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Magazine launches & events 1996 Back to launches
Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right. |
Stuff
December/January. Dennis January/February 199 was the last issue, having reached an ABC sales figure of 64,183, against a target of 80,000. Then bought by Haymarket Haymarket profile Dennis profile Men's monthlies case study |
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Neon
December/January. Emap Metro. £1; 116 pages. Editor: Adam Higginbotham Another film magazine Competition on half-cover Emap profile |
| Rotations
November/December. Rotations UK. £2.95. Editor: Steve Edwards Round, die-cut format with CD. Packaged in plastic bag with card backing (to stop it rolling off the shelves?!) |
| Escape
November/December. Dennis. £2.50; 108 pages. Editor: Mark Higham Internet for men with focus on finding 'babe' sites. Jennifer Aniston on the cover. First version pulled for legal reasons Dennis profile Men's monthlies case study |
| Elle - 'see-through' bra
advert
December. Emap/Hachette. £2.30; 228 pages. Editor: Marie O'Riordan Helena Christensen cover by Kim Knott. Main feature: 'The 10 most glamorous people in the world'. Claims to be 'The world's biggest-selling fashion magazine' Bra advert used acetate sheet with T-shirt that could be turned over to reveal the bra Emap profile Women's monthlies profiled Women's monthlies covers |
| Uri Geller's Encounters
November. Paragon. £2.99; 84 pages. Editor: Geoff Harris. Cover gift: quartz crystal 'empowered' by the spoon-bending man himself Paragon profile |
 |
T3 - 'Tomorrow's Technology
Today'
November. Future. With card tag. £2.95. 124 pages. Matt finish to cover Future profile Men's monthlies case study |
| Sky Sports
November. Haymarket for Sky TV. £2.25; 148 pages. Editor: Jon Hotten Cover tagline: 'from the publishers of 442' (Haymarket's football monthly) Haymarket profile Contract publishers Magazine industry structure |
 Michael Caine - who owned Langan's restaurant in London - was on the cover of the first Eat Soup |
Eat Soup
Michael Caine - who owned stakes in Langan's restaurant and The Canteen in London - was on the cover of the first Eat Soup with an interview by Emily Pride and portrait by Harry Borden. The cover image showed Caine as Harry Palmer in the film version of Len Deighton's book, The Ipcress File. Deighton himself wrote cookery books and his characters often cook in both the books and films. In an interview for Campaign (14 June 1996), editor-in-chief Alan Lewis said the idea was to create a lifestyle magazine with ‘a whiff of the early days of Playboy, when it fulfilled a lifestyle role for a whole generation of men’. The initial print run was quoted as 70,000 with IPC aiming for a settle-down circulation figure of 45,000. However, Eat Soup was seen as before its time and closed within a year. |
 |
Now
24 October. IPC. 30p introductory price. Glossy. 60 pages. Editor: Lynn Cardy. Australian actor Mel Gibson on the cover. £50 vouchers for reader feedback In May 97, took over Gruner + Jahr's Here! IPC profile Women's weeklies case study Celebrity mags price war |
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Minx
October. Emap Elan. Special price: £1. Editor: Toni Rodgers. ‘For girls with a lust for life.’ Closed in 2000 Women's monthlies profiled |
 Wallpaper September 1996 established a Tyler Brule industry that continues with Monocle |
Wallpaper
September/October. £3; 164 pages. Editor/founder: Tyler Brule Influential lifestyle magazine sold to to Time Inc in June 1997. Brule left after clashes with new managers once title placed under control of IPC in 2002, AOL-Time Warner having taken over the UK publisher in 2001 IPC profile Men's monthlies case study Men's magazines A-Z |
| Marketing Week - launched
new media section
September 13. Centaur An indication of the growing importance of the worldwide web for marketing purposes |
| Extract
July/August. Extract Enterprises. £2.50; 100 pages. Editor: Ben Arogundade Silver ink used on cover |
| Here!
10 June. Gruner + Jahr. Cut price: 35p (70p). 68 pages. Editor: Jane Ennis. Weekly with glossy cover. Later taken over by Now (see above) Gruner + Jahr profile Women's weeklies case study Celebrity mags price war |
| Cipher
April/May. Cipher. £1.95; 52 pages. Editor: Joan L Smith |
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Blah Blah
April. Ray Gun Publishing. £2.50; Editor: Marvin Scott Jarrett Damon Albarn vs Irvine Welsh cover. UK spin-off from US RayGun, designed by influential David Carson |
 |
Bizarre
March/April. John Brown Publishing. Ed: Fiona Jerome Later sold to Dennis John Brown profile Dennis profile Men's monthlies case study |
| Spirit |
| Back to top | Back to launches & events |
- Bizarre
- Blah Blah
- Big Issue George Michael cover
- Cipher
- Dempsters
- Eat Soup
- Elle - innovative bra advert
- Escape
- Extract
- Fun Online
- Here!
- Marketing Week - new media section
- Minx
- Neon
- Now
- Punch
- Rotations
- Sky Sports
- Spirit
- Stuff
- T3
- Uri Geller's Encounters
- Wallpaper
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