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Magazine launches & events 1996 Back to launches

Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right. 

Stuff magazine first issue cover Stuff 
December/January. Dennis
January/February 199 was the last issue, having reached an  ABC sales figure of 64,183, against a target of 80,000. Then bought by Haymarket 
Haymarket profile
Dennis profile
Men's monthlies case study

Neon magazine first issue cover Neon
December/January. Emap Metro. £1; 116 pages. Editor: Adam Higginbotham
Another film magazine
Competition on half-cover
Emap profile

Rotations
November/December. Rotations UK. £2.95. Editor: Steve Edwards
Round, die-cut format with CD. Packaged in plastic bag with card backing (to stop it rolling off the shelves?!)

Escape
November/December. Dennis. £2.50; 108 pages. Editor: Mark Higham
Internet for men with focus on finding 'babe' sites. Jennifer Aniston on the cover. First version pulled for legal reasons
Dennis profile
Men's monthlies case study

Elle - 'see-through' bra advert
December. Emap/Hachette. £2.30; 228 pages. Editor: Marie O'Riordan
Helena Christensen cover by Kim Knott. Main feature: 'The 10 most glamorous people in the world'. Claims to be 'The world's biggest-selling fashion magazine'
Bra advert used acetate sheet with T-shirt that could be turned over to reveal the bra
Emap profile
Women's monthlies profiled  
Women's monthlies covers

Uri Geller's Encounters
November. Paragon. £2.99; 84 pages. Editor: Geoff Harris.
Cover gift: quartz crystal 'empowered' by the spoon-bending man himself
Paragon profile

Big Issue George Michael 1996
Exclusive interviews with big names, such as this one with George Michael, are key to The Big Issue's success
The Big Issue's George Michael exclusive
11 November 1996. Issue 207. 80p. 48pp.
Editor: A. John Bird
John Bird turned The Big Issue into a mainstream weekly and in 1993 won the BSME's Editors' Editor of the Year award. The title was launched in 1991 to give homeless people a way of earning money rather than begging. Its strapline was 'Coming up from the streets'. Exclusive interviews with big names, such as this one with George Michael, were key to his strategy. Its sales in London were 132,787 copies a week.

T3 magazine: first issue cover T3 - 'Tomorrow's Technology Today' 
November. Future. With card tag. £2.95. 124 pages. Matt finish to cover 
Future profile
Men's monthlies case study

Sky Sports
November. Haymarket for Sky TV. £2.25; 148 pages. Editor: Jon Hotten
Cover tagline: 'from the publishers of 442' (Haymarket's football monthly)
Haymarket profile
Contract publishers
Magazine industry structure

Eat Soup magazine: first issue cover
Michael Caine - who owned Langan's restaurant in London - was on the cover of the first Eat Soup

Eat Soup 
October/November. IPC. £1 first issue. 164pp. Editor: David Burnham 
Marketed as 'Food, drink and travel from the makers of Loaded' witth the strapline 'Too much of a good thing can be wonderful'. With reader questionnaire.

Michael Caine - who owned stakes in Langan's restaurant and The Canteen in London - was on the cover of the first Eat Soup with an interview by Emily Pride and portrait by Harry Borden. The cover image showed Caine as Harry Palmer in the film version of Len Deighton's book, The Ipcress File. Deighton himself wrote cookery books and his characters often cook in both the books and films.

In an interview for Campaign (14 June 1996), editor-in-chief Alan Lewis said the idea was to create a lifestyle magazine with ‘a whiff of the early days of Playboy, when it fulfilled a lifestyle role for a whole generation of men’. The initial print run was quoted as 70,000 with IPC aiming for a settle-down circulation figure of 45,000. However, Eat Soup was seen as before its time and closed within a year.
IPC profile
Men's monthlies case study


Now magazine: first issue cover Now
24 October. IPC. 30p introductory price. Glossy. 60 pages.  Editor: Lynn Cardy. 
Australian actor Mel Gibson on the cover. £50 vouchers for reader feedback 
In May 97, took over Gruner + Jahr's Here!
IPC profile
Women's weeklies case study
Celebrity mags price war

Minx magazine Oct 1996 Minx
October. Emap Elan. Special price: £1. Editor: Toni Rodgers. 
For girls with a lust for life.
Closed in 2000 
Women's monthlies profiled

Wallpaper september 1996
Wallpaper September 1996 established a Tyler Brule industry that continues with Monocle
Wallpaper 
September/October. £3; 164 pages. Editor/founder: Tyler Brule
Influential lifestyle magazine sold to to Time Inc in June 1997. Brule left after clashes with new managers once title placed under control of IPC in 2002, AOL-Time Warner having taken over the UK publisher in 2001

IPC profile
Men's monthlies case study
Men's magazines A-Z

Marketing Week - launched new media section
September 13. Centaur
An indication of the growing importance of the worldwide web for marketing purposes

Punch magazine launch issue cover Punch - reborn
September. £1.75; Liberty Publishing. Editor: Peter McKay. New Punch, new danger cover line aping political advertising by Conservatives attacking Tony Blairs strange eyes. Company owned by Mohamed Fayed, owner of Harrods. Failed to attract enough readers despite relaunch as A4 and several different editors. Closed in 2001

Extract
July/August. Extract Enterprises. £2.50; 100 pages. Editor: Ben Arogundade
Silver ink used on cover

Here!
10 June. Gruner + Jahr. Cut price: 35p (70p). 68 pages. Editor: Jane Ennis. 
Weekly with glossy cover. Later taken over by Now (see above)
Gruner + Jahr profile
Women's weeklies case study
Celebrity mags price war

fun Online summer 1996
Fun Online summer 1996
fun Online autumn 1995 germany
Fun Online - German edition autumn 1995
Fun Online
Summer. Egmont Interactive. £3.50 with CD; 68pp. Ed: Richard Burton  
'PC magazine for multimedia kids.' UK version of German title launched in autumn 1995 

Cipher
April/May. Cipher. £1.95; 52 pages. Editor: Joan L Smith

Blah Blah magazine: first issue cover Blah Blah
April. Ray Gun Publishing. £2.50; Editor: Marvin Scott Jarrett
Damon Albarn vs Irvine Welsh cover. UK spin-off from US RayGun, designed by influential David Carson

Bizarre magazine first issue cover Bizarre
March/April. John Brown Publishing. Ed: Fiona Jerome
Later sold to Dennis
John Brown profile
Dennis profile
Men's monthlies case study

Dempsters
Spring. Stroudgate Publishing. £2.40; 152 pages. Editor: Deep Singh
Attempted to build on reputation of Daily Mail gossip columnist Nigel Dempster. 20-page pull-out guide to the season. Actress Emma Thompson on the cover. Didn't last long

Spirit

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