Contract, custom and customer publishers (Tables)

These tables relate to two web pages by Tony Quinn profiling leading magazine publishing agencies, which are otherwise known as contract magazine publishers or customer magazine publishers - the main UK term. The terms content marketing or relationship management may also be used. Customer publisher profiles are divided between two pages:

The first page describes how the industry works.

Table 1. Top 10 customer publishers

Table 2. Leading customer magazines


Top 10 customer publishers

Marketing identified the top 10 customer publishers by turnover in December 2009 (Table 1).

Table 1. Top 10 customer publishers by 2006 turnover
. Publisher Turnover (£)
1 John Brown 55m
2 Ten Alps 45m
3 Redwood 42m
4 7 Squared 28m
5 Publicis Blueprint 25m
6 Redactive Media 24m
7 Haymarket Network 23m
8 Cedar 23m
9 Ink 21m
10 River 20m
Source:Anon (2009) ‘Customer publishing leagues,’ Marketing, 16 December, p19

Top customer magazines

Campaign listed the customer magazines with the highest circulation (Table 2). Eight of the UK's top titles by circulation are customer magazines, though none of them is sold. In total, some 33 of the top 100 consumer titles are customer magazines.
Table 2. Top 10 customer magazines (2008)
. Magazine Publisher Circulation
1 Sky Magazine News Magazines 7,262,912
2 Sky Sports Magazine Haymarket Network 4,393,606
3 Sky Movies Future 3,730,558
4 Asda Magazine Publicis Blueprint 2,910,280
5 Tesco Magazine Cedar 2,436,491
6 National Trust Magazine NationalTrust 1,821,846
7 Sainsbury's Fresh Ideas Seven 1,500,218
8 Somerfield Magazine Rare 1,197,371
9 Sky Kids John Brown 757,102
10 Debenhams Desire Publicis Blueprint 747,251
Source: Darby, I. (2008) ‘Top 100 Magazines: Customer magazines,’ Campaign, 22 February, p31

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Customer publisher profiles Page 1 ..... Publishing agency profiles Page 2