Women's weekly magazines

Women's weekly magazines developed alongside general weeklies but have survived better. They have always had a very different identity to the glossy monthlies, seeing themselves as a friend and confidant of the reader. In an example of niche marketing, IPC has described women's weeklies in recent years as split into four types:

  • celebrity, such as Heat and Hello!;
  • classic: Best, Bella, Woman and Woman's Own. The oldest magazines of this type date back at least to the Victorian era. The Family Herald was a pioneer of the mass market weekly with early use of mechanisation across the whole production pocess. They are based on 'service elements' - child care, househoild management, beauty and health, food and travel, intertwined with fashion, celebrity and real life stories;
  • mature, classic titles for older women; and
  • real life, based on sensational stories from readers's lives.

Other niches that can be identified are:

  • fiction; and
  • specialised craft titles.

Most of the surviving titles have websites. Some publishers have based portal sites on groups of titles or a theme. For example, Goodtoknow.co.uk, a women’s lifestyle website covering practical advice on family life, was launched by IPC in 2007 for mainstream women aged 18 to 45. It carries articles on cooking, money, family and health. In 2013, Goodtoknow.co.uk claimed to have 2.3 million users every month, across six platforms, including the website, mobile site and social media, a 'what's for dinner' app and diet club.


Bella 1987 first issue cover
The first issue front cover of Best. The classic format weekly shook up the UK women's weekly market in 1987 and was a runaway success for its German owners

 

Bella Back to top

H. Bauer, classic, 29 January 1987-
Bella was Bauer's British version of US title Woman's World. As part of the launch, 2 million copies were put through doors, mainly in London. It was estimated that three weeks after the launch, Bauer was printing 1.2m copies and selling about 680,000 of them. The launch editor was Dennis Neeld and it cost 29p for 52 pages.

The German magazines followed the 'left third' cover design rule so the title and cover lines can be read even if the magazines are partly covered up on newsagents' shelves.   

The target ABC1 demographic group is women aged 25-44 in socio-economic groups B, C1 and C2 with children.
Bauer profile


Best Magazine April 1994 revampBest magazine cover. This is an April 1994 redesign

 

Best Back to top

Gruner+Jahr, classic, 1987-
German group Gruner+Jahr, part of Bertelsmann, joined Bauer's Bella to shake up the UK women's weekly market with Best.

The German magazines followed the 'left third' cover design rule so the title and cover lines can be read even if the magazines are partly covered up on newsagents' shelves. 
Gruner+Jahr profile



 

Betty's Weekly [closed] Back to top

This weekly appears to have been merged into Woman's Life in 1914.


Candida magazine IPCCandida magazine first issue cover

 

Candida [closed] Back to top

IPC. 1972. 7 issues
Short-lived weekly from IPC that tried to move upmarket and address younger readers from the company's typical weeklies. The title was a poor idea - candida being a fungal infection that causes thrush. Although Nova was addressing that market as a monthly, it was very expensive to run - and the arrival of Cosmopolitan would kill off both Nova and NatMags' Vanity Fair. The early 1970s also saw the demise of most of the general interest weeklies because readers preferred monthlies. The trend would later destroy the music weeklies.

Compare with Riva.

IPC profile


First issue cover of Chat magazine
Chat - first issue cover as a colour tabloid newspaper, 26 October 1985

Chat magazine
Chat - a typically busy weekly cover in 2009 First issue cover of Chat magazine

CHat It's Fate magazine coverIt's Fate - a Chat spin-off with ‘the most personal psychic advice and the most supernatural real life stories’

 

Chat Back to top

Publishing Developments (Independent Television Publications)/IPC, 1985-
Chat was launched by a division of Independent Television Publications, publisher of TV Times. It was described as the first mass market women’s weekly launched since the late 1950s. It used a German-influenced colour tabloid newspaper format with an initial print run of 1.2m copies and advertising base rates based on 750,000 sales. Launch costs were estimated at £4 million.

Editor Lori Miles came from IPC's Mizz and left after two years to become editor of the London Evening News in May 1987 - the first woman editor of a Fleet Street daily. However, the News was only being relaunched as a spoiler by Evening Standard publisher Associated against the corrupt Robert Maxwell's London Daily News. It closed in October after a stock market crash. Miles went into advertising but returned to magazines to launch Take a Break and TV Choice. from 2007, she worked for a spell at Cedar as the contract publisher's editor-in-chief.

The launch drew on experience from the German market. ITP signed a five-year contract enabling it to draw on Axel Springer's experience with Bild der Frau. It was the start of a level of German influence on the British market not seen since the 1930s, when Stefan Lorant had brought the Continental weekly photojournalism format to the UK in the form of Weekly Illustrated and then Picture Post. In 1986, the monthly Prima arrived from Gruner & Jahr, followed by Bauer's Bella and G+J's Best in the next year. Together, these titles prompted great upheaval in the British marketplace, which would ultimately see Bauer displace IPC as the biggest publisher.

At 18p, Chat was almost half the price of IPC's weeklies and aimed to be an addition to women's weekly purchases of magazines rather than replacing them. It also expected to attract women away from the Sun and Mirror newspapers.

In 1989, IPC bought up ITP, taking control of both Chat and TV Times.

Today, Chat is a standard weekly format and the target market is ‘mums and housewives’ with real-life stories, prizes, puzzles, polls, fashion, TV news and crime stories. Readers have a median age of 43. 'Chat Passion' is the overall name for monthly spin-offs including eight ‘seasonal' and five ‘best of' issues. These include:

  • Chat Juicy Fiction
  • Chat Crime & Passion. This February 1999 fortnightly that put an end to Cabal plans to launch Crime Weekly.
  • Chat Get Fit & Fab
  • Chat Juicy Fiction

In addition, Chat It's Fate is a monthly spin-off for ‘the most personal psychic advice and the most supernatural real life stories’ since 2004.


Closer launch issue cover with Kate Moss
Closer magazine second issue front cover based around Catherine Zeta-Jones

 

Closer Back to top

Emap Elan/Bauer, London. Celebrity. 28 Sept 2002-
Celebrity weekly with television listings. The main cover line for the first issue was about Kate Winslett (why she may never marry lover Sam Mendes); George Clooney and true life stories. Second issue had Catherine Zeta-Jones as the main image alongside: 'Liz Hurley: What she really eats'. It cost £1 for 100 pages with Ian Birch as editor-in-chief and Jane Johnson as editor.  

Closer had a first set of sales figures around the 340,000-mark (2002). Emap ruled it the company's most successful launch yet. It broke the 500,000 barrier in the second half of 2004 - a rise of 30% on a year earlier.

A dieting and fitness website, Closerdiets, was launched in 2006.
Closer website www.closermag.co.uk
Emap profile
Bauer profile


Eva magazine launch issue cover
Eva magazine front cover


 

Eva [closed] Back to top

September 14 1994. IPC. 20p trial issue.  
Take a Break clone


Eve's Own magazine front cover
Eve's Own magazine with film star Jessie Matthews on the front cover

 

Eve’s Own [closed] Top

Amalgamated Press. Small format newsprint
This cover from 1937 shows Jessie Matthews, 'Britain's first international film star'. But elsewhere Matthews was better known for a string of affairs (Jessie Matthews: The Diva of Debauchery by Michael Thornton).


http://www.magforum.com/blog/wp-content/uploads/2014/03/family_herald_1935sep28_500.jpg
Eve's Own magazine front cover

 

Family Herald [closed] Top

Family Herald Press, 1842-1940. Weekly
For most of its life, Family Herald could lay claim to the title: 'The World’s Premier Weekly Magazine', befitting its position as a pioneer of the fiction-based penny weekly formula. It was launched by the publisher George Biggs and made great use of mechanisation for typesetting, printing and binding from the outset. By the middle of the 19th century, it was claiming a sale of 300,000 a week. The price went up to 2d – but stayed at that level till it closed in 1940.

However, it failed to keep up with modern production values - illustration and blue ink were limited to the cover in its 20 newsprint pages in 1935, a poor comparison with the colour gravure of Woman's Own and Woman at the same price. There was no advertising to speak of. Its editorial offices were in Crane Court off Fleet Street, and it was printed at Yorkshire Printing Works in York. Family Herald closed in 1940 with the advent of paper rationing


First magazine  launch issue cover with Kate Moss
First magazine front cover

 

First [closed] Back to top

Emap/Bauer. News. May 2006-2008
First was a weekly news magazine for women aged 34+ that followed Emap’s success with Grazia. The title had a target of 150,000-200,000 copy sales with a £12m investment. Can be compared with Woman’s Mirror from 1959. It struggled to meet its targets and tried a relaunch with a new editor in September 2007, but that also failed. Among the contents were:

  • photography-led news in first half;
  • shopping - a spread on handbags;
  • 16 pages of TV;
  • puzzles, horoscopes, nostalgia, a recipe and a seven-day weather forecast;
  • 'Can you do your kid's homework?'

It should be noted that both the Daily Mail and the Daily Mirror were launched by magazine publishers with women in mind at the start of the 20th century as more literate women went out to work in shops and offices.
Emap profile
Bauer profile


Full House debut first cover
Full House magazine front cover

 

Full House Back to top

Hubert Burda Media, London. True life. 8 March 2005-
40p (usually 70p); 68pp. Ed: Carl Styants
Package of true life stories, celebrity, prizes and puzzles from German group. The launch of Full House was controversial among the newsagent trade because of its low cover price and the way it was sprung on newsagents witht little warning. Reported as having £9m launch budget. Backed by a nationwide TV campaign.
Full House website
Burda profile


Grazia launch issue cover with Kate Moss
Grazia magazine front cover

 

Grazia Back to top

Emap/Bauer. Fashion. February 2005-
Import of Italian fashion title to finally succeed in creating a ‘glossy weekly’ after numerous failures, from Home Journal in the 1930s to Riva in the 1980s and Real. Led by celebrity covers of Jennifer Aniston, Kate Moss and Nicole Kidman for its first issues with a £16m launch budget. A week before the launch, 650,000 taster copies were given away.
Emap profile
Bauer profile


Heat launch issue cover
Heat magazine front cover

 

Heat Back to top

Emap/Bauer. Entertainment/celebrity. 1999-
Heat had a rocky start until it changed its strategy from being an entertainment weekly to a celebrity weekly.
In 2003, Emap threatened legal action against any Heat copycats.

Emap launched Sneak in April 2002 as a 'baby Heat' but it closed in December 2006 as the teen sector contracted.
Emap profile
Bauer profile


Hello magazine 9/11 front cover
Hello!
magazine front cover

Hola!: model for Hello!
Hola! magazine front coverohla magazine front cover
Oh La! magazine front cover - French Hola!

 

Hello! Back to top

Hello Publishing. Celebrity. May 17 1988-
Hello! is a version of Spain's royalty-driven women's weekly, Hola! Initially, it was pilloried for its fawning attitude to its interviewees, but in spawning celebrity magazines (and perhaps their controlling attitudes towards the press), its effect was to be far more wide-reaching. Has a bitter rivalry in bidding for exclusive access to celebrity weddings and events with Northern & Shell’s OK!

The first issue cost 75p with Maggie Goodman as editor. The target circulation was 250,000 with a larger than A4 format, 148 pages, and ad/ed ratio of 33/67 (per cent).

Hello! marked the opening of a new niche, seeing itself as 'The only Good News weekly' with an escapist format and its subjects giving aproval of the photographs. "We are bought as a treat,' Maggie Goodman told the Independent, 'like a box of chocolates.'

The magazine was part of a trend for European publishers to expand into the UK ahead of the country's entry into the European Community. It was printed in Madrid but with the last editorial being flown out on Thursday afternoon to be on sale in the UK the following Tuesday.

Hello! profile
Celebrity price war case study


Here! magazine front cover; 10 June 96; launch; G&J; folded into Now
Here! magazine first issue front cover

 

Here! [closed] Back to top

Here!
Gruner + Jahr
Gruner + Jahr Sold after seven months to IPC, who folded it into Now.
http://www.magforum.com/magazinepublishers4.htm#GnJ



Home Chat magazine front coverHome Chat magazine front cover in 1895
Home Chat magazine front cover
Home Chat with a lucky charm gift during the First World WarHome Chat magazine front coverHome Chat in 1935
Home Chat magazine front cover
Home Chat ran this colour photographic cover in 1944
Home Chat

Home Chat
magazine in 1959, the year it closed

 

Home Chat [closed]

Alfred C. Harmsworth/Amalgamated, 1895-1959. Small format weekly
Social gossip, home hints, dress patterns, short stories, recipes and competitions were the foundations for this popular women's weekly.

The the late 1920s, Home Chat carried a colour plate of Christopher Robin and Winnie the Pooh, by Ernest H. Shepard as free gifts in six of itts issues.



Home Companion magazine
Home Companion magazine in 1956

 

Home Companion & Family Journal [closed] Top

Amalgamated

IPC profile


Home Journal magazine front coverHome Journal magazine front cover

 

Home Journal [closed] Back to top

(Amalgamated) 28 September 1935 (216 x 298mm, stapled, 60 pages).
Amalgamated took a different tack to its Newnes rival Woman’s Own in designing Home Journal by using monthly production values on a weekly. It adopted a glossy weekly format, though it used the same page size as Newnes and the same printer, Sun. At 3d, it cost 1d more than its rivals, but ran to twice as many pages and used gravure printing on better paper. Several publishers would try make the glossy weekly format work, but none would succeed until Grazia in 2005. 


Home Notes magazine front cover
Home Notes magazine front cover in 1915
Home Notes magazine front cover
Home Notes in 1936 with colour photographic cover
Home Notes magazine front coverHome Notes a couple of years before the end of its life in 1956

 

Home Notes [closed]Back to top

1895-1958, C. Arthur Pearson/Newnes. Weekly
Home Notes was a popular small format women's weekly that competed with Amalgamated's Home Chat from the late Victorian era for half a century.

 

 

By the 1950s Home Notes was selling almost 300,000 copies a week but was eventually taken over by sister title Woman’s Own - which was selling more than 2.5 million copies a week.



 

Hot Stars Top


Northern & Shell, celebrity
Freebie with OK!
Northern & Shell profile


In the Know magazine first issue
In the Know magazine front cover

 

 

In the Know [closed] Top


H Bauer, news, Tuesday 29 August 2006 (50p/£1)-May 2007
German publisher put £10m behind In the Know. Sample copies were given away the week before the launch with Bella and the Mail on Sunday. Its strapline was: 'For women who want more from a weekly.' The first issue was half-price at 50p with a 900,000 print run. Editor Keith Kendrick had run both Loaded and Chat. However, like Emap’s First, it struggled and closed within a year.
The celebrity-free ‘topical and relevant’ weekly, aimed to carry:

• features on topical issues;
• a world report;
• health;
• lifestyle and entertainment;
• fashion;
• travel;
• consumer insights.

Articles in the first issue included:

• Mums reclaiming the streets from Britain’s yobs
• Dangers of over-the-counter medicines
• The real cost of designer fakes
• The safety of tooth whitening
http://www.magforum.com/magazinepublishers.htm#bau

IPC profile


ladies home paper
Ladies' Home Paper
magazine front cover


 

Ladies' Home Paper Back to top

Printe


The Lady magazine
The Lady
magazine front cover


 

Lady, The Back to top

Printe


Lady's Companion magazine front cover
Lady's Companion magazine front cover from 1932

 

 

Lady's Companion [closed] Top

George Newnes.
This covered fashion, manners and attitudes of the age.
The issue shown here measured 11 ½ inches by 8 ½ inches.



Look dummy cover
Look magazine front cover

 

Look Back to top

IPC, fashion, 2007-
On 30 January , 1.2 million copies will be given away of Look, IPC's celebrity-fronted street fashion weekly launch. The sampling exercise comes a week ahead of the magazine's debut at £1.30 - 50p cheaper than Emap's Grazia - on Tuesday, 6 February. Copies will be given away:

in supermarkets and Marks & Spencer;
with the free daily newspaper, thelondonpaper;
in 10 shopping centres;
in branches of WH Smith;
bagged with Now, IPC's celebrity weekly.
IPC's 'Project Honey' - a launch with French partner Group Marie Claire - will be a 'glossy high-street fashion weekly' called Look, with an investment over two years of £18m. The target is to to sell 250,000 copies a week after a year on sale. Samples will go out in the last week in January with the first issue going on sale on Tuesday, 6 February. The editor will be Ali Hall, former More! chief.

IPC describes the title as 'a mix of up-to-the-minute affordable fashion, high street shopping advice, celebrity style and gossip'. The dummy cover, left and below, looks like a cruder, more cluttered version of Grazia, with a fatter masthead typeface, clunky boxes, a similar colour palette and is far more wordy.

The title will aim at women aged between 18 and 30 who have left home but have yet to settle down. In 2013, PC was quoting a median age of 24. The website was launched in 2010. This was followed by an iPad edition.

IPC profile


Love it magazine cover
Love It! magazine front cover

 

 

Love It! Back to top

News Magazines, real life, 7-13 February 2006 (every Tuesday). 30p (60p). 68pp.
Ed: Karen Pasquali Jones
Whereas Bauer's Take a Break and IPC’s Chat avoided celebrities, Love It! added them to the real life mix. Rival Pick Me Up from IPC responded with half-price vouchers in the Sunday Mirror (the paper and IPC were once both part of Reed) and Nat Mags' ran posters in WH Smith promoting Real People as a new magazine.

News Magazines profile


Lucky Charm magazine front cover
Lucky Charm magazine front cover

 

Lucky Charm [closed] Back to top

15 April 1934 Fleetway no7



modern weekly magazine
Modern Weekly magazine first issue front cover

 

Modern Weekly [closed] Back to top

First issue cover from April 1926



mother and home
Mother and Home magazine front cover (February 1915)

 

Mother and Home [closed] Back to top

 




My Queen Library magazine front cover. This 13 November 1906 issue devoted its first 36 pages to a complete story, 'A Lady of Fortune' by Ernest Gaver. Three pages carried a serial, 'The Seller of Souls' by T.G. Dowling-Maitland, then there was a Graphology Corner and Our Matrimonial Page of lonely hearts items


 

My Queen Library [closed] To top

Aldine Publishing, fiction, 1896-1914
Aldine specialised in penny fiction weeklies for youngsters and adults, here in the form of romantic fiction. A rambling rose is intertwined around the title and frames the crude letterpress image.


My Weekly magazine front cover
My Weekly magazine front cover


 

My Weekly Back to top

DC Thomson, Dundee. Traditional, April 1910-
Centenary issue
DC Thomson profile


 

 

New! Back to top

Northern & Shell, celebrity, March 2003
Cut-price entrant at 70p
March. Northern & Shell, London. 60p; 68 pages. Editor: Kirsty Mouatt
'Celebrity action' from publisher of OK!, the Express and Star daily newspapers, as well as top-shelf magazines. Heat ran a spoiler in the same week, launching a stapled-in gossip magazine called Ooh! Scandal! Both magazines ran Victoria Beckham, Posh Spice, on the cover
Northern & Shell profile


Now magazine: first issue cover
Now magazine front cover

Reality TV Now magazine
Now magazine spin-off Reality TV front cover



 

Now Top

IPC, celebrity, 1996-
Australian-born actor Mel Gibson was on the first cover.  Took over Gruner + Jahr’s Here! In 2006, IPC has put out several spin-offs from its gossip weekly, including Nowmagazine.co.uk and a series of specials, including Reality TV Now, Teen Now (6 times a year), Diet Now and Style Now. IN 2006, it also launched a book, Celebrity Passions.
Target market is ABC1 women with a median age of 28
As well as the website, there are UK, international and North America iPad editions.
Now Daily website
IPC profile


OK! first issue cover
OK! magazine front cover - first issue of the monthly launch

OK! first weekly issue cover
OK! magazine front cover with Joan Collins, one of the biggest cover stars for 50 year on the first weekly cover OK! magazine; Apr 4 97; now monthly; Northern + Shell
OK! magazine front cover - the weird world of Michael Jackson and his baby

 

OK! Back to top

Northern & Shell. Celebrity. Monthly/weekly. April 1993-
Richard Desmond had started with International Musician in 1974 to build Northern & Shell into a pornographic publishing empire with the franchise for Penthouse and more downmarket men's titles such as Asian Babes. There were faltering attempts to move into the mainstream, buying titles such as Running and Venture UK but these had little success until the launch of OK! in April 1993. This was at first a large format monthly competing with weekly Hello! A 16-page preview was distributed with the Sunday Express (one of papers N&S was to take over in 2000).

OK! was taken weekly by ex-Woman's Own, TV Times and BBC/Redwood editor Richard Barber in March 1996.

Northern & Shell profile




 

Ooh! Scandal! [closed] Back to top


Heat ran a spoiler in the same week, launching a stapled-in gossip magazine called Ooh! Scandal! Both magazines ran Victoria Beckham, Posh Spice, on the cover.
Emap profile
Bauer profile


Peg's Paper magazine front cover
Peg's Paper magazine front cover
Peg's Paper Glamour magazine front cover
Peg's Paper and Glamour magazine front cover - but note the stress on the Glamour

 

Peg’s Paper [closed] Back to top

In Maopies at the tim.'
and Glamour


people's friend 1869
People's Friend magazine first issue cover

 

People's Friend Back to top

DC Thomson, 1869-
Began as ‘a weekly miscellany of popular and instructive literature’ and evolved into ‘the famous story magazine’. The front covers are usually illustrated landscapes, although it does break into photography for royal subjects.
DC Thomson profile


Pick Me Up women's weekly first issue cover
Pick Me Up magazine front cover

 

Pick Me Up Back to top

IPC, real life, Thursday, 20 January 2006
June Smith-Sheppard moved over from the editorship of Chat to launch 'Project Spitfire'. IPC Media said it gave away 3.5 million copies with Woman, Now, Chat and What’s on TV, in what it claimed as the biggest sampling exercise yet seen in the UK.
The company claims £6 million has been committed to marketing Pick Me Up in 2005 with a national TV campaign. ‘Mums and housewives’ with a median age of 32.
Special issues each year based on the magazine’s contents includes nine seasonal issues and four ‘best-ofs.

There are iPad editions for both the magazine and the specials with UK and
North American versions.
Pick Me Up website

IPC Media profile


Real cover with new masthead
Real magazine front cover

 

Real Back to top

Bauer/Essential/Burda, glossy fortnightly
Bauer, a German group, had launched Real as a glossy weekly, but sold the title in 2004 to Essential, which was taken over by Full House publisher Burda, another German company, in 2006. In August that year, Essential settled a legal challenge from HFUK that had lastedd 3 years. Then, Real had changed its masthead – and HFUK claimed it was too similar to its monthly Red. Essential had to pay HFUK’s costs, estimated as being up to £1 million.
IPC Media profile


Real People magazine  first issue cover
Real People magazine front cover

 

Real People Back to top

ACP-NatMags, real life, January 2006
The joint venture company formed by Best owner National Magazines and Australia's ACP put a £6m marketing budget behind codename Project Star to launch as Real People.


Red Letter magazine
Red Letter magazine front cover

 

Red Letter Back to top

Fiction


Red STar magazine front cover
Red Star Weekly magazine front cover

 

Red Star Weekly Back to top

DC Thomson

DC Thomson profile


Reveal magazine launch issue cover
Reveal magazine front cover

 

Reveal Back to top

National Magazines/ACP-NatMags
NatMags had taken over Best – its first weekly – and monthly Prima from Gruner & Jahr when the German publisher quit the UK in 2000. Reveal was launched with a £16m campaign to add bulk to the weekly offering. Also, the supermarkets, which had become a powerful force in magazine publishing, wanted the higher turnover that weeklies offered.
In 2004, NatMags formed ACP-NatMags, a partnership with Australian Consolidated Press to produce its weekly magazines in the UK.


Riva launch issue cover with Jerry Hall
Riva magazine front cover
Riva cover Raquel WelshRiva magazine front cover

 

Riva [closed] Back to top

13 September-25 October 1988. Carlton / IPC, weekly. Ed: Sally O'Sullivan
Carlton's Riva aimed to have ‘the pace of a weekly with the gloss of a monthly’. Cost 50p and first issue had model Jerry Hall (Mick Jagger's girlfriend) on cover. At £7.5 million, the launch budget was then the largest in Britain. (Bauer's weekly Bella had cost £5m the previous year.) Riva was part of a response by Carlton and IPC owner Reed to incursions in the previous year - Marie Claire to compete with Elle and Vogue at the top end of the fashion market; Essentials, a practical monthly up against Prima; and Riva facing Best and Hello!.

IPC Media profile


Star magazine
Star magazine cover from 2011

 

Star Back to top

Northern & Shell, 8 November 2003, celebrity, £1.50; 196pp. Ed: Martin Smith
A weekly magazine based on the celebrity-driven, downmarket strategy of the company’s daily newspaper, the Star, which has been one of the few papers to show much of a sales growth in recent years. Cover choice of Jade Goodey, from the Big Brother TV series.
Northern & Shell profile


Stylistt magazine 2011
Stylist magazine, a free weekly

 

Stylist Back to top

Free weekly.


 

 

Take 5 Back to top

Northern & Shell, TV listings, 2005
OK! and Daily Express publisher Northern & Shell launched this cheap woman-focused TV listings title but it did not last long.
11-17 March issue. Northern & Shell, London. 60p; 24pp.
The print run is 250,000, with a sales target of 150,000.
Northern & Shell profile


Take A Break magazine front cover
Take A Break magazine first issue front cover. The cover photo was by Jeany Savage

 

Take A Break Back to top

Bauer Publishing, classic, 17 March 1990-
Lori Miles was launch editor for Take A Break, which was sold for 10p in its first two weeks (35p after that; 56 pages on Thursdays). It was printed by Druck in Cologne. The editorial strateegy was 'all about enjoyment, not changing your life'. It was full of puzzles and prizes alongside articles on real life, fashion, beauty, food, home and travel. The target market is C1C2 women aged 25-55 with children.

Monthly spin-offs include:

  • Take A Break Fiction Feast (April 1994-)
  • Take A Break Fate & Fortune (Nov 2001-)
  • Take A Break music CDs

Bauer profile


Take It Easy magazine
Red Star Weekly magazine front cover

 

Take It Easy! Back to top

Free magazine with tthe Sunday People
Compare the design with paid titles such as Pick Me Up!



That's Life first sample issue
Front cover of a free sampler for That’s Life magazine

 

That's Life Back to top

H Bauer, real life, 5 June 1995 (Thursdays)-
That's Life aimed to sell to 30-something women using the most popular elements from Bauer's other weeklies, Take a Break and Bella, such as true-life stories, fashion, beauty and recipes. Prizes for competitions were set at £13,000. Some four million 40-page sample copies were distributed with Take a Break, TV Quick and Bella. After the sample, the first issue was priced at 20p and later editions cost 42p. Only two of the first issue's 56 pages were allocated to advertising.
Bauer set a launch print run of 1.5 million - shipped in from Germany - which was expected to settle down at 500,0000.

The target market is young mass-market women with children.
Bauer profile


Weekly Welcome magazine front cover
Woman’s Welcome magazine front cover

 

Weekly Welcome [closed] Back to top

Baunightly



Woman magazine
Woman cover in early 2014

 

Woman Back to top

Odhams, 1937-
Since its launch, Woman has competed with Woman's Own (Newnes) and Woman's Weekly (Amalgamated) to be the top-selling title. The three great rivals ended up as sister titles when their companies merged to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m and 1.8m each.

IPC describes its readership as 73% ABC1C2, with a median age of 54. Its sales were about 250,000 copies a week at the start of 2014, with two readers per copy according to NRS data.
Woman magazine website
Sample issue of Woman at Yudu

IPC Media profile


Woman's Companion magazine
Woman's Companion magazine front cover (1956)

 

Woman's Companion [closed] Back to top

Odhams Press, 1927-61?, classic.
The ‘journal of beauty’ is how Odhams regarded Woman's Companion in 1938. The issue shown here is from February 1938 (232 x 300mm, stapled, 80 pages, 6d) when it was based at Martlett Court in London’s Covent Garden. By 1956 it had absorbed Home Companion and was published on Thursdays using much lower production values and a smaller format (190 x 277mm). It printed a ruler vertically on the back cover alongside the advert

Odhams was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


Woman's Day magazine front cover
Woman’s Day magazine front cover for the first issue

 

Woman's Day [closed] Back to top

George Newnes, classic, 22 March 1958-?
Sun Printers in Watford produced all the big run magazines for Newnes. It cost 5d for 62 pages and came out on Tuesdays. Colour was used on the centre spread for knitting patterns. There was also a colour reader offer: perfume for 1/9. A pull-out knitting booklet occupied the centre eight pages. There was also a 16-page gift ‘book’ on DIY. Later, Woman's Day carried a column by the prolific romantic fiction writer Barbara Cartland. It sold about 900,000 copies a week in its first year.

Newnes was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


Woman's Friend magazine
Woman’s Friend magazine front cover for 28 October 1933, when it cost 2d for 52 pages

 

Woman's Friend [closed] To top

Pearson’s (Newnes), classic, 1924-50
Women's Friend was published by Pearson's from its Henrietta Street offices in London's Covent Garden. Pearson's was controlled by George Newnes but the companies were run separately, though the printing was combined into Newnes & Pearson Printing, based in Exmoor St, Ladbroke Grove. In the mid-1930s, Newnes tried to buy Sun Printers but set up its own print works in Watford, Herts, in 1937 after it had been rebuffed. The Art Deco Odhams works is still a print plant to this day, although the Sun site - probably the biggest in the world in the 1930s - has been demolished.

Women's Friend was a downmarket title with poor production values compared with Woman's Own and Woman.

Odhams/Newnes was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


Woman's Illustrated magazine
Woman's Illustrated magazine from 1946

Woman's Illustrated magazine
Woman's Illustrated magazine from 1961

 

Woman's Illustrated [closed] Back to top

Amalgamated, illustrated, 1936-1961?
Woman's Illustrated came out every Friday and followed the weekly pattern of colour cover and centre spread in thhe 1950s. Sales peaked at about 800,000 in 1960.

Amalgamated was one of the companies that merged to form IPC in the early 1960s.

IPC Media profile


Women at war : Woman's Life magazine
Woman’s Life magazine front cover in 1916 showing a ‘uniform’ for the war-worker

Woman's Life magazine front cover
Woman’s Life magazine front cover in 1926

 

Woman's Life [closed] Back to top

George Newnes, 1895-34
Woman's Life took over Betty's Weekly in 1914 but was itself merged into Woman’s Own in 1934.

Newnes was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


Woman's Mirror magazine front cover
Woman’s Mirror magazine front cover
Woman's Mirror with Michael caine
Woman’s Mirror magazine front cover
Woman's Mirror magazine front coverWoman’s Mirror magazine front cover

 

Woman's Mirror [closed] Back to top

Fleetway, 1960-67. News
Woman's Mirror was a product of the takeover of Fleetway by Mirror Group. It was 'The news magazine for women', with 72 pages in its first issue, which featured a Marilyn Monroe cover and 4 pages inside by Maurice Zolotow alongside a Cecil Beaton photograph. Also in the issue was a colour centre spread of Japanese pearl-divers – who later featured in the You Only Live Twice Bond film.

In 1967, it was merged into sister title Woman.

Fleetway was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


Woman's  magazine - Horner
Woman’s Own magazine from 1914

Woman's Own magazine - Horner
Woman’s Own magazine from 1916 with photographic cover

 

Woman's Own [Horner - closed]

W.B. Horner 1914-1920?
Compare with Newnes/IPC title of the same name launched in 1932
IPC Media profile


Woman’s Own magazine - Newnes
Woman’s Own magazine from 1933
Woman's Own cover
Woman’s Own cover in early 2014

 

Woman's Own Back to top

George Newnes/IPC. 1932-
Woman’s Own began using gravure supplements in the early 1930s, calling itself ‘The family favourite’, and then ‘the world’s finest weekly paper’ when it switched to colour gravure in 1937.

Since the late 1930s, Woman's Own competed with Woman (Odhams) and Woman's Weekly (Amalgamated) to be the top-selling title. The three great rivals ended up as sister titles when their companies merged to become IPC. Their sales peaked in about 1959, at about 3.1m, 2.6m and 1.8m each.

IPC describes its readership as 71% ABC1C2, with a median age of 51. Its sales were about 225,000 copies a week at the start of 2014.

Woman's Own website

IPC Media profile


Woman's Pictorial magazine front cover
Woman's Pictorial cover from
7 March 1936
Woman's Pictorial magazine front coverWoman's Pictorial cover from
6 October 1945
Woman's Pictorial magazine front coverWoman's Pictorial cover from
19 December 1953

 

Woman's Pictorial [closed] Top

Amalgamated Press, Fleetway House, London EC4. 56+4pp.3d. outer cover colour only
Cover flash – enlarged Christmas number
biography of  Prince Of Wales (later to abdicate) by W & L Townsend; photos by W&D Downey (V&A)
232 x 310mm
Miss Compton Collier portrait of the great, great grandchildren on the Earl of Elgin. Examples of her work were published in almost every copy of the Tatler and Sketch magazines during the 1910s and 1920s. NPG
Maurice Beck and Helen Macgregor (1887-1960) worked together in a studio in Marylebone where they were photographers for British Vogue.
There goes the man I love by Dorothy Black (The summer of 1949, she assisted Marion Crawford to writing a series of features on life with Princess Margaret). Ill Frank Oldham (US?)
Myself – as I think others see me by Beverley Nichols. (1898–1983) was a prolific writer on subjects ranging from religion to politics and travel. Wrote six novels, five detective mysteries, four children's stories, six autobiographies, and six plays, perhaps best remembered for his gardening books. Wrote Nellie Melba biography. Pic Foulsham & Banfield NPG
P12: photo of Jill Esmond Moore by Janet Jevons NPG
P13 What women talk about by ‘Clarissa’: Fashion revelations; Princess ‘Lillybet’; Chokers. Plug for Woman’s Journal – Beverley Nichols on Prince of Wales. H.G. Wells story with his illustrations. Photos: Yevonde, Dorothy Wilding (Dorothy Wilding began as an apprentice to Bond Street photographer Marian Neilson. Wilding was the first woman to be appointed as the Official Royal Photographer for the 1937 Coronation and opened a second studio in New York in the same year. autobiography In Pursuit of Perfection was published in 1958, Balmain
The rev Dick Sheppard on Talking shop
AD for Sun-Maid Raisin Growers with Monsieur Berthaud, chef at the May Fair Hotel
The Party by Marguerite Steen (The Gilt Cage published in 1927; Ellen Terry biography; Matador 1934 The Sun Is My Undoing 1941)
P26 half-page plug for I See All, a pictorial encyclopaedia from Algamated in fortnightly parts edited by Arthur  Mee of ‘Children’s Newspaper’ fame
Alas – it’s Monday cartoon strip by ‘ a business girl’ ill H. Powis
Reader services were an important part of the offering, including ‘The greatest mothercraft service ever organised in this country’. Articles on babies and children by Nurse McKay folowed the methods espouseed by Frederick Truby King.

In 1953, it ran recipes by Elizabeth Craig.

Amalgamated was one of the companies that merged to form IPC in the early 1960s.

IPC Media profile



Woman's Realm magazine front coverWoman's Realm magazine front cover
Woman's Realm magazine front coverWoman's Realm magazine front cover
Woman's Realm magazine, IPC
Woman's Realm magazine front cover from

 

Woman's Realm [closed] Top

Odhams Press/IPC, classic, 22 February 1958-2001
Launched in 1958 and merged with Woman's Weekly in 2001. Included double-page spread promoting 'merger' with 3 coupons worth 32p off next 3 issues of Woman's Weekly, which itself carried reader gifts: Morse audio book; picture frame and handcream. Both titles had seen 15% circulation falls in a year.

Strategy was for older readers to go with the merger while younger ones gravitated to new launch Your Life. Interestingly, April 10 issue masthead had the 'm' covered over, making it look like a spoiler for the launch of Real. 24 April was the last issue as the editor was Mary Frances.
IPC Media profile


woman's way 1929
Woman's Way cover from 1929

 

Woman's Way [closed] Back to top



woman's way (Ireland)
Woman's Way cover from 1963

 

Woman's Way (Ireland) [closed]

Ireland


Woman's Weekly magazine front cover
Woman's Weekly magazine front cover
Woman's Weekly magazine front coverWoman's Weekly magazine front cover
Woman's Weekly magazine front cover
Woman's Weekly magazine front cover
Woman's Weekly magazine front cover
Woman's Weekly magazine front cover
Woman's Weekly magazine front coverWoman's Weekly
magazine front cover
Woman's Weekly magazine front coverWoman's Weekly
magazine front cover
Woman's Weekly magazine front coverWoman's Weekly celebrated its centenary by giving away a reproduction copy of the first issue

 

Woman's Weekly [closed] Top

Amalgamated Press/IPC. 1911-
Since the late 1930s, Woman's Weekly competed with Woman (Odhams) and Woman's Own (Newnes) to be the top-selling title. The three great rivals ended up as sister titles when their companies merged to become IPC. Their sales peaked in about 1959, at about 3.1m, 2.6m and 1.8m each.

IPC describes its readership as 66% ABC1C2, with a median age of 62. Its sales were about 307,000 copies a week at the start of 2014 - meaning it had overhauled the other two since 1960.

IPC has launched iPad UK, international and North America editions as well as fiction, knitting and craft print specials.

Woman's Weekly celebrated its centenary in 2011 by giving away a reproduction copy of the first issue. Magazine collectors should be wary of these being passed off as original issues.

IPC Media profile


Woman's World magazine front cover
Woman's World magazine front cover (27 February 1915)
Woman's World magazine front coverWoman's World magazine front cover

 

Woman's World [closed] To top

Amalgamated, traditional, 1905?-1956?
1915/02/27  493    
() 27 February 1915 (180x260mm, stapled, 44 pages)
The favourite paper of a million homes. Every Monday
‘Sally in our alley’ by H. Gregory Hill cover
Send in 6d for a horseshoe to send to troops
First stanza is from a poem by Henry Carey 1687–1743. Poem is set to music on p177. The lyrics are:

Of all the girls that are so smart
There’s none like little Sally,
She is the darling of my heart,
And she lives in our alley.

Oh, when I’m dressed in all my best
To walk abroad with Sally;
She is the darling of my heart,
And she dwells in our alley.

Advert in text for ‘The family favourite’ with a free wishbone button with No 2. 1d
P183 ad for Daily Mirror, The great picture newspaper

There was also a monthly glossy called Woman's World (1978-1990).

Amalgamated was one of the companies that merged to form IPC in the early 1960s.
IPC Media profile


You magazine Angelina Jolie cover
You magazine first issue cover of Angelie Jolie. You had been a big success for the Mail on Sunday - credited by some with saving the paper after a faltering launch - but it failed to survive as a paid-for standalone magazine

 

You [Mail on Sunday] Back to top

Mail on Sunday supplement, Mar-Aug 2006
The fact that Daily Express owner Richard Desmond had been so successful with OK! and that Rupert Murdoch’s News International had launched Love It!, may have been the spur for the Daily Mail to try to launch its supplement as a paid-for magazine. However, this only lasted until August.

Murdoch had seen what was going on in magazines and decided to get a piece of the action. A News International magazines division was set up and February 2006 saw the arrival of Love It!. The Mail on Sunday also had its eyes on women's weeklies and put out its You supplement as a separately sold magazine, but this only lasted until August.
Mail on Sunday profile


Your Life first issue cover
Your Life launch issue cover

 

Your Life [closed] Back to top

IPC, 2001-?
Replacement for Woman’s Journal. 'Your Life - Live It Up'. Target ABC1s aged 35-60. Better production values than Woman's Realm with heavier cover (though still varnished rather than laminated). Launch supported by a celebrity-based, £2m five-week marketing campaign featuring 1960s model Twiggy with press and radio advertising and point-of-sale material. However, Your Life failed to gain readers as they switched from more traditional women’s genres to celebrity launches
IPC Media profile