Guardian Media Group profile
Icon Back to top
Monthly international architecture and design magazine founded
in 2003 and sold in about 30 countries. Features interviews with
the most exciting architects and designers, visits
the best new buildings, analyses cultural
movements and technologies, and reviews exhibitions, books, products
and films. Published by Media 10.
Media 10 profile
International Homes Back to top
Monthly published by International Property (P Pass Ltd). Covers real estate and lifestyle in the UK and abroad. Distributed in supermarkets and newsagents across the UK and Europe. Website claims: ‘These magazines have proven so popular that British Airways take 40 tons of each issue to distribute freely to their passengers at departure gates.’ Publisher also organises annual International Property Awards, the results of which are published in an annual, The World’s Best Developers & Estate Agents. Contact: 3 St. John's Court, Moulsham Street, Chelmsford, Essex CM2 0JD, UK. Tel: +44 (0)1245 358877
International Homes Luxury Collection Back to top
Spin-off from International Homes
Irish Property Buyer Back to top
Monthly for the Irish home buyers published by Property Media Ltd. Contact: 16/17 College Green, Dublin 2, Eire. Tel: +01 6121430.
Kent Homes Back to top
Ten issues a year from Kent Messenger Ltd, a newspaper group, for people who want to buy a house in the area. Contact: Messenger House, New Hythe Lane, Larkfield, Aylesford, Kent ME20 6SG. Tel: (0) 1622717880
Living Spain Back to top
Ten issues a year from Albany Publishing Ltd. Markets itself as 'The UK’s best selling guide to Spain and Spanish property'. A typical issue's contents:
- Hot, hot, hot - in search of winter sun
- Springtime sensation
- Spain's unmissable fiestas
- Costa Brava cruising
- From the mountains to the sea
Contact: Albany Publishing, R&J Offices,
New Cut East
Ipswich,
Suffolk IP3 0EA.
Location Location Location (closed)
TV spin-off by Brooklands
Group from the Channel 4 show. Featured presenters Phil
Spencer and Kirstie Allsopp in every issue. However, Brooklands
closed four of its five Channel 4 tie-ins
- Property Ladder, You Are What You Eat, Location, Location,
Location and Supernanny in October 2006 to concentrate
on contract titles and the launch of another Channel 4 title,
Popworld Pulp. Contact:
Brooklands Group Ltd, Westgate, 120-128 Station Road, Redhill,
Surrey RH1 1ET, UK. Tel: +44 (0) 1737 786 800
Brooklands profile
New Home Locations Scotland
Published by arm of newspaper group Scotsman Publications. Contact:
Scotsman Publications Ltd, Rowan House, Quarrywood Court, Livingston,
West Lothian, Scotland. Tel: (0) 1506 497277
Scotsman profile
New Homes Wales & the South West Back to top
From Hot Press Publications. Contact: Hot Press Publications, 254 Cowbridge Road East, Cardiff CF5 1GZ, UK. Tel: (0) 29 2030 3900
Overseas Living Top
'The definitive guide to living abroad' is published by Tower Business Media and Overseas Living defines itself with coverage of travel, golf, hotels, yachts and property six times a year. The magazine is an example of travel magazines overlapping into one or more aspects of lifestyle. It is sold in newsagents and distributed at airports, hotels and conferences.Property Mart Overseas Back to top
Magazine produced by online property sales website run by Tork
Media. Turned into a blog. It was based in Malaga in Spain
Show House Back to top
Magazine and exhibition cover new products and technology, sales
and marketing, trends, interior design and issues such as land
planning and remediation, and finance for the house building industry.
Published by Globespan
Media, a division of newspaper group Trinity Mirror since 2007,
whose brands also include Homes Overseas and What
House?
Spanish Homes Back to top
A magazine that focuses on Spain and its island territories, the Canaries and the Balearics. Merricks has a range of holidays and travel magazines, often with a holiday homes focus.
It was launched in 1991 as a title
that made a point of its independence in that it did not sell property
or take any financial interest in the sale of any property advertised.
Also, it did not advertise timeshare properties. Future bought
Spanish Homes Magazine Limited for £1.5m in
August 2004. Spanish
Homes turned quarterly in 1997 and bi-monthly in 2003.
Future said the business was more dependent on advertising than
on circulation revenue; that turnover for the year ended 30 April
2004 was £0.74m;
and that the estimated profit was £0.4m. The had six staff
and was free of debt. Future increased the frequency to monthly
and the pagination went up to 196 pages. It was selling 12,643
copies a month in the second half of 2005. However,
in early 2006, Future sold the title to Merricks ' for nominal
consideration'.
Future profile
Merricks profile
What House? Back to top
What House was a magazine that had covered the house building industry since 1909. Its awards programme website claims to list 120,000 properties for sale along with data on schools, transport links, pubs, restaurants and gyms. The brand only existed as a website by 2008. The publisher, Globespan Media describes itself as 'a specialist media company dedicated to providing expert advice on real estate. Our product range spans across print, online and awards.' Globespan has been a division of newspaper group Trinity Mirror since 2007; its brands also include Homes Overseas and Show House.
Property magazines (2012) Back to top |
|||
| Title |
Publisher | Launch date | ABC
sales Jan-Jul-2005* |
| Homes Overseas (monthly) |
Globespan / Blendon | 36,881 | |
| Homesearch (monthly) | Greater Manchester Weekly Newspaper Group | 3,738 | |
International Homes |
International Property |
23,309 | |
| International Homes Luxury Collection | International Property |
n/a | |
| Irish Property Buyer | Property Media | 7,412 | |
| Kent Homes | Kent Messenger | 3,611 | |
| Living Spain | Albany | 12,142 | |
| Location, Location, Location | Brooklands | 2005 | closed
October 2006 42,266 |
| New Home Locations Scotland | Scotsman | 25,085 | |
| New Homes Wales & the South West | Hot Press | 29,656 | |
| Overseas Living | Tower Business Media | Total readership of 49,524 quoted by publisher | |
| Property Mart Overseas | Tork Media | 2003
(as Property Mart Spain) |
n/a |
| Show House | Globespan / Blendon | n/a | |
| Spanish Homes | Merricks | 1991 | 13,523 |
| What House? | Globespan / Bledon |
n/a | |
| *Source: Audit Bureau of Circulations (ABC) | |||
Back to top
