Magazine front covers:
dropdown covers

Dropdown covers

FHM double dropdown cover (2004) Back to top

The result of 2003's High Street Honeys competition was the excuse for FHM to spend a lot of money, and waste a lot of paper.

What it claimed was the the first UK 'double drop-down' cover, featured 2003 'High Street Honey' winner Kayleigh Pearson. The cover opened out into a 90cm-long poster that was three times the length of FHM's usual cover. If you look closely at the bottom of the cover on the right, you can see the way the cover is cut away slightly.

Below right shows the Sony-Ericsson T610 camera phone advert behind the cover and the contents page. If you image in the cover as sheet with an area of six usual covers, a third of the sheet has been cut away.

Time-Out: double dropdown cover (2004) Back to top

The 2004 London Film Festival prompted Time Out to run its dropdown cover.

Unlike the FHM example, with its editorial dropdown, this was totally advertising led. Five of the six cover sheets promoted a film released at the festival.

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Other relevant pages:

• Main page on magazine front covers
• The secrets of magazine cover design: how a cover is laid out and the jargon
• The best magazine cover ever
• Town front covers 1955-1968: classic swinging sixties men's lifestyle
• Selection of magazine covers, from Another Magazine to Nova to Zest