Magazine launches & events 1995-94-93
Magazines listed by cover date with most recent at top. Also with alphabetic
links to magazines on the right. List
of launch years
December 1995/January 1996. Touch International; £1.95; 100 pages.
Editor: Laura Davis
'Changing attitudes to age'. Free to members of the Association of
Retired and Persons Over Fifty (ARPO50)
Contract magazine publishers
Wired's first issue
cover showed Thomas Paine, an Englishman who influenced the French and US revolutions and wrote the Rights of Man (1791)
November 1995. Wired and Guardian. £3.50. 116 pages.
Silver and gold inks used on subscriber forms. Thomas Paine cover. Closed
about a year later.
In 2008, Conde Nast announced plans to relaunch the title in the UK
Condé Nast profile
October 25 1995. Emap Metro; 80 pages. Editor: Howard Johnson. (Had been
Action Weekly 1988-1996.)
Sample issue of new rock music title free in a box with Select
and various goodies
October 1995. IPC; £1 (£2.25); 132 pages. Editor: Paul Hawksbee
'From the makers of 90 Minutes' (had been Goal from
Cult Times first issue cover on Star Trek: Voyager
October. Visual Imagination Ltd, London. £1.95. 48pp. Ed: Jan Vincent-Rudzki
Sci-fi television listings for the month ahead. Adverts for back copies of Star Trek poster magazine; Fox Mulder double-page spread poster; articles on The Prisoner, Outer Limits, Sapphire and Steel and Space Precinct.
Total Football first issue
Future, Bath. 99p first issue price (later, £2.25). 100pp. Ed Gary Whitta
“The ultimate fans’ mag’. Chelsea’s Ruud Gullit and Arsenal’s Dennis Bergkamp on the cover. Future's then website address Futurenet.co.uk was only mentioned inside with the masthead
September 1995. European Consumer Publications; 99p; 132 pages. Editor:
Music, film and sport. 'Privilege card' on cover
||Maxim - CD-Rom cover mount
August 1995. Dennis. Editor: Gill Hudson
Company also tried to launch magazine CD-Rom, called Blender
(a title Dennis was to re-use several years later when it launched
a music magazine in the US)
Men's monthlies case study
July/August 1995. True magazine; £2.50; 116 pages. Editor: Claude
Sees hip hop as an agent of social change. Grunitsky had written letter
to Sheryl Garratt at The Face about lack of hip hop coverage; was
later to go on to launch Trace magazine
Encore first issue
cover. The competition was to win Mick Jagger's Golf with a boot stuffed with
July 1995. Haymarket; £2.25; 172 pages. Editor: Paul Colbert
Music magazine 'officially approved by Virgin'. Mick Jagger cover
July 1995. Future. £4.99 with CD. 148 pages. Editor: Mark Higham
'Advice without the jargon' was the main selling point
Life free sample issue - 4m copies were given away free with Take
a Break, TV Quick and Bella
June 5 1995. H Bauer, (free, 20p, 42p) 40pp. Printed in Germany First sold issue,
That's Life aimed to sell to 30-something women using the most popular
elements from its other weeklies, Take a Break and Bella, such
as true-life stories, fashion, beauty and recipes. Prizes for competitions were
set at £13,000. Some four million 40-page sample copies were distributed with Take
a Break, TV Quick and Bella. After the sample, the first
issue was priced at 20p and later editions cost 42p. Only two of the first issue's
56 pages were allocated to advertising.
Bauer set a launch print run of 1.5 million, expected to settle down at 500,0000.
Industry reaction was muted with some suggesting the weekly market was saturated.
IPC had launched Eva in the previous October, bringing its stable
to six women's weeklies.
H Bauer profile
June 1995. IPC; 95p (£2.20); 124 pages. Editor: Push
'Dance music is the music of today': house, techno, jungle, garage,
hiphop, ambient, soul. 'definitive' club listings
June 1995. Future. £3. 100 pages. Editor: Matt Bielby.
Science fiction focus. Tank Girl film based on comic series
on the cover
May 1995. Dennis, London. £2.50; 156pp. Ed: Gill Hudson
With blues cassette tape. Included article by Brian Freemantle about
the effect of pin-ups on newspaper sales and arguing that an equivalent
of the Sun's
Page 3 girl should be introduced internationally. It backed up the
argument with the following figures:
||% of population reading title
|Atgumenty / Fakty
May 1995. IPC/Zone. Claimed to be 'the UK's first fully interactive
magazine on CD-Rom'. Based on content from New Scientist, NME
and Vox. Zone did technical work. 15 age label; £15.99
introductory offer; for Mac and PC
March 1995. Contract magazine for Classic FM by John Brown. £2.20;
100 pages. Editor: Lisa Barnard
Design consultant: David Hillman of Pentagram (who had worked on Nova
in the 1960s and redesigned the Guardian in the early 1980s). Came
with booklet of £30 in CD vouchers
||Top of the Pops
March 1995. BBC Worldwide; £1.25; 52 pages. Editor: Peter Loraine
Brand extension from the long-running television series. Challenged
Emap's Smash Hits.With cassette and poster
BBC Magazines profile
1995 Three language variants for promotional magazine from the developers
of the Photoshop digital editing system
||CD-Rom PC Kids
1995 Paragon. Editor: Paul Mallinson
Reviewed software aimed at children
Magazine launches & events 1994
December 1994. Future, Bath; £2.95; 116 pages. Editor: Matt Bielby.
Aimed to make sense of the information superhighway: email, netsurfing;
gophering; the world wide web
Winter 1994. WV Publications, London; £2.95; 100 pages. Editor: Steve
Came with cover disc: internet starter kit with Demon internet service
November 1994. Media Communication & Publishing, London; £2.95; 116
pages. Editor: Karen Foulis.
Digital sight and sound
November 1994. Dennis, London. £2.25. Double gatefold cover. 406 pages
with CD-Rom. Editor: Barry Plows
||Four Four Two
September 1994. Haymarket. £2.10. 132 pages. Editor: Paul Simpson
Sophisticated approach to football
||Perspectives on Architecture
April 1994. Wordsearch and Perfect Harmony in association with the Prince
of Wales's Institute of Architecture, London. £2.50;102 pages (including
bound-in subscriptions card). Editor: Dan Cruikshank
The heir to the throne followed up on his interest in architecture with
this magazine and his own institute. Had famously called a proposed extension
to the National Gallery in Trafalgar Square 'a carbuncle'. Closed in 1998
April 1994. DMC Publishing, London; £1.95; 68pages. Editor: David Davies.
Claimed to be "Britain's first national comedy magazine"
April 1994. Kandoo, London; £1.40; 84 pages; Editor: Marian Buckley.
Club listings, music and fashion
||Multimedia & CD-Rom Now
April 1994. Europress, Macclesfield; £4.95; 116 pages. Editor: Duncan
Evans. Plus CD-Rom.
In card/plastic wrapper
May 1994. IPC magazines; £95p (£2); 122 pages. Editor: James Brown. "For
men who should know better"
May 1994. Northern & Shell, London; £2.95, 132 pages. Editor: Tim
issue cover of the official magazine in 1994
January 1994. Newsstand Publications, Oldham OL9 6QS; Granada Television.
36pp. £1.75. Eds: Brian Clarke & Daran Little
Official magazine launched after the series had celebrated 33 years of
broadcasting (in the previous December). Introduction by Carolyn Reynolds,
executive producer. One of the editors, Daran Little, went on to become
a writer on 'Corrie' (2000-06). The main feature is about the
wedding of ‘Reg’ and ‘Maureen’ (Ken Morley and
Sherrie Hewson), which Reynolds says was watched by 22m people (more
than a third of the UK population). Also included history of the corner
shop and the people who had run it.
Magazine launches & events 1993
magazine first issue
December 1993. Polycarp Press; £1.95; 84 pages. Editors: Simon
Bond and Will Adams
'The magazine of comedy allsorts'
November/December 1993. Hamerville Magazines, Watford. £1.70; 130 pages.
editor: Joyce Hopkirk.
'For women who can choose'. Interview with Eve Pollard, then editor of
the Daily Express, who was later to launch her own short-lived magazine
for women, Aura in May 2000. By November 1996, Chic was owned
by Chic Magazines Ltd, in Northern & Shell Tower (see OK!).
Women's glossies profiled
||Tate: the art magazine
Winter 1993. Wordsearch/Tate gallery; £2.95; 86 pages (double cover).
Editor: Tim Marlow
October 1993. £1.95; 130 pages. Editor: Ian Burns
Sporting legends supplement. Copy provided by Fleet Street writers
October 1993. BBC Magazines. £2.40. 252 pages. Editor: Kevin Blick.
Gatefold and split cover with silver ink. Came with poster and sticker.
Compare use of silver half cover with Bike December 1996
BBC Magazines profile
Car magazines case study
October 1993. Future, Bath; £3; 146 pages. Editor: Steve Jarratt. First
issue sealed in a black plastic bag. "The future of video gaming"
August 25 1993. Emap
Launched as a weekly tabloid newspaper. Failed despite expensive marketing
campaign and relaunches, first as an A4-tall newspaper format and final
an A4 glossy. Closed January 95 having cost £7 million.
Motoring case study
Golf maganine launched in in plastic holder with cover gifts
Summer 1993. Harmsworth Magazines. Editor: Leonard Stall. Cover showed
Elton John and Princess Diana.
Power's blend of lad's mag and boy-racer appeal took it
to the top spot for a time
Emap National Publications, Peterborough. Ed: Grahame Steed; chief designer:
Peter Comely. £2. 148pp
Headlines such as ‘Throbbing purple monster’ identified a
magazine that had 'plenty of humour and even more attitude; but no jargon
and no bullshit’ (according to editor Grahame Steed's opening letter
called 'Max Torque'). The staff writer was Vicki Butler-Henderson
The first issue took the unusual step of using its back cover, inside
back and the page opposite to promote the first two issues. The centre
spread had a four-page, A5 pull-out subscription form (the title was
stapled) with the selling copy 'Free petrol for life' - inside it revealed
'Offer open to anyone with a speeding conviction in a Sinclair C5.
Motoring case study
May 1993. IPC, London; £1.45; 112 pages. editor: Graham Clarke. Free gloves. Gardener's
World-like contents and cover
first issue as a monthly in April 1993
free sample issue
first weekly issue on 20 March 1996
April 1993. Northern & Shell plc
Launched as a large format monthly competing with weekly Hello!.
16-page preview distributed with Sunday Express (below left).
Taken weekly by ex-Woman's Own, TV Times and Redwood editor Richard
Barber in March 1996. Running battles with Hello! over copycat
accusations and celebrity photographs. N&S had built up publishing
empire with franchise for Penthouse and more down-market men's
titles such as Asian Babes. Attempts to 'go straight' failed until
success of OK!. Links with Express resulted in buying up
Express newspapers from United News & Media in late 2000. Copyright
fight over Catherine Zeta Jones and Michael Douglas wedding photos resulted
in right to privacy being recognised in English law.
Northern & Shell profile
Women's magazine covers
March 1993. Presse Publishing, London; £1.30; 100 pages. Editor: Frankie
"The magazine about feeling and looking good". Bought by Emap in March 1997
January 1993. Future, Bath/Channel 4, London. £1.75; 148 pages. Editor:
"The greatest show on TV is now a magazine". Free stickers and cheats handbook