Look dummy cover - compare with Emap's fashion weekly Grazia below.
Also note that Look appears to have adopted the US
convention of capitalising the initial letters of all the words
street fashion weekly
IPC's 'Project Honey' - a launch with French partner Group
Marie Claire - will be a 'glossy high-street fashion weekly'
with an investment over two years of £18m. The target
to sell 250,000 copies a week after a year on sale.
Samples will go out in the last week in January with
the first issue going on sale on Tuesday, 6 February. The
editor will be Ali Hall, former More! chief.
IPC describes the title as 'a
mix of up-to-the-minute affordable fashion, high street shopping advice, celebrity
style and gossip'. The dummy cover, left and below, looks like a cruder, more
cluttered version of Grazia, with a fatter masthead
typeface, clunky boxes, a similar colour palette and is far
The title will aim at women aged between 18 and 30
who have left home but have yet to settle down. As with Emap's
weekly fashion glossy
Grazia, celebrities will be a key part of the mix.
In an interview with
in the Observer,
Eve Webster, managing director of IPC Connect said: 'Young
women now have 11 years from when they leave home to when
they have children and they want to cram everything into their
lives.' So the magazine will address this
'decade of indulgence'.
IPC and Groupe Marie Claire jointly publishing
Marie Claire in the UK and Avantages and Famili in