Contract, custom and customer publishers (Tables)

by Tony Quinn

These tables relate to two web pages profiling leading magazine publishing agencies. Company profiles are divided into two pages: The first page describes how the industry works.

Table 1. Top 10 customer publishers

Table 2. Leading customer magazines


Top 10 customer publishers

Marketing identified the top 10 customer publishers by turnover in December 2009.

Table 1. Top customer publishers by turnover
Publisher Turnover (£)
1 John Brown 55m
2 Ten Alps 45m
3 Redwood 42m
4 7 Squared 28m
5 Publicis Blueprint 25m
6 Redactive Media 24m
7 Haymarket Network 23m
8 Cedar 23m
9 Ink 21m
10 River 20m

Source: ‘Customer publishing leagues,’ Marketing 16 December 2009, p19

Top customer magazines

Campaign listed the customer magazines with the highest circulation. In 2008, eight of the UK's top titles by circulation were free customer magazines. In total, 33 of the top 100 consumer titles were customer magazines.

Table 2. Top 10 customer magazines (2008)
Magazine Publisher Circulation
1 Sky Magazine News Magazines 7,262,912
2 Sky Sports Magazine Haymarket Network 4,393,606
3 Sky Movies Future 3,730,558
4 Asda Magazine Publicis Blueprint 2,910,280
5 Tesco Magazine Cedar 2,436,491
6 National Trust Magazine NationalTrust 1,821,846
7 Sainsbury's Fresh Ideas Seven 1,500,218
8 Somerfield Magazine Rare 1,197,371
9 Sky Kids John Brown 757,102
10 Debenhams Desire Publicis Blueprint 747,251

Source: Darby, I. (2008) ‘Top 100 Magazines: Customer magazines,’ Campaign, 22 February, p31

Customer publisher profiles Page 1 ..... Publishing agency profiles Page 2