2. The photograph: proof of the truth

by Tony Quinn

Che Guevera

The body of Ernesto ‘Che’ Guevara. The picture was taken by the UPI agency after the Argentine Marxist revolutionary had been executed by CIA and Bolivian forces in 1965. This is an an example of a picture being published because the camera does not lie.

Of course, people like to invent their own truth – Alberto Korda's ‘Guerrillero Heroico’ photograph (below right) has led to Guevara becoming a countercultural symbol, as used for a Sleazenation cover of pop singer Cher and for a Financial Times advertising campaign with Virgin chief Richard Branson.

Sleaznation 2001 Guerrillero Heroico
FT ad campaign

Page 3: Sherlock Holmes away with the fairies