On this site
Advertising
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Magazines by cover date. Alphabetic list on right. Launch page for
2004
In development and news beat
- Murdoch's Love It weekly to launch as sample with
Sun.
Media Week
- Burda Living & Gardens due out 2 February
- Sunday Times Inside Out homes title 16 March
- 'The nationals can't compete.' Closer editor interview.
Independent
- Editorial Intelligence for journalists and PRs
(24 November)
- Fashion weeekly at NatMags - Project Z
- ACP-Natmag to launch Real People weekly (Project
Star) in January
- NatMags-Rodale planning to bring Prevention
to UK from US
- FHM compact for summer 2006 at Emap following success
of trial
- News International to launch True Lives and
Inside Out in spring.
Media Week. Follows
Guardian report
- Robin Derrick, creative director of Vogue, was inspired
in his career by a Vogue cover in 1976.
The Independent
- Muffin the Mule and Zap comics at Future
- Women's rights magazine editor arrested in Afghanistan.
BBC News
- Vogue's Wintour hit with pie in fur protest.
Reuters
- Trinity Mirror real-life magazine, Reality
- Independent on Sunday goes tabloid (Oct 16).
Press Gazette
- Greenslade fears for press in distribution changes.
Guardian
- Burda sees dirty tricks in Tesco delisting Full House.
Media Week
- Uncertainty over TES after sale by News International.
Press Gazette
- Higher frequency for the Economist's lifestyle annual
Intelligent Life
- Undisclosed £9m weekly from Future France
- GQ Style for September
- Weekly fashion title at IPC
- Film weeklies from IPC and Emap; KO! for men at Northern
& Shell
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ACP title The Australian Women's Weekly - country's best-read
magazine |
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Magazine mogul
Packer dies
Dec 26. Australia’s richest man, Kerry Packer, who controlled
most of the country’s magazines through Publishing
& Broadcasting Ltd, has died, aged 68. A family statement
released through his Nine Network television station said: ‘He
died peacefully at home with his family at his bedside.’
He inherited the family company, which has now been run by his
son James for several years. Kerry was the son of newspaper
and magazine mogul Sir Frank Packer and began his career working
in the printing room of one of his father’s newspapers.
When his father died in 1974, Packer became chairman of Australian
Consolidated Press, now the magazine arm of PBL. He inherited
television and radio stations, newspapers and the biggest magazine
publisher in the country. In 1977, he bought limited-overs cricket
to television with players in multi-coloured kit – ‘pyjamas’.
The 190cm - 6ft 2in - Packer was a flamboyant character and
known as a gambling ‘whale’, playing baccarat tables
around the world and buying Melbourne’s Crown Casino,
Australia’s largest. |
For emigrants |
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Australia
& New Zealand
Dec 05/Jan06. Merricks. £3.75; 124pp. Ed: Anna Scrivenger
The latest in a range of titles from Merricks covering lifestyle,
buying property and travel to various countries. The range focuses
on advice for people who want to migrate. Australia
(six a year); limited distribution: only WH Smith; sponsored
by Currencies Direct. Florida quarterly.
Australia
magazine and Florida
magazine
Travel sector profile |
Highbury's Front |
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MacKenzie drops
Highbury
Dec 22. Kelvin MacKenzie resigned as chairman of Highbury House.
He told the Guardian:
'I gave it my best shot but was defeated by a mountain of debt
which had been accumulated over the past three years.' The publisher
of Front suspended its shares on December 12 over £25m
in debts.
MacKenzie moves in
Highbury profile
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Beano
publisher buys Soduko company
Dec 15. DC Thomson, the family-owned company that publishes
The Beano, Shout and Scottish newspapers such as The
Courier and Sunday Post, spent £85m on Puzzler
Media, publisher of 50 titles, including Puzzler Sudoku.
Puzzler Media claims the title of 'the world's largest puzzle
content provider'. The company traces its roots back to Home
and Freezer in 1983 and is based in Redhill, Surrey. Puzzler
Sudoku - which shifts 280,000 copies a month - is the bestseller
of the group's titles.
DC Thomson profile
Puzzler
Media
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Guardian
picks top 20
Dec 12. The Guardian's media section named Private
Eye, The Economist and The Week as its top three
titles out of 20. It's a very news-based list with just seven
monthlies. Take a look at the BSME awards list for some similarities
and contrasts
'Covered
in glory'
BSME
awards |
For
the tattooed |
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Inked
Undated (c) 2005. Inked Productions (US). $3.99/£4; 146pp.
Ed: Mike Salman
'Mindset, style, culture, art', in this case the art being tattooing.
Glossy US quarterly distributed by Comag.
Inked |
Naughty Nuts - it's official! |
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Zoo
and FHM block Nuts
7 December. Zoo and FHM publisher Emap has
won a ruling against IPC's Nuts to prevent it claiming
the title 'best-selling men's magazine in Europe'. IPC made
the claim in an email based on selling 301,671 copies a week
of the title. However, Emap complained to the Advertising Standards
Authority that monthly FHM sold 560,167 copies each
issue. The ASA backed Emap.
ASA
ruling
ABC sales figures |
Busy style differentiated Spin
from older titles |
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No more Spin
at Future
November 30. Future has closed Spin, the cricket title
it bought as part of a £30m deal with
Highbury House in April. The magazine was launched
in March (April cover date) and was seen as benefitting from
the buzz surrounding the game after the England team's success.
Future profile
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Grazia - launch cost £12m |
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France holds back Emap
A raft of problems has held back Emap profits - at a time when
it has spent a total of £16m on the launches of Grazia
in the UK and Closer in France. Interim pre-tax profits
were flat at £75m, even though revenue rose 6 per cent
to £554m. In France, its TV listings magazines TéléStar
and TéléPoche have struggled to sell
advertising in the face of new competitors, sales on the news-stands
have been difficult - and the rioting of the past weeks will
not have helped. French profits were halved. In the UK, recruitment
advertising fell 14 per cent, but the company blamed NHS budget
constraints rather than a shift in spending to recruitment websites.
FHM, Heat and Zoo and Grazia were
plus points.
Emap
presentation
on French
market
Emap profile |

Queen from 13 December 1967 |
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Bazaar decision at NatMags to
drop Queen
National Magazines is planning to change the name of
Harpers & Queen back to Harper’s Bazaar
(it adopted the Queen when it took over the latter
in 1970). Harper’s Bazaar dates back to 1867
and was bought by Hearst in 1912. It launched in the UK in 1929.
NatMags profile
Janice
Turner on Harper's strategy
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Magazines thrive in China
Magazines are thriving in China, as advertising income
growth starts to eat into that of television, says the Wall
Street Journal. A report in the paper on November 15, ‘Subscribing
to China's Masses’, cites Nielsen Media Research showing
that spending by mass-market and luxury consumer brands in consumer
magazines was up 28% last year over 2003, outpacing the growth
rate for newspapers and eating into the 80% share of television.
While it gives the fragmented market, advertisers' preference
for established titles, political land mines and ambiguous circulation
numbers as obstacles, the barriers for magazines, especially
lifestyle titles, remain considerably lower than for TV.
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Mixmag - redesign in 2004 |
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Development
Hell buys Mixmag
Word publisher Development Hell has bought
clubbing magazine Mixmag from Emap, paying 'a seven-figure
sum' for the 46,470-selling title. Rivals Ministry
and IPC's 1995 launch Muzik closed since in 2002 and
2003. The Ministry of Sound tried to launch another title, Trash,
as a contract magazine with Condé Nast in 2003, but this
was an embarrassing failure. Word sells 33,376 a month
for £4.20. Emap bought Mixmag from independent
music company DMC in 1997 for an undisclosed sum. It then had
an 80,000-circulation, having been launched 14 years earlier
as a newsletter for DJs. The £3.85 Mixmag may
have been too small a niche for Emap, which has developed radio
stations around Kerrang!, Q and Mojo.
Development Hell profile
Emap profile
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Zoo: big on boobs |
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Zoo ridicules
ASA
Zoo publisher Dan Cotton has ridiculed the
Advertising Standards Authority's criticism over the magazine
running a 'boob job competition'. Retail Newsagent
quoted him saying: 'This kind of thing is entertaining for out
readers'; 'Our readers could not give two hoots about the ASA';
and 'Hopefully this will drive readers to the news-stand.' The
ASA listed a dozen complaints to the Emap magazine's competition
from around the country.
ASA
ruling
Emap profile
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Fashion supplement by Tank for
Observer |
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O: Observer
Fashion Supplement byTank
Winter. Tank/Observer (GMG). Free with Observer newspaper.
100pp. Ed-in-chief: Masoud Golsorkhi. Art dir: Nina Lawson
The Sunday Observer presses ahead with its free supplement
strategy. This fashion quarterly - produced by photography-led
Tank - follows sport and music monthlies, in addition to the
weekly magazine. Large format (266mm by 320mm) enables O:
to show off the photography and it is thick enough with perfect
binding to feel like a real magazine (26 pages of ads, including
a four-page advertorial for Getty Images/Cointreau).
Tank
Observer profile |

Clint in his Dirty Harry days is the cover icon |
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Uncut DVD
Nov/Dec. IPC Media, London. £3.99. 148pp. Ed: Allan
Jones. Pub dir: Andrew Sumner
IPC Ignite has launched a quarterly spin-off from Uncut,
its film and music title, which will cover films on DVD. The
first issue features Clint Eastwood and has a history of The
Sweeney. With an editor's letter that starts 'The last
time I essayed this sort of introduction...', it could do with
better subbing.
Uncut DVD
IPC profile
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Crime Confidential
Oct 25-Nov 7. Hachette Filipacchi, London. 70p (£1.40).
68pp. Ed: Nick Chalmers
Hachette Filipacchi has launched real-life crime title Crime
Confidential with a 70,000-90,000 sales target. The fortnightly
will be sold alongside women's weeklies. Cabal tied to launch
Crime Weekly in 1999 but this never appeared after
IPC put out a 'spoiler', Chat Crime and Passion, in
February that year.
Hachette
Filipacchi profile
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The best US magazine cover in
past 40 years: Rolling Stone from January 22 1981
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Best US covers
of 40 years
Oct 17. The 1980s was a low point for magazine covers in
the US, according to The American Society of Magazine Editors.
The decade threw up just three covers from the past 40 years,
whereas the years 1965-1969 alone produced 11 (including four
from Life, three from Esquire and two from
Time).Overall, Rolling Stone’s January
22 1981 cover of John Lennon and Yoko Ono was named the top
cover, with Vanity Fair’s cover featuring a naked,
pregnant Demi Moore (August 1991), ranked second. In third place
was Esquire’s April 1968 issue depicting Muhammad
Ali as St Sebastian with six arrows in his body. The Economist
made the list with its September 10 1994 cover showing two camels
copulating and the words: 'The Trouble with Mergers'. The ASME
tried to pick the top 40 US covers of the past 40 years - but
ended up choosing 41! The total included four winners from Esquire,
Life and Time; three from The New Yorker;
and two each from Harper's Bazaar, Newsweek, National Geographic
and People. The most recent cover was Vogue's May 2004
cover of Nicole Kidman.
The
top 41 covers
ASME
press release
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Joaquin Pheonix talks about portraying
Johnny Cash in Walk the Line |
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Another Man
Autumn/Winter. Another Man Publishing. £4.50 322pp.
Ed: Jefferson Hack
Jefferson Hack and Rankin Waddell - the people behind
Dazed and Another Magazine - have produced a picture-fest
tomb of men's fashion. It includes a 10-page shoot of Kate
Moss modelling Dior Homme's autumn clothes. It begins: 'She
sells beer, she sells cigarettes and clothes...' She is also
Hack's former girlfriend and mother of their daughter. The
issue probably went to press before the 'Cocaine Kate' scandal
broke in the Daily Mirror because it carries Burberry
advertising with Moss (the company has since dropped her).
Dazed profile
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Old name; new mag |
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She relaunches
November. National Magazine Co, London. £3; 84pp. Ed:
Matthew Line
This is more than a relaunch: NatMags got rid of all the
old staff, so this is a new magazine under the same - 50-year-old
- name. Line has been developing the title for 18 months, before
which he was editor of Homes & Gardens. Before
that he worked on contract titles at Redwood. Cover lines:
Help!
50 secrets and solutions to everyday dilemmas
Beautifully simple meals with no washing up
One colour scheme to transform any room
Are you using the wrong painkiller?
Fashion classics that really flatter
Discover how to
- Download music
- Use the real da vinci code
- Create a firework display
- Read palms...& teach your dog tricks!
Free pull out & keep
Health chart *cookery cards *decorating guide
She
National Magazine Co profile
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Joining the gambling bandwagon
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Flush
November. Flush Magazine. Dennis, London. 99p (£1.50);
84pp. Ed: Steve Muncey
Another gambling title hits the streets a month after
Poker Player. The website says 100,000 copies of this
online gambling guide, covering sports as well as poker, will
be distributed. The first three issues are to be sold in WH
Smith with copies (presumably free distribution) also going
to airport business lounges and private members clubs. The
publishers must have had a hard time with advertising though,
because the promise of 'minimum 100 pages' is not met. Ex-footballer,
film actor and airline-rager Vinnie Jones is on the cover.
Flush
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From the Psychologies
stable |
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Mood for French teens
October. SNC Selma (Hachette), Paris. €2.50; 148pp. Directrice
de la rédaction: Cécile Lestienne.
Publicité: Fabien Livet
Fun feel for a teen magazine marketed as coming from the
same team that launched Psychologies in 1988 - Jean
Louis Servan-Schreiber and Perla Servan-Schreiber. Compact
format (185mm by 224mm). Print run is 400,000 copies. Hit
the streets 21 September. Used special advertising rate card
for the first three issues. Backed by a €3 million (£2m)
marketing budget through radio, poster, online, press, viral
and 'street' marketing. The web site seen as an important
part of the package, with a spread on pages 10 and 11 promoting
the online element. The home page features a counter giving the
number of days since the issue came out, which changes to the
next issue countdown a week in advance.
Mood
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Poker showman Dave 'Devilfish'
Ulliott on Dennis' latest launch |
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Poker Player
October. Dennis, London. £1 (£1.50); 68pp.
Ed: Dave Woods
Dennis has never been slow to spot a trend and on the back
of Total Gambler, distributed free with September's
Maxim and other Dennis titles, comes monthly
Poker Player. The launch is backed by
a TV advertising campaign through agency BLM and creative
services company Flint. It is shown alongside poker programmes and
aims to give viewers interested in poker the chance to sample three
issues of the magazine through interactive TV. At 68 pages,
the magazine feels thin, but the launch price is held at £1.
Future has Online Gambler, a free monthly launched
in March with a print run of 500,000. It is distributed with
Future's titles that have an audience of men aged 21-45, such
as PC Format, PC Gamer and T3.
Seymour is the distributor for Total Gambler, with
the second issue due on sale 20 October priced £1.50.
Dennis profile
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Project Gotham Racing 3 cover
for Xbox title |
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360 from new publisher Imagine
Not dated (on sale 18 August). Imagine, Bournmouth. £4;
132pp. Ed: Mark Denton
360 is dedicated to the Microsoft Xbox 360 videogames
console and aims to piggyback on the games hype that starts
in the run-up to Christmas. The magazine comes in a sealed
cardboard case with a quality feel that is reminiscent of a
Future launch. It aims at gamers aged 25-34 who see the console
as a 'digital hub' for music, film, etc. But it is not without
competition: XBox 360 Official from Future and existing
XBox titles from Highbury are on the shelves also. Beware
confusion with Threesixty, a bodyboarding magazine.
Publisher Imagine is based in Bournemouth and was formed in 2005
by the former directors of Paragon, which was sold to Highbury in
2003 for £32m. The company is backed by venture capitalists
and corporate financiers. It has also launched Mac Creative
for advanced users and plans more launches. Seymour is the
distributor, with the second issue due on sale 29 September.
Imagine Publishing
(a tedious Flash website)
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Larded with awards |
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Gongs issue of Styling Lard
Summer (biannual). Mark Denton Design, London. £10;
80pp. Ed: Mark Denton
For the self-glorification of awards-obsessed advertising
creatives. 'The first magazine to give mediocre advertising
a wide berth.' Lists both the top 50 copywriters and top 50
art directors. Two covers: one for Gongs, the other
(upside down) for Styling Lard.
Styling
Lard
lad@lard.tv
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Craving for the Old World |
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Men's Vogue (US)
Fall (20 September UK on-sale date). Condé
Nast, New York. £4.30/$4.95); 300pp. Ed-in-chief:
Jay Fielden
Rare Italian wine, Geneva, Sotheby's, Julian Opie, Berkel
meat slicers, Fiat's Gianni Agnelli, Panerai watches, tailor-made
suits, Barker Black shoes, pilot bags, Bentleys, picture framers,
Swiss watches, English furniture, a Hamptons golf club, GPS
phones, $1,400 desk lamps, Paul Smith suits, English shooting
parties, Roger Federer. The contents of this launch issue scream
that the New Yorkers who produce this magazine (the editor
came from The New Yorker) want to be anywhere but the
US at the moment. Old World Europe is the place to be. They
aspire to James Bond glitz (that of the books with their supercharged
Bentleys, not the films) and they are aiming their magazine
at people they believe can afford such trappings - men aged
34 and up who earn $100,000 a year or more. Half of the 400,000
printed in the US were sent to men fitting the target profile,
with the remainder going to newsagents. However, the paper feels
surprisingly thin and the launch unambitious. Of three Soho newsagents
where I tried to get a copy, there was only one left and one
owner bemoaned only being sent 10. Clearly, the magazine has
to differentiate itself from stablemate GQ
, though that has to some extent been dragged into Maxim
territory. Some reviews have compared Men's Vogue
with the Esquire of yesteryear, and it's certainly
no Maxim, but stepping back in time is no option and
a glance at the cover shows it is no Esquire . More like
the FT's How To Spend It.
Condé Nast profile
Men's magazines case study
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Italy's oldest games title |
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Future buys Italian and French titles
20 September. Future has spent €3.7m (£2.5m) on
a clutch of computer games magazines in Italy and France. Italy's
longest-running games title The Games Machine was
bought from Milan-based Xenia Edizioni Srl for €3.5m. The
deal also includes smaller titles PC Action, PC Action Games
, Videogames and the website www.tgmonline.it. In France,
Consoles Plus from Emap France cost €0.2m.
It is one of the leading multi-platform titles in France and
was founded in 1991. It is a strategy the company has used
before. In August 2004, Future bought Computer & Video
Games - regarded as the UK's oldest games title - with
its website. It closed the magazine but kept the website
Future profile
The Games
Machine
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Jordan on the cover of Attitude
in September 2004 |
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OK! set to sell a million
Richard Desmond's OK! has printed about 2 million
copies of the first part of Jordan & Peter Andre's wedding.
Only about 20,000 of them were returned early by retailers,
suggesting it will sell in excess of a million copies, but
probably not the 'nearly 2m' that Desmond's Express
has suggested.
Northern & Shell profile
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Newsquest buys Exchange & Mart
United Business Media is to sell Exchange & Mart
and Auto Exchange to Exchange Enterprises, a subsidiary
of local newspaper group Newsquest, for £50.25m. The
titles turn over about £35.8 million a year, and trade
sources had suggested a sales multiple of up to three (which
would have fetched £100m). The Exchange & Mart
website gets about 5 million page impressions a month.
Exchange & Mart started in 1868 and sells almost
90,000 copies a week. Auto Exchange is free on Fridays
from supermarkets and petrol stations
Exchange & Mart
UBM profile
Newsquest
profile
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Set for the small screen |
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Living, Etc expands into TV
IPC's home and interiors magazine Living Etc, is
to front a cable TV series. Discovery Networks International
has commissioned a 15-part series of 30 minute programmes on
modern home design 'through the eyes of' the magazine. The
series, which will use the magazine's name, is to be broadcast
on the Discovery Travel & Living network in late 2005.
Several members of the editorial team will contribute to the
series.
IPC profile
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Dummy for Berliner |
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Guardian switches to Continental size
Monday, 12 September. The Guardian newspaper switches
to full-colour and a Berliner format, which is smaller than
a broadsheet but larger than a tabloid. Ironically, the specialist
sections (Media on Monday) get bigger, from tabloid to Berliner.
However, the G2 section goes down to a half-Berliner,
feeling very insubstantial. Paper's redesign in 1988 by Pentagram's
David Hillman was a watershed in British newspaper design,
bringing in the concept of white space to newspaper pages,
though it met a mixed reception at the time. It marked the
start of the domination of modular layouts, larger pictures
and fewer words to a page in English papers. However, although
these look clean in design terms, they lack dynamism in many readers'
eyes. The often-intriguing 'briefs' that were used to fill
in the bottom of columns on papers such as the Telegraph
disappeared, losing an easy way in to reading papers, particularly
for younger readers. The Berliner Guardian goes further
down that route.
Guardian article on redesign and front page gallery
Guardian
profile
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Luxury glossy for men and women |
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Wonderland seeks luxury buyers
Sept/Oct. £4.95; 295pp. Visual Talent, London.
Ed/pub: Huw Gwyther
A thick first outing for the luxury magazine that came about
as a result of a TV programme, BBC2's The Dragon's Den
, to find young entrepreneurs - though positively skinny
compared with the same month's Wallpaper at more than
400 pages. The bi-monthly's print run set at 140,000 copies
with target sales of 100,000, about half of which are expected
in the UK.
Glossy throughout but cover marred by marks - work will be
needed in post-press handling. Huw Gwyther, who had been a
studio manager for photographer Mario Testino, received 175,000
in backing from telecoms millionaire Peter Jones after appearing
on TV, but the total launch budget was only £250,000.
The launch PR was by Max Clifford Associates.
info@wonderlandmagazine.com
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Meg Ryan fronts the magazine
for 'third wave' women |
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Psychologies looks for 'third wave' women
October. Hachette Filipacchi UK, London. £2.50 (£3);
180pp. Ed: Maureen Rice; ad manager: Caroline Lawley
Psychologies claims to have identified a new market of
'third wave' women*
- 4.7m 30- to 55-year-olds who do not read a women's monthly.
Furthermore, HFUK's research (by the Future Foundation) suggests
a third of women in this age group have no interest in reading
about fashion (HFUK publishes Elle and Red).
Psychologies aims to open up this market,
by offering 'positive living' and 'strategies for a richer life
and better relationships' (dubbed 'self-help' in the trade press).
Psychologies defines itself 'your personal coach'; 'accessible
and useful'; 'an emotional and psychological toolkit for modern
life'; 'mind-shifting and inspiring'; and 'about what we're
[women] really like, not just what we look like'. The media
pack shows editor Maureen Rice, beauty editor Delphine Lamandé-Frearson
and features editor Rebecca Alexander all dressed in white
shirts against a white background - very clinical, the sort
of look adopted by Vision Express and Boot's for its opticians.
A 28-page sample of Psychologies was distributed with
the previous Sunday's Observer newspaper. The news
stand sales target is 100,000 copies after a year. About 300,000
distributed for the first issue.
The research-based approach echoes the niche Emap and Hachette
(who were then in partnership) proposed for the launch of
Red in 1989: 'middle youth'. That term
had been around at Emap for for several years, known as 'Project
Miriam'. It described women who had grown out of Elle
and Marie Claire but were not ready for 'middle-aged'
Good Housekeeping. Red aimed for
women aged 28 to 44, with a core audience of 30 to 39-year-olds.
Kevin Hand was then Emap chief executive but lost his job over the
disastrous purchase of Petersen in the US; now he leads HFUK.
Psychologies is a top 3 women's magazine in France (launched
1970, sells 350,000 copies a month) and there are Italian (October
2004, 200,000) and Spanish (March 2005, 340,000 sold of first
issue) editions. Hachette plans to launch the title in China,
Russia and the US. Maureen Rice is a former editor of Options
and 19.
It is the first launch by HFUK since it was formed by splitting
off from a joint partnership with Emap and taking over Attic
Futura in 2002, when it said it aimed to become one of the
top three UK consumer publishers within five years.
*Third wave is a term relating to the development
of feminism. The first wave was campaigning for women's suffrage.
This was followed by 1960s demands for positive action. The
third wave of the 1990s involves recognising gender diversity
and involving men in social change (gender mainstreaming).
Hachette Filipacchi UK profile
Psychologies
Future
Foundation
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'Save £115,000' with
the first issue |
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How to be Better Off
Autumn. BBC/FT Business, London. £3; 100pp.
Ed: Matthew Vincent
While Seven Publishing, below, goes straight for the Millionaire
throat, the BBC and FT Business take a more laid-back approach:
'We deliberately didn't call this magazine How to be Rich
'. The first issue has 'payback' boxes with each article
listing the potential saving - a total of £115,303.
How to be Better Off
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MacKenzie takes over at Highbury House
Kelvin MacKenzie, former editor of the Sun tabloid
newspaper and head of The Wireless Group, took over as executive
chairman of Front to Popular Patchwork publisher
Highbury House Communications this week. He had
built up a 20% stake
in the embattled publisher in the past month.
Highbury profile
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£1.50 for first issue |
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Who Wants to be a Millionaire
Oct (but no stated cover date, only off-sale 6 Oct). £1.50
(£1.95); 100pp. Seven Publishing/Celador, London. Ed:
Sarah Giles
Chris Tarrant is on the cover and inside hugging the editor
of this puzzle monthly spin-off from the TV show. The print
run was 200,000. The programme's logo is carried on most pages,
cementing the relationship with production company Celador.
The first launch since Seven bought puzzle specialist Cottage
Publishing a year ago. Puzzles supplied by Dilemma (UK).
info@7publishing.co.uk
Seven profile
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Haymarket's What Car?
now faces Evo and Top Gear in Russia |
|
Car magazines open up new fronts in sales war UK motoring
monthlies Top Gear, What Car? and Evo
this month find themselves competing for readers and advertising
in a new marketplace - Russia.
Dennis has launched its fourth overseas edition of Evo
magazine in a licensing deal with Mediasign Publishing House,
a Russian publisher with a portfolio of titles from several
UK publishers. The first edition featured a 3D image on the
cover. Haymarket unveiled What Car? in August with Russian
partner Open Systems, which publishes Haymarket's
Stuff, Champions and Management Today
under licence. Both will come up against BBC Magazines' Top Gear
(which has 10 international versions, the latest being with
Media Pulse in Thailand). However, Russia is the only country
in which the three go head-to-head, though Top Gear
and What Car? both appear in China, while
Top Gear and Evo fight it out in the Philippines.
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Top Gear
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Evo
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What Car?
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China |
France (2005) |
China (2005) |
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Indonesia (2002) |
Greece |
India (2005) |
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Korea |
Italy |
Russia (2005) |
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Middle East |
Malaysia (2005) |
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Netherlands |
Philippines (2005) |
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New Zealand |
Russia (2005) |
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Philippines |
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Romania |
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Russia (2005) |
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Thailand |
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Car magazines case
study
BBC Magazines profile
Dennis profile
Haymarket profile
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Price |
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Murdoch ends newspaper price war
3 September. The price of the Times has risen to
60p, the same as the Daily Telegraph and the Guardian
, ending a price war that started in September 1993 when proprietor
Rupert Murdoch cut the price of his paper from 45p to 30p
(and 10p on Mondays). Within a month of that cut, sales rose
30%. In a front-page editorial, the Independent appealed
for readers' support because 'The intention, as
Times insiders are prepared to admit, is to drive
this newspaper, the Independent, and the Independent
on Sunday, out of business.' The move led to a crisis
at the Independent that saw the company change hands
several times. The Express, which like the Daily Mail
cost 37p, was also hit. The Daily Telegraph was forced
to cut its price, but even so saw the sales gap over its rival
contract dramatically. The resulting financial decline played
a part in the takeover of the paper by the Barclay brothers
last year. Even so, complaints of predatory pricing were rejected
four times by the Office of Fair Trading.
By June 2001, the Times's circulation had almost doubled
and Murdoch increased the price to 40p. However, the Independent
switched to its 'compact' format in September 2003, which
resulted in a boost to its sales. The Times has since
followed suit (and the Guardian in September).
In the year to June 2004, Times Newspapers (which also publishes
the Sunday Times) lost £40m, up by a third from
the previous year (£29m) and more than double the £16.3m
loss of the year before that.
News International profile
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Michael Heseltine - as featured
on GQ's launch issue in 1992 |
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Heseltine heads up distribution campaign
Lord Heseltine - former Conservative deputy prime minister
and founder of Haymarket - is leading a campaign against changes
to the magazine distribution system. The changes, proposed
by the Office of Fair Trading, would see wholesalers such as
WH Smith, John Menzies and Dawson News, and regional distributors
lose their exclusive right to distribute magazines. However,
the change would also end the guarantee of universal distribution
of magazines and hence the livelihood of small newsagents.
Magazine publishers have warned that 1,000 titles and 12,000
retailers are endangered. The industry also believes the supermarkets
- whose share of magazine sales has risen from 4% to 27% in
15 years - would gain a stranglehold.
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ABC figures: launches do well
Women's weekly launches Grazia, Reveal and
Pick Me Up, listings title TV Easy
and monthly Easy Living all met targets
with their first audited sales figures:
- Emap's fashion weekly Grazia - 155,000
- NatMag's Reveal - 273,159
- IPC's "real life" title Pick Me Up - 503,950
- IPC's TV listings mag TV Easy - 340,000
- Condé Nast's Easy Living - 171,000.
One disappointment was Dennis's Test Drive at 67,190.
This has been relaunched and the price halved to £1.45
for September's issue. October's will be £2.99. No figures
were released for Northern & Shell's monthly shopping title
Happy (which is set to raise its price
by 10p to £1.90 for September's issue) or its TV listings
title Take 5, or Burda's women's weekly
Full House.
ABC
website
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ABC figures: Slowing economy hits sales
Falls in house prices and lower consumer confidence dented
magazine sales in the motoring and home and interiors sectors.
Most titles in both sectors saw falls. It was a different story
in current affairs, with The Week up 14%, the
Spectator and Economist up 5% and
Private Eye up 2%.
ABC
website
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ABC figures:
sales grow in men's market
Fears of the men's weeklies hitting sales of the monthly
lads' mags have been confounded by the latest sales figures.
Ten of 14 titles in the sector saw sales rise - weekly Nuts
up 5% to hit 304,751 and rival Zoo leaping 30% to 260,317.
Loaded jumped back ahead of Maxim - thanks to
a relaunch and price cut - to regain second place among the
monthlies. But there were casualties: FHM down 4% and
Front and Bizarre both losing 12% (the former
is owned by troubled Highbury House and the latter was recently
redesigned).
ABC website
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Maxim - already in China,
now to be used to brand nightclubs in the US
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Felix Dennis rules out men's weekly in the US
15 August. Felix Dennis, founder of the eponymous company
that publishes Maxim and The Week, has ruled
out launching a men's weekly in the US. "It is interesting
that no one has rushed to launch one in America and anyone
who does will be utterly crucified because there isn't anywhere
to sell it. There's not a supermarket in America that would
touch [Emap's and IPC's weeklies] Zoo or Nuts
," he told the
Guardian
. He also foresaw brand extension for Maxim in the
US, and said Maxim steak houses and nightclubs were
on the horizon. On Test Drive, launched last year, he
said: "This was a brilliant launch with a cocked-up editorial
product which is now a brilliant editorial product ...We ripped
up the gameplan which was obviously flawed. We did the necessary,
put in new people and refused to walk away. [Rival] What
Car has been around a long time ... When I see a whale
hanging about in a lagoon getting fatter and fatter my immediate
reaction is to reach for my harpoon."
Dennis profile
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MacKenzie takes stake in Highbury
Kelvin MacKenzie, former editor of the Sun and,
until recently, chief executive of Wireless Group, has built
up stake of almost 15 per cent stake in troubled
publisher
Highbury House.
Highbury profile
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Highbury retrenches
8 August. Highbury House has cut back its lifestyle division,
selling Real Homes to Hachette Filipacchi UK for £500,000
and closing the loss-making Home and Inspirations
, all of which had been relaunched in April. Male lifestyle
title Front and Gardens Monthly are being retained,
but the company is focusing on titles it gained in 2003 when
it bought Paragon, which are mainly in the computer and games
sector.
Highbury expanded in 2003 but got into problems in 2004.
A £96 takeover by Future fell through
this year but Highbury sold 38 UK titles and its US division
to Future for £30.5m. Highbury is in the process of selling
its South African division.
Highbury profile
Paragon
profile
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Sodoku puzzle publisher 'could fetch £100m'
August 8. Press reports have speculated that Puzzler Media,
which publishes puzzle magazines and sells sudoku puzzles to
newspapers such as the Times and the Sun, cold
fetch up to £100m in a trade sale. The buzz around the
number puzzles has prompted private equity fund ABN Amro Capital
- which bought the company for £36.7m in April 2002
- to look at strategic options including a sale.
Puzzler
Media
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Flesh goes
weekly in Spain |
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Zoo launches in Spain
1 August. The first international edition of Emap's men's
weekly Zoo has been launched in Spain. It is published
in partnership with Focus Ediciones (part of Swiss publisher
Edipresse), which publishes FHM in Spain under licence.
Recently launched weekly Sie7e (Seven), has been re-branded
as Zoo Sie7e. Emap and IPC are in a race to launch their
men's titles internationally after they lost out when Dennis
took Maxim, then a distant third in the UK to
FHM and Loaded, in the US. FHM has
30 editions worldwide. FHM came in with its first audited circulation
figure of around 250,000. The target circulation for Zoo Sie7e
is 100,000 within 18 months. FHM sells 250,000 copies
in Spain. The move follows the June launch of Closer
in France.
Edipresse
website
Emap profile
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To halve price
for one issue |
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Test Drive halves price for a month
September. Dennis. £1.45 special price (usually £2.99)
Dennis is to halve the cover price of Test Drive for
the September issue, which appears in August - a critical time
for buying new cars. Test Drive was
launched
last year and had a first ABC sales figure of 109,880
www.testdrive.co.uk
Dennis profile
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Grazia at £1 for a week - ahead
of 20p rise
11 July. Emap. £1 special price (usually £1.50);
116pp inc 16pp beauty section
Emap is to increase the cover price of fashion weekly
Grazia by 20p to £1.70 after this week's special
trial of £1. The cover story was of Kate Moss's plans
to marry Babyshambles singer Pete Doherty, having split up
with Dazed & Confused publisher Jefferson Hack.
Nat Mags' Reveal is also using price this week - 50p
rather than the usual £1.
Other price changes this week include Cosmo Girl!
up 10p to £2.10; August's Future Music up a
whopping 74p to £4.99; Heat up 5p to £1.55;
Private Eye up 10p to £1.40;
Rolling Stone up 30p to £3.50; and Top of the
Pops up 10p to £2.10. Going the opposite way is Bauer's
weekly Full House, from 70p down to 60p.
Emap profile
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Robert
Archie features on the first cover
The Steel Claw, as it appeared in Valiant |
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Lion and Valiant heroes reappear
in Albion
Characters such as The Steel Claw, Robot Archie, Captain
Hurricane and The Spider that appeared in Lion and
Valiant comics in the 1960s are to re-appear
in Albion, a six-part monthly series, published by DC
Comic's WildStorm imprint. Albion is plotted by Alan Moore
and features covers by Dave Gibbons, who together created Watchmen.
The characters have been licensed by IPC to the US company,
both of which are divisions of Time Warner.
IPC profile
Albion
Profile of The Steel Claw at International Hero
Lion history at Comics UK
Profile of Robot Archie at International Hero
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Pam Anderson
on the usual size cover
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FHM gets bigger - and smaller
August. Emap, London.£3.40; 244 pages. Ed: Ross Brown;
art director: Dan Knight; managing director: David Pullan
FHM is being published in three sizes this month:
- a 'compact' edition measuring 230 x 170mm;
- the usual, slightly wider than A4; and
- a 'big as a house' version (350 x 257mm).
The company claims the move as a world first and hopes to
increase copy sales by 30%. It has tried the giant size in
Russia in June 2004 and Spain in April 2005. Pamela Anderson
is on the cover, in a heavily touched-up image. The same image,
not so touched up but reversed, was on the front of FHM
US in July. The content was the same, apart from a section
of images of very large things (in the big and usual sizes)
or very small. The compact version was unable to carry some
loose inserts; a bound-in insert for Sony Ericsson (neither
was the big version); and two tip-on sachets. All carried a
16-page advertorial 'Better Bible' section for Heineken on
heavier paper.
NB: FHM no longer carries a month in its dateline.
Given that the August/8 issue is on sale at the end of June,
does Emap plan to increase the number of issues a year?
Emap profile
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Times Educational Supplement for sale
3 July. News International, publisher of the Times
and Sunday Times, is to sell the Times Educational
Supplement and two other specialist titles in an auction
for an expected £250m. It would be the first newspaper
disposal by the group since Rupert Murdoch bought the Times
group of titles in 1981 (for £12m!). The weekly TES
, its higher education sister, THES, Nursery World
and Times Literary Supplement (not included in he
auction) form one of the UK's most profitable specialist newspaper
publishers.
TES
THES
News International profile
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Radio Times backs Live8
Radio Times has published eight different covers
to celebrate the Live 8 concert in London's Hyde Park on July
2. Coldplay, Bob Geldof, Annie Lennox, Paul McCartney, REM,
Joss Stone, Sting and U2 are on the different covers.
BBC Magazines
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For girls who surf
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Cooler
Summer. Action Sports Media, London. £2. 132pp (plus
gatefold). Ed: Cathy Struthers
The 'first boardsports lifestyle magazine' for women aims
to pick up on a trend for the 'macho, guys-only line-ups' of
the surfing world to be shaken up. Features cover spas, zen,
beauty and 'The sexiest men in surf' as well as fashion and
beauty. Has a very US feel, possibly down to the advertising
and small A4 format. Front cover has a a reverse gatefold,
which is rarely used because it does not stand up well to the
treatment it gets in shops. Published in English, French and
German. Company also runs Surf Europe and Kingpin
(skateboarding).
Cooler
Action Sports
Media
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Fleet Street
in 2004 looking west. The Express building is on the
right with the Telegraph beyond. On the left is the
sign of the Old Bell pub, which is in front of St Bride's church
(picture from David Flint's
History in Focus
)
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Murdoch reads last rites on Fleet Street
15 June. News Corp chief executive Rupert Murdoch returned
to Fleet Street for a church service to remember the area's
association with the national press. It was sparked by the
move by Reuters - the last major news organisation with headquarters
on Fleet Street - to new headquarters in Canary Wharf.
The irony was that Murdoch broke the back of Fleet Street
- and the powerful print unions - in 1986 when he moved News
International, which included the Sun and News of
the World tabloids and Times and Sunday Times
broadsheets, to Wapping to the east of Tower bridge. Within
four years, the other dailies had fled Fleet Street, though
their names still grace the buildings.
The street runs between St Paul's cathedral and the Strand,
so it was close to the law courts, the City and a hop away
from Westminster. But the name covered the whole area (some
papers, such as the Times, were never on the street).
Banker Goldman Sachs moved into the Telegraph's old
headquarters and another bank took over the iconic Art Deco
Daily Express building (known as the 'Black
Lubjanka'). The move from hot metal typesetting to computer-based
technologies meant newspaper owners were able to make fortunes
selling the properties, which included huge print plants,
and move into smaller offices in cheaper areas. Reuters has
sold its building, designed by Edwin Lutyens, to developers.
However, St Bride's, the journalists' church where the service
was held, remains. Alongside is
St Bride's Printing Library
, which traces the roots of printing and publishing back
500 years. It began when William Caxton's apprentice Wynkyn
de Worde, who was later buried in St Bride's Church, brought
the printing press to the area. The newspaper tradition began in
1702 with the Daily Courant.
Agence France-Presse and Scottish group DC Thomson remain
on Fleet Street. As do the pubs, such as the King and Keys,
haunt of Telegraph hacks and renowned for its fights,
the Tipperary, favoured by the News of the World, and
El Vino's. Aficionados of such pubs should read Alan Watkins'
chapter on Fleet Street watering holes in Secrets of the
Press: Journalists on Journalism, edited by Stephen Glover
(1999).
Reuters website
Fleet Street at Multimap
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New for old
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'Convenience size' for Essentials
July. IPC, London. £2.40; 180pp. Ed: Julie Barton-Beck;
publisher: Ilka Schmitt
The price is about the only thing that's the same on this
one: smaller, 'convenience size' format; new logo, typefaces
and cover style; and colour-coded sections. The target reader
is a 32-year-old suburban women - the realm of Hachette Filipacchi's
Red and Haymarket's Eve - and 'life
support' is the theme of the revamped title. A 16-page, perforated
section of ideas, 'Essentials to go', is designed to be torn
out and kept. The title saw a 14 per cent drop in circulation
in February's figures. Julie Barton-Breck was editor of IPC's
Family Circle, but swapped jobs with Karen Livermore
last October.
IPC profile
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Covermount madness
July issues. It's that time of year again when the women's
magazines lard their cover with free gifts to jack up the sales
figures towards the end of the first-half accounting period.
Kit yourself out with:
- sunglasses - Tatler
- cotton vest - In Style
- sarong - Company
- designer bag - Eve
- beach bag - Marie Claire
- beach mat - New Woman
Once you are suitably settled on the beach, take out
- Red for a free copy of weekly OK! and anti-ageing
cream
- She for a copy of weekly Reveal
- Harper's & Queen for its supplement on the
100 most beautiful women, and skin cream
- Cosmopolitan for its male centrefolds
IPC's Woman & Home took a different strategy:
it is selling special issues of Ideal Home and 25
Beautiful Homes in a bundle for £4.90 at WH Smith
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Performance Bikes relaunch
July. Emap, Peterborough, London. £1.99; 140pp. Ed:
Tim Thompson
'Free of tawdry gifts. Buy it for the mag' - that's the coverline
in contrast to the women's glossies on this relaunch. What's
immediately different is the special price, almost halved (was
£3.70). It does have a four-page, fold-out trackday planner
as part of a poster, though. The title's sales fell 19 per
cent sales drop in the latest audited figures. Press Gazette
reported new editor Tim Thompson as saying the focus was
on information "for people who actually own sportsbikes and
who want to improve or modify them." Also, the title had decided
to cut the number of naked girls in its pages. The other bike
mags do have covermounts, including Emap's other titles
Bike (a DVD) and Ride (a kit guide), IPC's Super
Bike (book and poster) and Haymarket's TWO (tyre
pressure gauge).
Emap profile
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Morgan to buyPress Gazette
June 6. Former Daily Mirror editor Piers Morgan
is to buy the 40-year-old newspaper industry trade magazine
Press Gazette this week from Quantum Business
Media. Quantum's owners, ABN Amro Capital, have already sold
off the company's other titles, including Media Week
, which was bought by Haymarket. Morgan is backed by celebrity
PR Matthew Freud.
Future profile
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Essential buys TV Hits
June 1. Hachette Filipacchi has sold teen entertainment
title TV Hits to Essential for an undisclosed sum. The
title has seen a slide in sales. Hachette also announced a
cover-mounted book for All About Soap, which also has
sales problems. Essential bought fortnightly Real
last year from Bauer.
Essential profile
Hachette profile
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VNU tests 'compact' Personal Computer World
July. VNU, London. £2.75; 230pp (includes gatefold
cover). Ed: Rob Jones; publisher: Richard Wilson
It was once king of the computer monthlies with a pedigree
going back to 1978, but PCW's editorial confidence was
knocked in late 1989 by a damaging strike, which lasted six
months and saw many top journalists leave. This opened the
way for upstarts Future, Dennis and Ziff. Furthermore, changes
to the market and increasing specialisation of titles led
to PCW's sales falling from 142,000 in 1999 to 93,000
last year. The new 239mm by 169mm version, which is being
tested for four issues in selected retailers, has all the
content of the A4 version but no cover DVD (at £4.99)
or CD (£3.25). Publisher Richard Power hopes the lighter,
cheaper version will attract younger readers.
VNU profile
PCW
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Expert and friendly
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Scrapbook Inspirations
June. Future, Bath. £3.35; 100pp. Ed: Jenny Dixon;
group publisher: Katherine Raderecht
Computers, knitting, fast cars, scrapbooks - is there no
keeping the people in Bath down? 'Anorak' publishing is alive
and well at Future. The company does well when it sticks to
its knitting and only becomes unstuck when it tries to go
mainstream, such as the music title
Bang
. This launch is full of practical ideas
for making scrapbooks for weddings, father's day and so on.
It comes with transparent stickers to use with pictures and
a scrapbook kit with a dozen sheets of special papers and graphics.
Subscribers get a mini paper trimmer. It was a popular craft
with the Victorians - take a trip to the Fishermans' Reading
Rooms in Southwold to see some examples - but has taken off
in the past decade with the growth of craft retail warehouses
around the country. Scrapbook Answers is being developed
at Future USA
Future profile
Scrapbook
Answers (US)
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Has first drive of Mitsubishi
Evo 9 as a cover scoop
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J-Tuner
June. Future, Bath. £3.99; 164pp. Editor: Steve Chalmers;
publisher: Mike Lamond
The free cover | |