Magazines listed by cover date, most recent first; by name on right
Focus - closed then taken over
December, monthly; National Magazine Company, London; £2.95;
124pp. Editor Nick Smith.
Even Harry Potter on the cover couldn't save the magazine that had
been bought earlier in the year by NatMags from Gruner + Jahr (which
had retreated from UK). A science title that had never fitted into
NatMags stable. Bought by Origin Publishing (BBC)
November (no cover date), frequency unclear; Queercompany, London;
£3.20.; 180pp + 4pp bound-in travel fold-out. Editor Jonathan Keane.
'Queer life, story and style'. Targets gay men and women
||Woman's Journal - closed
as IPC axes titles November 12: 74-year-old Woman's Journal,
Your Life (launched April), Your Garden,
Homes & Ideas closed and Complete Guide to Pregnancy
folded back into Practical Parenting. Weekly Your Life
had been relaunched in October as 'the weekly that thinks it's a glossy'
with a £1.5m advertising campaign. August 17 press release had
claimed it was 'well on target for a first ABC [sales figure] of 125,000
||Company - price war with
November; monthly; National Magazines, London; £1.50 - was £2.60
Sales had fallen 14% since Glamour launched. A similar fall
recorded at She. Nat Mags chief exec Terry Mansfield had not
responded in August when Conde Nast ran double-page adverts in trade
magazines - and even on the front-page of The Daily Telegraph
- flaunting Glamour's success and claiming to have overtaken
Cosmopolitan as the top-selling women's monthly on UK news-stands
(ignoring overseas sales).
Nat Mags profile
||Star - closed
October 23; fortnightly; BBC Magazines, London
Teenage title had an ABC figure of 130,000 but sales reported to have
fallen in a tough teen market. Closed almost exactly a year after
||Time Inc buys IPC Media
October 17. For £1.15 billion. IPC had paid the price for a
lack of ambition since a venture capital funded management buy-out
from Reed International
Code with Liv Tyler on the cover 'for men of substance'
November 2001; monthly; Surcutus, Cornwall; £3;132pp.
Editor Nigel Pengally.
Targets men aged 25 to 38. Print run of 90,000.
||The Net - closed
October; monthly; Haymarket, London; £2.75; 124pp. Editor Robert
The Net had led the sector in the last set of ABCs with a circulation
over 51,000, but the collapse of the dotcom market and increased competition
brought it down. Haymarket sold subscriber list and masthead usage
rights to Future, who merged it with .Net. In return for swap
deal on Total Football (see below)
||Q - TV show and radio station
September. Emap Performance Network announced it was to launch a masthead
TV show based on Q magazine. The show will be called QTV. And
Radio Q will be broadcast 24 hours a day, seven days a week across
north London, starting on October 6
||Total Football - closed
September; monthly; Future, Bath; £3.10; 116pp. Editor Gary Tipp.
After celebrating an ABC sales figure of 81,490 for its first issue
(1995), final figure for July to December 2000 was 24,954. Robert
Price, publishing director of Future’s entertainment division, was
quoted in Press Gazette: “With the massive expansion of TV,
internet and newspaper coverage of football over the past few years,
we’ve witnessed a progressive slowdown in the general football magazine
market for titles that are not related to a specific football club.'
Haymarket took over assets of Total Football and merged title
with FourFourTwo (see The Net above). The BBC closed
Match of the Day after it lost the rights to screen premiership
football highlights to ITV. IPC’s Goal was suspended in 1998
and merged with FourFourTwo by Haymarket
||Sleazenation - 'animated' cover
October; monthly; Swinstead Publishing, London; £3.20; 132pp.
Editor Steve Slocombe.
Cover sponsored by Absolut vodka, who also had 'animated' lenticular
advert on back cover. Similar technology to Shine.
October; monthly; Ice Publications, London; £3; 148pp. Editor
Targets men aged 18 to 30. Initial print run of 200,000, aiming for
settle-down sales of about 100,000.
Autumn; quarterly; Emap, London; £2.20; 132pp. Editor Sarah Bailey.
Fashion-based: 621 fashion finds. 'For girls who love to shop'. Free
Elle Girl vest. Aiming for the12 to 17-year-old teen girl market
with a £1m marketing budget. Second issue due out in January.
October; monthly; National Magazine Co., London; £1.49; 148pp.
Editor Celia Duncan.
UK launch of US title
from Oct/Nov 1999. 'For fun, fearless teens'. Free Eminem stickers.
85 favourite celebs; 176 fashion and beauty finds. www.cosmogirl.co.uk
Nat Mags profile
||NME - launched in Russia
October; weekly; IPC
||Hello - attack on America issue
Bulk of issue given over to photographs of aftermath of terrorist
attacks on New York and Washington on September 11.
September; monthly; Freekick Ltd, London; £2.50; 100pp. Editor
Chris Nawrat .
'No fans - no football'.
||Spruce [later closed]
Autumn/Winter; quarterly; Wallpaper Magazines, London; £5/$10;
348pp + patterns for trousers and skirt. Editorial Director: Tyler Brule.
Second spin-off from Wallpaper stable. (Though sports fashion title
Line had failed - rumours of return as a sponsored magazine).
Advertising-heavy; with his and her covers.
magazines case study
||Kingsize - closed
After only launching in April
July; monthly; Emap Automotive, Peterborough; £3.50; 148pp. Managing
Editor Rob McDonnell.
Spin-off from Motorcycle News
||Upstreet [later closed]
July-August; monthly; Westmag Ltd, London; £2.80; 132pp. Editor
'What becomes a legend most'.
||Blue Peter magazine
July (June 27); monthly; BBC Worldwide, London; £1.25. Editor
150,00 print run in an attempt to cash in on the BBC's 43-year-old,
flagship children's TV programme going weekly.
||Bare - closed
July; monthly; John Brown, London.
Closure came as no surprise after company sold
other titles to IFG. Aim was to concentrate on contract titles.
Women's glossies profiled
Sky - closed
July; monthly; Emap, London; £2.70; 132pp. Editor Michael
Sales had fallen from a high of 200,000 to 65,000. Had tried to
adapt to boom in men's mag sales (last cover: the sex issue), but
only succeeded in losing fashion advertisers.
Men's magazines case study
Later - closed
July; monthly; IPC Ignite, London; £3.10; 172pp. Editor Phil
IPC had hoped to sell 100,00 copies to 'older' men and spent £2.5m
on the launch. Latest ABC was 70,267 (down 22%), with reports of
30,000 for most recent issues. Mike Soutar quoted in Press Gazette:
'One school of thought says that when men are 14 they want to be
21 and when they're 40 they want to be 21.'
Men's magazines case study
||Escape Routes - closed
July; monthly; Emap Elan, London
The travel/holiday market is difficult, as the BBC had found with
Holidays in the early 1990s.
||Mondo - closed
May/Jun; monthly; Cabal, London; £3; 164pp. Editor: Push.
The magazine 'for the sharper man' had never really taken off since
a November 2000 launch and made just five issues.
||Emap sells US arm
Emap drew a line on its disastrous purchase of US company Petersen
by selling it for £366m to Primedia. Had paid £1bn for
the company in 1999. Carried on with FHM in US and announced
£10m investment in expanding FHM from 15 to 20 countries,
including Russia in September.
||Viz, Bizarre and Fortean
Times sold to IFG
John Brown Publishing sells its consumer titles to concentrate on contract
publishing (Guardian May 26, p27). Buyer for £6.4m is I Feel Good,
a small publisher founded by ex-Loaded
editor James Brown in 2000 and backed by multimillionaire publisher Felix
||Shine - 'animated' cover
June; monthly; Attic Futura, London; £2.60; 132pp. Editor Lucy
Bulmer. 'Life just got better'.
'Animated' version of cover which flicks between two images stuck
on to actual cover - known as lenticular technology. Novelty idea
was not new (Ice Station Zebra had postcards of film scenes
done in a similar way back in 1968), but innovative magazine marketing.
Redwood title Venture had stuck hologram on cover in 1985 and
New Scientist had integrated cover hologram in 1987. Magazines
have used red and green lens glasses to show 3D images for decades
- they were used on men's pin-up magazines in the 1950s.
Nova - closed (again)
June; monthly; IPC Media, London; £2.80; 164pp. Editor Jeremy
Langmead (Deborah Bee launched).
The second coming after 25 years of the ground-breaking 1960s magazine
shut down after a year (launch March
2000). Final ABC sales 75,142. Deborah Bee had resigned after 2
issues; content seen as edgy and not mainstream (similar comments
made about Frank). Guardian article (3/5/01, p5) said
IPC was attempting to trim loss-making titles ahead of a stock market
flotation in 2002 (see Woman's Realm below).
IPC said Nova had not been performing well enough and it
wanted to concentrate on Marie Claire. Tough women's monthly
market had seen several comings and goings: Red (launch 98),
Frank (97, closed), Passion (97 closed), Scene
(97, closed), Aura (2000, closed), Eve (2000), Bare
(2000), Glamour (2001), In Style (2001). Emap's Red
had forced heavy reliance on cover gifts. Original Nova launched
in 1965 by Daily Mirror's magazine division with Dennis Hackett
as editor and david Hillman as designer; closed in 1975 with falling
Women's glossies profiled
||Two Wheels Only
June (available in Apr); monthly; Two Media Ltd, Leatherhead; £3.40
with video of Daytona Bike Week sponsored by Harley Davidson; 196pp. Editor
Alex Hearn. 'Motorcycling just got a whole lot better'. July issue due
out May 25!
||PS - closed
May/June; 6 times a year; Dennis, London; £2.50; 132pp. Editor
Magazine/web catalogue format ('smart shopping, easy living') failed
to catch on since March 2000 launch.
Women's glossies profiled
||Economist - colour redesign
May 12-18; weekly; The Economist Newspaper Ltd (part of Pearson), London;
£2.70; 148pp. Editor Bill Emmott.
First full redesign since 1987 introduced colour ('used in a cool,
restrained way') on all editorial pages; more navigational information
(including spread for contents); new type faces (Officina and a redrawn
Ecotype); a new, standalone cartoon. www.economist.com
||Business 2.0 - closed
May; monthly; Future Publishing, London; £3; 132pp. Editor Marcus
'The voice of the new economy'. European editions (UK, Germany, Italy)
closed within a year of launch. Options being explored for US version included
sale. Followed closure of European edition of US internet business magazine
Standard. Parallels with closure of UK version of Wired a couple
of years before. Future closed several smaller titles in spring 2001 after
being hit by fall in advertising after a year of expansion: revenues had
halved in six months. Entire German division Future Verlag closed. www.thefuturenetwork.plc.uk
(tediously slow splash page
||Match of the Day - closed
May; monthly; BBC Worldwide, London; £2.50; 84pp +2 (gatefold
cover). Editor: Tim Glynne-Jones
Victim of a decline in football magazine sales and the loss of Premiership
coverage to commercial television (hence the demise of the Saturday night
programme that gave the magazine its name). Total sales for football titles
fell by 20% between the second half of 1999 and 2000 to 318,000. Fall can
be ascribed to competition from papers and web sites. Official titles for
teams such as Liverpool and Manchester United had also taken some of the
market from general titles (though these had also halved in sales over
3 years). MoTD sales had fallen to 54,000 from a high of 90,000
two years earlier
The Face set out its stall on cocaine with a brilliant cover. Art director was Craig Tilford
The Face cocaine issue
24-page special with May issue
for this anti-drugs special was Kevin Braddock. Jenny was the cover model; Lee Jenkins took the photo; and Reverend Baker at Metro Imaging did the image manipulation.
Heat on cocaine
The Face profile
May; monthly; VNU, London; £0.75.; 84pp. Editor Jonathan Parkyn.
Targets men aged 25 to 38. Print run of 90,000
April; monthly; Emap Metro Ltd, London; £3/$7.50; 132pp. Editor
'Bigger. Louder. Faster. Whatever...' May issue out May 25.
30 April; weekly; IPC Media, London; 75p (introductory price); 76pp.
Editor Mary Frances (see Woman's Realm)
'Your Life - Live It Up'. Target ABC1s aged 35-60. Better production
values than Woman's Realm with heavier cover (though still
varnished rather than laminated). Launch supported by a celebrity-based,
£2m five-week marketing campaign featuring 1960s model Twiggy
with press and radio advertising and point-of-sale material.
IPC Media profile
24 April last issue; weekly; IPC Connect, London; 66p; 60pp. Editor
Mary Frances. Launched in 1958
Merged with Woman's Weekly. Included double-page spread promoting
'merger' with 3 coupons worth 32p off next 3 issues of Woman's
Weekly, which itself carried reader gifts: Morse audio book; picture
frame and handcream. Both titles had seen 15% circulation falls in
a year. Strategy was for older readers to go with the merger while
younger ones gravitated to new launch Your Life. Interestingly,
April 10 issue masthead had the 'm' covered over, making it look like
a spoiler for the launch of Real.
IPC Media profile
||Observer Food Monthly (Observer
22 April; free monthly with Observer Sunday paper; 66pp; oversized
A4 (326x270mm; newsprint. Editor Nigel Slater
Observer's owners the Guardian Media Group, continued to invest
in the title with this second monthly magazine, Sport being
the first in 2000. An example of newspaper coverage competing with
Spring; quarterly; Emap Esprit, London; £1.65; 92pp. Editor
||Real 3-16 April; fortnightly;
H. Bauer Publishing 2001, London; £1.50; 140pp. Editor Janice Turner
900,000 launch print run. Printed gravure in Germany. Laminated cover.
Near monthly production values. firstname.lastname@example.org
||CD:UK April; monthly;
Attic Futura, London; £1.50; 68pp + 3 A2 posters; free denim bag.
Editor Jo Upcraft
Spin-off from Saturday morning Carlton TV series. target 160,000 -180,000
sales. See FT Creative Business, 6/3/01, p2. email@example.com
Attic Futura profile
April; monthly; Conde Nast, London; £1.50; 312pp. Editor Jo
Elvin (who launched B)
A handbag-sized A5 women’s lifestyle/fashion glossy. Print run 647,000.
Founded in US 1937, Conde Nast's biggest seller (A4 size) with 2.2m
circulation. Handbag size credited to Italian version launched in
1994. Article by MD Nicholas Coleridge in Guardian Media,
5/3/01, p2. £4m marketing campaign. Debut ABC of 451,486 -
just 690 copies behind Cosmopolitan.
Conde Nast profile
22 March-4 April; fortnightly; IPC Country & Leisure Media,
London; 99p trial; 92pp. Editor: Jim Lennox
'The no-nonsense guide to the best of the net'. Recommended by the
Plain English Campaign. Ran into copycat problems with VNU's Computer
Active and reached agreement to redesign.
IPC Media profile
March/April; Ampersand Magazine Ltd, London; £3.95; 164pp.
Editor: Andrew Harvey
Never got to second issue.
||F1 [later closed]
March; monthly; European Press, London; £3.50; 260pp.
Editor: Niki Lauda (left after first issue)
Title licensed from F1 administrators. www.f1magazine.net
||Enter (CD-Rom) [later
March (on sale: no cover date); monthly; Pure Communications; £3.50
(£1 launch price); CD-Rom (PC/Mac). Editor Sam Delaney (ex-Later)
'The magazine that moves' was the latest attempt at an interactive
CD-Rom magazine (IPC's Unzip, Dennis's Blender and a children's
title from Egmont all launched in the early 1990s). Men's lifestyle, age
18-35. Lead feature 'Girls on film: Britain's sexiest women - walking,
talking and cavorting'. First launched in Ireland in 2000. Target sales
150,000. See Press Gazette feature, 9/3/01, p14. www.entermag.co.uk
March; monthly; Time Life, London; £2.70; 200pp + 6pp gatefold
cover (+36pp hair supplement). Editor Dee Nolan.
Celebrity lifestyle, beauty and fashion. High production values, including
silver ink on cover and for some advertising. Some editorial looked
too familiar, particularly towards the back. No website, but pages
IPC Media profile
March; monthly; Stable Publications, London; £2.80; 180pp. Editor:
Men's lifestyle magazine, but aiming at 'well-rounded human beings',
with 'some mucking around', but without women on the cover. www.subject-magazine.com
||Mad About Boys [later
February; monthly; Planet Three Publishing Network, London; £1.50.;
32pp (stapled, self-cover). Editor Zia Allaway.
Targets young teens; blow-up heart picture frame as cover gift.
The weekly, right-wing, political magazine on which the site is based
was founded in 1727, making it the longest continually published magazine
in the world. Former editors include Nigel Lawson, who went on to become
Chancellor of the Exchequer under Margaret Thatcher.
25 January- 7 Feb; IPC Connect, London; 55p; 56pp
Editor: Keith Kendrick
Mystic magazine; spin-off from weekly Chat