Women's magazines - sales figures 1938-59

The table below gives sales figures for woman's magazines in four of the years between 1938 and 1959. The sales figures cover women's weekies and women's monthlies, plus the odd fortnightly.

The women's magazines are listed by publisher:

  • Odham's Press;
  • Newnes & Pearson;
  • Algamated Press, which changed its name to Fleetway;
  • National Magazines;
  • Conde Nast;
  • Weldon's (which by 1953 was part of Amalgamated).

In the 10 years after 1959, British magazine publishing was characterised by a contraction in the number of companies, with all but National and Conde Nast being part of IPC by 1970.


Women's magazines sales figures (1938-59) Top

Publisher/Magazine
1938
1952
1953
1959
Odham's Press
Woman (W)
750,000
2,227,000
2,551,000
3,173,000
Everywoman (M)
100,000
316,000
312,000
302,000
Ideal Home (M)
45,000
118,000
138,000
241,000
Mother
115,000
77,000
83,000
66,000
Woman's Realm       1,253,000
Newnes & Pearson
Woman's Own (W)
357,000
1,770,000
2,124,000
2,405,000
Home Notes (W)
151,000
299,000
287,000
 
Modern Woman (M)
95,000
197,000
231,000
181,000
Homes & Gardens (M)
24,000
114,000
145,000 
 
Woman's Day (W)
-
-
-
918,000
Algamated Press/Fleetway
Woman's Weekly (W)
498,000
1,746,000
1,816,000
1,512,000
Woman's Illustrated (W)
148,000
516,000
535,000
801,000
Home Chat (W)
127,000
283,000
280,000
 
Woman's Companion (W)
176,000
209,000
221,000
 
Woman's Pictorial (W)
121,000
203,000
181,000
 
Woman & Home (M)
301,000
371,000
917,000
694,000
My Home (M)
189,000
460,000
449,000
 
Woman's Journal (M)
115,000
288,000
288,000
266,000
Wife & Home (M)
131,000
312,000
295,000
 
Woman & Beauty (M)
133,000
140,000
130,000
129,000
Honey (forecast)
-
-
-
250,000
National Magazine
Good Housekeeping (M)
123,000
200,000
187,000
194,000
Vanity Fair (M)
-
137,000
150,000
197,000
Harper's Bazaar (M)
35-40,000
57,000
57,000
55,000
She
-
-
-
291,000
House Beautiful
-
-
-
121,000
Conde Nast
Vogue
40-45,000
150,000
150,000
160,000
House & Garden
-
30,000
41,000
46,000
Weldon's (Amalgamated)
Weldon's Ladies' Journal (M)
229,000
180,000
168,000
closed 1954
Good Taste (M)
59,000
102,000
99,000
 
Mother & Home (M)
62,000
131,000
119,000
 
Other publishers
Britannia & Eve (M)
82,000
80,000
80,000
closed 1957
Housewife (M)
-
203,000
200,000
200,000
The Lady (W)
25,000
71,000
76,000
89,000
The Queen (F)
8,000
43,000
51,000
52,000
Tatler (M)
-
66,000
66,000
50,000

*Sources: 'Modes and morals', Economist, 28 Nov 1953, pp642-644; 'Struggle for George Newnes,' 23 May, p761; 'Petticoat battleground,' Economist, 21 Nov 1959, pp745-747

W=weekly woman's magazine; M=monthly woman's magazine; F=fortnightly woman's magazine