Women's magazines
– sales figures 1938-59

The table below gives sales figures for women's magazines in four of the years between 1938 and 1959. The sales figures cover women's weeklies and women's monthlies, plus the odd fortnightly.

The women's magazines are listed by publisher:

  • Odham's Press;
  • Newnes & Pearson;
  • Algamated Press, which became Fleetway;
  • National Magazines;
  • Conde Nast;
  • Weldon's (which by 1953 was part of Amalgamated).
In the 10 years after 1959, British magazine publishing was characterised by a contraction in the number of companies, with all the above but National and Conde Nast being part of IPC by 1970.

Women's magazines sales figures (1938-59)

Publisher/Magazine 1938 1952 1953 1959
Odham's Press
Woman (W) 750,000 2,227,000 2,551,000 3,173,000
Everywoman (M) 100,000 316,000 312,000 302,000
Ideal Home (M) 45,000 118,000 138,000 241,000
Mother (M) 115,000 77,000 83,000 66,000
Woman's Realm (W) 1,253,000

Newnes & Pearson
Woman's Own (W) 357,000 1,770,000 2,124,000 2,405,000
Home Notes (W) 151,000 299,000 287,000
Modern Woman (M) 95,000 197,000 231,000 181,000
Homes & Gardens (M) 24,000 114,000 145,000
Woman's Day (W) 918,000

Amalgamated Press/Fleetway
Woman's Weekly (W) 498,000 1,746,000 1,816,000 1,512,000
Woman's Illustrated (W) 148,000 516,000 535,000 801,000
Home Chat (W) 127,000 283,000 280,000
Woman's Companion (W) 176,000 209,000 221,000
Woman's Pictorial (W) 121,000 203,000 181,000
Woman & Home (M) 301,000 371,000 917,000 694,000
My Home (M) 189,000 460,000 449,000
Woman's Journal (M) 115,000 288,000 288,000 266,000
Wife & Home (M) 131,000 312,000 295,000
Woman & Beauty (M) 133,000 140,000 130,000 129,000
Honey (M; forecast) 250,000

National Magazine
Good Housekeeping (M) 123,000 200,000 187,000 194,000
Vanity Fair (M) 137,000 150,000 197,000
Harper's Bazaar (M) 35-40,000 57,000 57,000 55,000
She (W) 291,000
House Beautiful (M) 121,000

Conde Nast
Vogue (F) 40-45,000 150,000 150,000 160,000
House & Garden (M) 30,000 41,000 46,000

Weldon's (Amalgamated)
Weldon's Ladies' Journal (M) 229,000 180,000 168,000 closed 1954
Good Taste (M) 59,000 102,000 99,000
Mother & Home (M) 62,000 131,000 119,000

Other publishers
Britannia & Eve (M) 82,000 80,000 80,000 closed 1957
Housewife (M) 203,000 200,000 200,000
The Lady (W) 25,000 71,000 76,000 89,000
The Queen (F) 8,000 43,000 51,000 52,000
Tatler (M) 66,000 66,000 50,000

*Sources: 'Modes and morals', Economist, 28 Nov 1953, pp642-4; 'Struggle for George Newnes,' 23 May, p761; 'Petticoat battleground,' Economist, 21 Nov 1959, pp745-747
W=weekly woman's magazine; M=monthly woman's magazine; F=fortnightly woman's magazine