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Magazine launches & events 1998 Back to launches

Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right. 

November/December. Alliance International Media. £2.75; 132 pages. Editor: Justin Evans
Men's magazine 'that makes your heart beat faster'. Angelica from television series Baywatch on the cover
Men's magazines case study

Real Health & Beauty
December 98/January 99. Attic Futura. £2.20; 100 pages. Editor: Mariana Van Coevorden
Attic Futura profile

BBC Tomorrow's World magazine Tomorrow's World - closes
December. BBC Worldwide. Editor: Nik Berg
'... the science and technology magazines sector remains a niche market,' said the publisher in Media Week. It had hoped for 80,000 sales, yet came in with March-May ABC of 61,314 
BBC Magazines profile

Cream first issue cover

December. John Brown. £2.75, 100 pages.
A Bizarre special 'for men with bottle'.
John Brown profile

December. Future. £1 (£2.70). Editor: Matt Bielby 
Lara Croft cover. Aims to 'do for gaming what Q does for music.'
Future profile

European - closes
14-20 December. 
Weekly tabloid magazine had relaunched on 27 November 1997 from broadsheet newspaper format (originally launched by Mirror Group under Robert Maxwell)
Mirror Group profile
European case study

Total Film magazine Total Film - with Star Wars CD-Rom
December. Future. Issue 23 
Star Wars CD-Rom
Future profile

Vital magazine launch issue cover Vital
Winter. Gruner & Jahr. £1.95 132 pages. Editor: Helena Jaworski-Lang
Health, beauty and fitness.
Gruner & Jahr profile 

Autumn/Winter. National Magazines. £2.80, 148 pages. Editor: Paul Colbert.
'For the man with everything'
Nat Mags profile

Practical Parenting on TV
November 23. IPC
Masthead television title on Living channel
IPC profile

Eva magazine Eva - closes
November 18. IPC. 75p 
'For the girl who wants it all.'  January to June ABC sales of 152,800 were down by 30%. Had been  repositioned in March as a girls' glossy from a Take a Break clone.  Sept 94 launch
IPC profile

Front men's magazine with 3D specs
Front: launch issue of the men's magazine with 3D specs
November. Cabal (second launch)
Described as 'Loaded for teenagers'. With 3D glasses. Controversial as seen as aimed to attract teenage male readers. The Nationwide building society refused to advertise; supermarkets Sainsbury's and Asda returned 24,000 copies; but the publisher said all 400,000 copies of the print run had sold. Asda stocked a limited number of issue 2
Men's magazines case study
Cabal profile

The Real Homes magazine
November. Cabal (first launch). 80p, 132 pages. Editor: Sarah Bravo. 
'Real style; real value; real ideas'
Cabal profile

Marie Claire (Australia) - censorship example 
September. Murdoch Magazines
Nipples censored by covering with printer's ink on picture on page 117 (editorial) and page134 (Superga pump advert). Copy bought in Jakarta for Rp87,700 (£4)

Kosmopolitan - first anniversary
September. PT Higina Alhadin
Licensed version of Cosmopolitan. Note rare title change: C makes sound 'Ch' in local language. First anniversary issue. Printed cover price of Rp18,000 increased to 28,500 in Regent Hotel (~£1.60). Year after monetary crisis in far east

Chief Executive Asia - relaunched
September. Asian Sources, 'Asia's largest trade publisher'.
New name: was World Executive's Digest

Untold first issue cover
Jazzie B, Linford Christie, Lenny Henry and Ozwald Boateng model for Untold
June/July. Untold Magazine, London.£2.50; 116pp. Metallic ink used on cover. Ed/publisher: Peter Akinti
Excellent editorial, design, cover and production make this black male lifestyle magazine stand out on the news shelves. Editor Peter Akinti had government minister Paul Boateng, comedian Lenny Henry, athlete Linford Christie, designer Ozwald Boateng and R & B producer interviewed for the first issue, and four of them modelled for the cover. Distributed by Time Out, so should get good coverage.
Men's magazines case study

Deluxe magazine first issue cover Deluxe
May. Wagadon. £2.50, stapled 164pp. Matt cover.
(Closed January/February 99)
Wagadon profile
Men's magazines case study 

FHM australia first issue coverFHM: Australian launch issue featured an 18-page article with models Isla Fisher, Emma Harrison, Mimi Macpherson, Donna Gubbay, and Melissa Tkautz as well as a fold-out cover of them all

FHM (Australia)
May. Emap Australia. AS5.95, 180 pages. Editor: Neil Ridgway
The front cover was a gatefold featuring Aussie models Isla Fisher & Emma Harrison (both on the front); with Mimi Macpherson; Donna Gubbay; and Melissa Tkautz on the fold-out. The five models were then featured in an 18-page article inside. A Tommy Hilfiger advert ran across the inside 3 pages of the fold-out'. 'It's a guy thing' was the selling line.
Emap profile

Men's magazines case study 
A to Z of men's magazines

BBC Good Homes
May. BBC Magazines. £2, 140 pages. Editor: Julie Savill
The 'must-have, can-buy magazine' 
BBC Magazines profile

BBC Tomorrow's World magazine Tomorrow's World
April. BBC. £1 (£2.75), 136 pages. Editor: Nik Berg
BBC Magazines profile

Living etc
April. IPC.£1 (£2.40); 148 pages. Editor: Sarah Bravo
First launch since buy-out by venture capital firm of IPC from Reed 
IPC profile

Food Illustrated
April. John Brown. £2.95; 132 pages. Editor: Neale Whitaker
Customer magazine publishers profiled
Magazine industry sectors
John Brown profile

Radio Times: Quentin Tarantino, Barry Norman
Radio Times double-facing cover
14-20 March. BBC London. 75p
The TV listings magazines played a clever trick with its cover design, particularly when it was shown on shelves in shops side-by-side. It showed film critic Barry Norman and director Resevoir Dogs director Quentin Tarantino. The company also used different covers some weeks, such as one issue with four different covers - each showing one of the four main characters from the children's series Teletubbies, Tinky Winky, Dipsy, Laa-Laa and Po.
BBC Magazines profile

No Limits World
March/Apr. Future. £2.75; 132 pages. Editor: Ali Stewart
Sister to Italian title
Future profile 

March/Apr. Beach. £2.80; 132 pages. Editor: Chris Taggart
'World's finest parenting magazine' 

Hello - 500th issue
March 14. With Three Tenors CD
Hello profile

Computer Active
February 26-March 11. VNU. 99p; 116 pages. Editor: Jan Howells
All in plain English

Red magazine

February. Hachette-Emap. £2.50; 196 pages. Editor: Kathryn Brown
With address book
Emap profile
Hachette UK profile
Women's glossies profiled

The Times Magazine - Saturday supplement
Sunday Times profile

Food & Travel
January. Fox; £2.50; 100 pages. Editor: Gill Williams

Ministry [Closed December 2002]
January. Dennis contract for Ministry of Sound club. Editor: Pauline Haldane
With Judge Jules mix CD
Dennis profile
Customer magazine publishers profiled
Magazine industry sectors

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