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Magazine launches & events 1993 Back to launches
Magazines listed by cover date with most recent at top. Also with alphabetic links to magazines on the right. Squib comedy magazine first issue |
Squib |
| Chic November/December. Hamerville Magazines, Watford. £1.70; 130 pages. editor: Joyce Hopkirk. 'For women who can choose'. Interview with Eve Pollard, then editor of the Daily Express, who was later to launch her own short-lived magazine for women, Aura in May 2000. By November 1996, Chic was owned by Chic Magazines Ltd, in Northern & Shell Tower (see OK!). Women's glossies profiled |
| Tate: the art magazine
Winter. Wordsearch/Tate gallery; £2.95; 86 pages (double cover). Editor: Tim Marlow |
| Sports Digest October. £1.95; 130 pages. Editor: Ian Burns Sporting legends supplement. Copy provided by Fleet Street writers |
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Top Gear October. BBC Magazines. £2.40. 252 pages. Editor: Kevin Blick. Gatefold and split cover with silver ink. Came with poster and sticker. Compare use of silver half cover with Bike December 1996 BBC Magazines profile Car magazines case study |
| Edge October. Future, Bath; £3; 146 pages. Editor: Steve Jarratt. First issue sealed in a black plastic bag. "The future of video gaming" Future profile |
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Carweek August 25. Emap Launched as a weekly tabloid newspaper. Failed despite expensive marketing campaign and relaunches, first as an A4-tall newspaper format and final an A4 glossy. Closed January 95 having cost £7 million. Emap profile Motoring case study |
| Fore August Golf maganine launched in in plastic holder with cover gifts |
| The Zine July |
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Bite June. Ann Summers Ltd. £1.95; 100 Pages. Editor: Catherine Handcock Women's glossies profiled |
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Guess Who! Summer. Harmsworth Magazines. Editor: Leonard Stall. Cover showed Elton John and Princess Diana. Hello! spoof see OK! |
 Max
Power's blend of lad's mag and boy-racer appeal took
it to the top spot for a time |
Max Power The first issue took the unusual step of using its back cover,
inside back and the page opposite to promote the first two issues.
The centre spread had a four-page, A5 pull-out subscription form
(the title was stapled) with the selling copy 'Free petrol for
life' - inside it revealed 'Offer open to anyone with a speeding
conviction in a Sinclair C5. |
| Your Garden
May. IPC, London; £1.45; 112 pages. editor: Graham Clarke. Free gloves. Gardener's World-like contents and cover www.ipcmedia.com |
|
OK! |
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Top Sante March. Presse Publishing, London; £1.30; 100 pages. Editor: Frankie McGowan. "The magazine about feeling and looking good". Bought by Emap in March 1997 Emap profile |
Homes & Antiques
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| Games Master January. Future, Bath/Channel 4, London. £1.75; 148 pages. Editor: Jim Douglas. "The greatest show on TV is now a magazine". Free stickers and cheats handbook |
| Back to top | Back to launches & events |
- Bite
- Car Week
- Chic
- Edge
- Fore
- Games Master
- Guess Who!
- Homes & Antiques
- Max Power
- OK!
- Sports Digest
- Squib
- Tate
- Top Gear
- Top Sante
- Your Garden
- The Zine
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Updated: August 2008
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