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Magazine launches & events 1995-94-93

Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right. List of launch years 

Good Times
December 1995/January 1996. Touch International; £1.95; 100 pages. Editor: Laura Davis
'Changing attitudes to age'. Free to members of the Association of Retired and Persons Over Fifty (ARPO50)
Contract magazine publishers

Wired UK magazine launch issue
Wired's first issue cover showed Thomas Paine, an Englishman who influenced the French and US revolutions and wrote the Rights of Man (1791)

Wired
November 1995. Wired and Guardian. £3.50. 116 pages. Silver and gold inks used on subscriber forms. Thomas Paine cover. Closed about a year later.

In 2008, Conde Nast announced plans to relaunch the title in the UK
Guardian profile
Condé Nast profile


Raw
October 25 1995. Emap Metro; 80 pages. Editor: Howard Johnson. (Had been Rock Action Weekly 1988-1996.)
Sample issue of new rock music title free in a box with Select and various goodies
Emap profile

Goal
October 1995. IPC; £1 (£2.25); 132 pages. Editor: Paul Hawksbee
'From the makers of 90 Minutes' (had been Goal from 1968-74)
IPC profile

Culott Times first issue
Cult Times first issue cover on Star Trek: Voyager
Cult Times
October. Visual Imagination Ltd, London. £1.95. 48pp. Ed: Jan Vincent-Rudzki
Sci-fi television listings for the month ahead. Adverts for back copies of Star Trek poster magazine; Fox Mulder double-page spread poster; articles on The Prisoner, Outer Limits, Sapphire and Steel and Space Precinct.

Total football september 1995
Total Football first issue cover
Total Football
September 1995. Future, Bath. 99p first issue price (later, £2.25). 100pp. Ed Gary Whitta

“The ultimate fans’ mag’. Chelsea’s Ruud Gullit and Arsenal’s Dennis Bergkamp on the cover. Future's then website address Futurenet.co.uk was only mentioned inside with the masthead
Future profile


Ikon
September 1995. European Consumer Publications; 99p; 132 pages. Editor: Chris Roberts
Music, film and sport. 'Privilege card' on cover

Maxim - CD-Rom cover mount
August 1995. Dennis. Editor: Gill Hudson
Company also tried to launch magazine CD-Rom, called Blender (a title Dennis was to re-use several years later when it launched a music magazine in the US)
Dennis profile
Men's monthlies case study

True
July/August 1995. True magazine; £2.50; 116 pages. Editor: Claude Grunitsky
Sees hip hop as an agent of social change. Grunitsky had written letter to Sheryl Garratt at The Face about lack of hip hop coverage; was later to go on to launch Trace magazine

Encore first issue cover 1995
Encore first issue cover. The competition was to win Mick Jagger's Golf with a boot stuffed with CDs
Encore
July 1995. Haymarket; £2.25; 172 pages. Editor: Paul Colbert
Music magazine 'officially approved by Virgin'. Mick Jagger cover
Haymarket profile 

PC Guide 
July 1995. Future. £4.99 with CD. 148 pages. Editor: Mark Higham
'Advice without the jargon' was the main selling point
Future profile

That's Life first sample issue
That's Life free sample issue - 4m copies were given away free with Take a Break, TV Quick and Bella
That's Life 
June 5 1995. H Bauer, (free, 20p, 42p) 40pp. Printed in Germany First sold issue, 12 June
That's Life aimed to sell to 30-something women using the most popular elements from its other weeklies, Take a Break and Bella, such as true-life stories, fashion, beauty and recipes. Prizes for competitions were set at £13,000. Some four million 40-page sample copies were distributed with Take a Break, TV Quick and Bella. After the sample, the first issue was priced at 20p and later editions cost 42p. Only two of the first issue's 56 pages were allocated to advertising.

Bauer set a launch print run of 1.5 million, expected to settle down at 500,0000.

Industry reaction was muted with some suggesting the weekly market was saturated. IPC had launched Eva in the previous October, bringing its stable to six women's weeklies.
H Bauer profile


Muzik
June 1995. IPC; 95p (£2.20); 124 pages. Editor: Push
'Dance music is the music of today': house, techno, jungle, garage, hiphop, ambient, soul. 'definitive' club listings
IPC profile

SFX magazine launch issue SFX
June 1995. Future. £3. 100 pages. Editor: Matt Bielby. 
Science fiction focus. Tank Girl film based on comic series on the cover
Future profile

Bliss
June 1995. Emap Elan. £1.30; 116 pages. Editor: Dawn Bebe
Came with free horoscope magazine in a carrier bag
Emap profile
Women's monthlies profiled

Maxim
May 1995. Dennis, London. £2.50; 156pp. Ed: Gill Hudson
With blues cassette tape. Included article by Brian Freemantle about the effect of pin-ups on newspaper sales and arguing that an equivalent of the Sun's Page 3 girl should be introduced internationally. It backed up the argument with the following figures:

Paper Country % of population reading title
Sun UK 16.5
Bild Zeitung Germany 14.1
Daily Mirror UK 13.1
La Republica Italy 5.9
Le Soir Belgium 4.7
Atgumenty / Fakty Russia 4.7
Ouest France France 3.9
El Pais Spain 3.7
USA Today America 2.7

Dennis profile


Unzip CD-Rom
May 1995. IPC/Zone. Claimed to be 'the UK's first fully interactive magazine on CD-Rom'. Based on content from New Scientist, NME and Vox. Zone did technical work. 15 age label; £15.99 introductory offer; for Mac and PC
IPC profile

Classic FM
March 1995. Contract magazine for Classic FM by John Brown. £2.20; 100 pages. Editor: Lisa Barnard
Design consultant: David Hillman of Pentagram (who had worked on Nova in the 1960s and redesigned the Guardian in the early 1980s). Came with booklet of £30 in CD vouchers 

Top of the Pops magazine launch isue Top of the Pops 
March 1995. BBC Worldwide; £1.25; 52 pages. Editor: Peter Loraine
Brand extension from the long-running television series. Challenged Emap's Smash Hits.With cassette and poster
BBC Magazines profile

Men's Health magazine first issue cover Men's Health
February/March 1995. Rodale. Editor: David Hale. £2.20; 132 pages. 
‘Tons of useful stuff’ from this UK version of US title
Rodale profile
Men's monthlies case study

Girl Talk 
February 22 1995. BBC 
With free choker
BBC Magazines profile

Adobe Magazine
1995 Three language variants for promotional magazine from the developers of the Photoshop digital editing system

CD-Rom PC Kids
1995 Paragon. Editor: Paul Mallinson
Reviewed software aimed at children
Paragon profile

Magazine launches & events 1994


.Net magazine first issue cover .Net
December 1994. Future, Bath; £2.95; 116 pages. Editor: Matt Bielby. 
Aimed to make sense of the information superhighway: email, netsurfing; gophering; the world wide web
Future profile

Wh@t Net
Winter 1994. WV Publications, London; £2.95; 100 pages. Editor: Steve May. 
Came with cover disc: internet starter kit with Demon internet service provider 

Audio Visuality
November 1994. Media Communication & Publishing, London; £2.95; 116 pages. Editor: Karen Foulis. 
Digital sight and sound

PC Pro
November 1994. Dennis, London. £2.25. Double gatefold cover. 406 pages with CD-Rom. Editor: Barry Plows 
Dennis profile

Four Four Two magazine launch issue cover Four Four Two
September 1994. Haymarket. £2.10. 132 pages. Editor: Paul Simpson
Sophisticated approach to football
Haymarket profile
 

Eva magazine launch issue cover Eva
September 14 1994. IPC. 20p trial issue.  
Take a Break clone
IPC profile 
Women's weeklies case study
Women's magazines covers

Zest magazine launch issue cover Zest
Autumn 1994. National Magazines, London. £1.75; 176 pages (included 8-page uncoated paper section and fold-out). Editors: Vanessa Raphaely and Eve Cameron. 
"Health and beauty for a new generation"; a Cosmopolitan publication
Nat Mags profile
Women's monthlies profiled
Women's magazines covers
 

Perspectives on Architecture
April 1994. Wordsearch and Perfect Harmony in association with the Prince of Wales's Institute of Architecture, London. £2.50;102 pages (including bound-in subscriptions card). Editor: Dan Cruikshank 
The heir to the throne followed up on his interest in architecture with this magazine and his own institute. Had famously called a proposed extension to the National Gallery in Trafalgar Square 'a carbuncle'. Closed in 1998

Deadpan
April 1994. DMC Publishing, London; £1.95; 68pages. Editor: David Davies. 
Claimed to be "Britain's first national comedy magazine"

24 Seven
April 1994. Kandoo, London; £1.40; 84 pages; Editor: Marian Buckley. 
Club listings, music and fashion

Multimedia & CD-Rom Now 
April 1994. Europress, Macclesfield; £4.95; 116 pages. Editor: Duncan Evans. Plus CD-Rom. 
In card/plastic wrapper

Loaded magazine launch issue cover Loaded 
May 1994. IPC magazines; £95p (£2); 122 pages. Editor: James Brown. "For men who should know better"
Men's magazines
IPC profile

Attitude
May 1994. Northern & Shell, London; £2.95, 132 pages. Editor: Tim Nicholson

Coronation Street first issue cover 1994 Coronation Street first issue cover of the official magazine in 1994 Coronation Street

January 1994. Newsstand Publications, Oldham OL9 6QS; Granada Television. 36pp. £1.75. Eds: Brian Clarke & Daran Little
Official magazine launched after the series had celebrated 33 years of broadcasting (in the previous December). Introduction by Carolyn Reynolds, executive producer. One of the editors, Daran Little, went on to become a writer on 'Corrie' (2000-06). The main feature is about the wedding of ‘Reg’ and ‘Maureen’ (Ken Morley and Sherrie Hewson), which Reynolds says was watched by 22m people (more than a third of the UK population). Also included history of the corner shop and the people who had run it.


Magazine launches & events 1993



Squib comedy magazine first issue

Squib
December 1993. Polycarp Press; £1.95; 84 pages. Editors: Simon Bond and Will Adams

'The magazine of comedy allsorts'


Chic
November/December 1993. Hamerville Magazines, Watford. £1.70; 130 pages. editor: Joyce Hopkirk. 
'For women who can choose'. Interview with Eve Pollard, then editor of the Daily Express, who was later to launch her own short-lived magazine for women, Aura in May 2000. By November 1996, Chic was owned by Chic Magazines Ltd, in Northern & Shell Tower (see OK!). 
Women's glossies profiled

Tate: the art magazine
Winter 1993. Wordsearch/Tate gallery; £2.95; 86 pages (double cover). Editor: Tim Marlow

Sports Digest
October 1993. £1.95; 130 pages. Editor: Ian Burns 
Sporting legends supplement. Copy provided by Fleet Street writers 

Top Gear
October 1993. BBC Magazines. £2.40. 252 pages. Editor: Kevin Blick. 
Gatefold and split cover with silver ink. Came with poster and sticker. Compare use of silver half cover with Bike December 1996
BBC Magazines profile
Car magazines case study
 

Edge
October 1993. Future, Bath; £3; 146 pages. Editor: Steve Jarratt. First issue sealed in a black plastic bag. "The future of video gaming"
Future profile

Carweek first issue cover Carweek
August 25 1993. Emap 
Launched as a weekly tabloid newspaper. Failed despite expensive marketing campaign and relaunches, first as an A4-tall newspaper format and final an A4 glossy. Closed January 95 having cost £7 million.
Emap profile 
Motoring case study

Fore
August  1993
Golf maganine launched in in plastic holder with cover gifts 

The Zine
July 1993 

Bite
June 1993. Ann Summers Ltd. £1.95; 100 Pages. Editor: Catherine Handcock
Women's glossies profiled

Guess Who! first issue cover Guess Who!
Summer 1993. Harmsworth Magazines. Editor: Leonard Stall. Cover showed Elton John and Princess Diana. 
Hello! spoof 
see OK!

Max Power's blend of lad's mag and boy-racer appeal took it to the top spot for a time

Max Power 
Emap National Publications, Peterborough. Ed: Grahame Steed; chief designer: Peter Comely. £2. 148pp
Headlines such as ‘Throbbing purple monster’ identified a magazine that had 'plenty of humour and even more attitude; but no jargon and no bullshit’ (according to editor Grahame Steed's opening letter called 'Max Torque'). The staff writer was Vicki Butler-Henderson 

The first issue took the unusual step of using its back cover, inside back and the page opposite to promote the first two issues. The centre spread had a four-page, A5 pull-out subscription form (the title was stapled) with the selling copy 'Free petrol for life' - inside it revealed 'Offer open to anyone with a speeding conviction in a Sinclair C5.
Emap profile 
Motoring case study


Your Garden 
May 1993. IPC, London; £1.45; 112 pages. editor: Graham Clarke. Free gloves. Gardener's World-like contents and cover 
www.ipcmedia.com


OK! magazine first issue
OK! - first issue as a monthly in April 1993

OK! magazine preview
OK! - free sample issue

OK! magazine cover 20 March 1996OK! - first weekly issue on 20 March 1996

OK! 
April 1993. Northern & Shell plc 
Launched as a large format monthly competing with weekly Hello!. 16-page preview distributed with Sunday Express (below left). Taken weekly by ex-Woman's Own, TV Times and Redwood editor Richard Barber in March 1996. Running battles with Hello! over copycat accusations and celebrity photographs. N&S had built up publishing empire with franchise for Penthouse and more down-market men's titles such as Asian Babes. Attempts to 'go straight' failed until success of OK!. Links with Express resulted in buying up Express newspapers from United News & Media in late 2000. Copyright fight over Catherine Zeta Jones and Michael Douglas wedding photos resulted in right to privacy being recognised in English law.
Northern & Shell profile
Women's glossies profiled
Women's weeklies
Women's magazine covers
Cover secrets


Top Sante
March 1993. Presse Publishing, London; £1.30; 100 pages. Editor: Frankie McGowan. 
"The magazine about feeling and looking good". Bought by Emap in March 1997
Emap profile   

Homes & Antiques
February 1993. BBC/Redwood, London; £1.40; 116 pages. Editor: Jill Churchill. Free guide to china marks
BBC Magazines profile
Redwood Publishing profile

Customer magazine publishers profiled
Magazine industry sectors


Games Master
January 1993. Future, Bath/Channel 4, London. £1.75; 148 pages. Editor: Jim Douglas. 
"The greatest show on TV is now a magazine". Free stickers and cheats handbook 

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