Women's monthly magazines:
Happy to More!

Happy [closed] Top

Northern & Shell, monthly, May 2005 -
A magazine devoted to shopping, which covers fashion, style, beauty and interiors, with Eilidh Macaskill as editor and Mark Hayman as creative director. High production values with glossy, heavy cover. Dennis failed with home shopping magazine PS in 2000. Closed in March 2007
Happy website
Northern & Shell profile

Harper’s Bazaar (UK) Back to top

National Magazines, monthly, 1929-1970; 2006-
Harper’s Bazaar dates back to 1867 in US. It was bought by Hearst (owner of NatMags) in 1912. It launched in the UK in 1929. In 1970, took over Queen and became Harper’s and Queen until 2006, when it reverted to the old name, by which it was known everywhere else in the world.

According to the NatMags website, the company 'took over Queen for free, in return for a commitment to give the printing contract for the newly merged title to owner Michael Lewis ... Circulation was boosted, and advertising soared. It has been generally judged to be the only truly successful "marriage" of two titles in the women's market.'

US editor-in-chief has been Glenda Bailey since May 2001. Before that, she edited the US edition of Marie Claire (since 1996). Bailey made her name launching the UK edition of Marie Claire in 1988. Her first editorship was Honey in 1986.

Harpers & Queen Top

National Magazines, monthly, 1970 - 2006
Title created when Harper’s Bazaar took over Queen in 1970. Reverted to old name in 2006.

Honey [closed] Back to top

Fleetway/IPC, monthly, Apr 1960 - September 1986
Seminal fashion magazine for young women in the 1960s and 1970s. Regarded as the first teenage magazine. Launch editor was Audrey Slaughter (though only writers credited) for Fleetway Publications Ltd (Fleetway House, Farringdon St., London EC4). David Bailey did the cover shot for the Nov 1962 issue. Tag line first introduced in Oct 1960: 'For the teens and twenties.' By 1962 this had become: 'Young, gay and get-ahead.'

The magazine took over Woman & Beauty in 1964 and at its height sold about 250,000 copies a month. Sales slid in the 1980s with the Jan-Jun 1980 figure of 214,349 falling to 158,438 for the same period in 1982, a drop of a quarter.

In May 1986, IPC announced its closure and it was merged into 19. September was the cover date on the last issue, which featured an article on the best of Honey and promoted it as a 'collector's item'. The Times quoted publisher Heather Love as saying that the main reason for the closure was the lack of co-operation from the staff with new editor, Glenda Bailey. She had been appointed in January to give the magazine a new direction. Bailey later went on to launch Marie Claire.
IPC profile

In Style (UK) Top

IPC Media, monthly, March 2001-
Launch by Time Life of the US, which placed it with IPC Media when parent Time Warner bought IPC in 2001. Celebrity lifestyle, beauty and fashion with high production values. While it did not make the same initial splash as Glamour, has established itself. Editor Dee Nolan (who also launched Metropolitan Home in 1990). In April 2007, InStyle launched a handbag format version and a website
IPC profile

London Life [closed] Top

9 October 1965-1966?
This new weekly incorporated Tatler but only lasted a couple of years. The editor Mark Boxer (who had spent three years as editor establishing the Sunday Time Magazine, before that was art director of Queen,and became editor of Tatler in 1983). The magazine aimed to banish the crusty old society world of Tatler and herald the new Swinging London.
Tatler

Looks / Celebrity Looks [closed] Top

Emap/Emap Elan, September 1985- February 2002
Emap spent £500,000 on the launch of this fashion, beauty and haircare monthly aimed at young women aged 16-24. The launch included £400,000 spent on TV advertising and 400,000 copies of a preview issue were given away with the 18 September issue of Just 17. The first issue cost 70p for 96 pages with a print run of 200,000 - an industry rule of thumb would suggest the company was aiming for a settle-down circulation of 140,000. Ramune Burns was the editor under editorial director David Hepworth.

It was an immediate success with a first ABC figure of 137,017.

Burns left in July 1988 and took up a launch editor post at contract publisher Redwood on BBC Holidays 89. Morag Prunty took over the editor's chair.

The main teen magazines in 1988 are given in Table 1.

In 1989, Mandi Norwood was appointed editor of Looks. (However, by January 1991 she was in the editor's chair at Company, taking over from Gill Hudson.)

By 1992, Looks was selling 231,083 but this was the peak of its sales. In December 1997, Emap Elan repositioned the title in an attempt to boost sales, which had fallen to 151,000. Eleni Kyriacou became editor. The magazine was redesigned with more emphasis on celebrities and reader make-overs. Publishing director Delyth Smith said the approach was driven by changes in the teenage magazine market, with the success of ‘baby glossies’, such as Emap's own It's Bliss and Futura's Sugar. In December, BBC Magazines announced the closure of its TV spin-off style magazine, Clothes Show. Earlier in the year, Emap had relaunched Just Seventeen as J17, taking it from weekly to monthly.

In May 2001, Looks changed its name to Celebrity Looks, though editor Margi Conklin said the change just reflected what had been the case since 1998. However, in February 2002, Celebrity Looks closed.

Marie Claire (UK) Back to top

IPC Media/Marie Claire Album, monthly, 1988 -
Joint venture between British and French groups. Available in cut-down A4 and 'travel-size' (in London commuter area) since September 2004, when it also cut its cover price from £3 to £2.50. Made a big fuss of running Brad Pitt on the cover and before him David Beckham. Glenda Bailey – now at Harper’s Bazaar in US - made her name launching the UK edition in 1988. After a slow start in the UK in 1988, it grew to challenge Cosmopolitan as the top women's monthly in the early 1990s, when it was famed for its intelligent approach with reportage and serious features.

Original version founded in France in 1937 by industrialist Jean Prouvost. One of France's leading up-market women's magazines. First international edition was Japan in 1982. US edition began as a bi-monthly in March/April 1995 and went monthly in September 1995.
IPC profile

Mirabella (UK) [closed] Top

Murdoch Magazines/News International, monthly, September 1990- May 1991
An attempt by Rupert Murdoch to launch another of his US titles in the UK, following the success of New Woman. Mirabella was a magazine designed to appeal to stylish, older women. In a controversial move, the launch issue was priced at £1 (usual cover price £2.20). The editor was Lesley White. Promotion included a 48-page insert in copies of Murdoch's Sunday Times newspaper distributed in the South-East (an idea used for the launch of Murdoch/Hachette’s Elle). Isabella Rossellini was on the cover, though this related to a disappointing single-page feature. In what appeared to be a spoiler, the October issue of National Magazine's Harpers and Queen, which appeared in the shops two weeks earlier, also had the Blue Velvet actress on its cover. Mirabella’s picture caption could be read as a riposte to H&Q: ‘The true Isabella. Much copied, never bettered.’

News International closed Mirabella in May 1991. It then sold Murdoch Magazines (Car, Supercar Classic, New Woman, Sky and TV Guide) to Emap. No official circulations figure had been recorded, but Mirabella was reported as not selling well and as a new title requiring investment would have been difficult to offload at the time, when the country was in recession. The title was originally launched by Murdoch in the US in 1989. Grace Mirabella, a former editor-in-chief of US Vogue was identified as the magazine's namesake and was the title’s communications director.
News International profile

Modern Woman [closed] Top

George Newnes (later part of IPC), 1925- (1960s?)
Printed by Sun Printers in Watford.

In 1962, Modern Woman was published on the 5th of each month. In the February issue, all three short stories were bought from the US:

1. 'I'd go anywhere with you' by Catharine Boyd. It was illustrated by Bob Peak, a US film poster artist – he did the early Star Trek films!
2. 'The indifferent guest’ by Wilma Shore. This was illustrated by Bernie Fuchs who painted J.F. Kennedy.
3. ‘A man of few words' by Dorothy Mackie Low. Illustrated by Joe Bowler, another US portrait painter .

Among the articles was a profile of Nancy Mitford article, discussing her book on etiquette, Noblesse Oblige. It quotes her as saying that the idea for U and non-U came out of a throwaway mention in an article for Encounter (the anti-communist, Anglo-US monthly that later turned out to have been funded by the CIA).

Other features were horoscopes by Leon Petulengro and a list of advertisers. Only 16 of the pages were in colour.

More! Top

Emap London Lifestyle, fortnightly, 6 April 1988 -
Women's lifestyle/fashion title for 16- to 24-years-olds. Most readers are single and at university or working and living at home. Sales stood at 277,000 at the end of 2005 and 271,629 at end of 2006 (though the title had gone monthly by then). In July 2007 it was announced that the title was to go weekly from September.
More! website
Emap profile